Seattle PPC Agency

02/03/2023

10/20/2022

At AirBest we offer whole house residential duct cleaning / we also offer commercial duct cleaning. Please call for Commercial pricing

03/17/2022

5 Must have pieces of content. Page and blog topics.

Notice how they all answer a question the searcher is looking for.

1. Cost and pricing.
2. Problems (theirs and yours).
3. Comparisons and versus.
4. Best of lists (best in class, best practices).
5. Reviews.

This means the best questions to answer in and are
1. How much is it?
2. How do I accomplish X task?
3. How do I know brand X is better than brand y?
4. Where should I start looking?
5. How do I know this will actually work?

03/15/2022

should also stand for Success As A Service.

😊 Making our customers successful is a more attractive and sticky goal than sales alone.

🪠 Sticky goals are those that people can easily get behind and remain on our minds.

🎯 Companies focused on Success As A Service always earn more. They disconnect from outcomes, and are process driven, and in the long run, that is always the best

03/13/2022

New solutions mean new categories. New categories mean nobody knows you and they don't trust you.

📕 What creating a category means
1. Maximizing your company valuation
2. Crafting your market position
3. Influencing the perception of analysts
4. Influencing the mindset of customers

🗺️ How to create your category
Create content around these 5 questions that your prospect is asking:
1. Where should I start looking?
2. How do I accomplish X task?
3. How do I know brand X is better than brand y?
4. How much is it?
5. How do I know this will actually work?

This is how you capture & generate demand, and remove obstacles to the sale.

03/11/2022

A simple outline for for .

If you solve 5 problems, that’s an easy 25 pieces of content that is actually with reading.

03/09/2022

Many content marketers think the process for writing search optimized content should go:

1. Define keyword
2. Plug keyword into optimization tools
3. Write to brief
4. Hit as many keywords as possible
5. But the problem with this is that all of those tools will only tell you what Google is already ranking – they won't tell you what's going to help you rank *and* convert visitors

The better approach to using these tools is:

1. Understand customer pain point
2. Write opinionated piece on how to solve that problem
3. Summarize the problem into a short keyword like query
4. Use keyword tools like Ahrefs to find the best fit
5. Plug that and your content into the optimization tools
6. Add sections or adjust narratives to hit the optimization tools' guidelines
7. Don't be afraid to ignore the recommendations where it doesn't make sense

⚠️ Remember: People search for solutions not for keyword optimized articles

1. Give them what they want first
2. Then give Google what it wants
3. Continue until these two converge!

Source: Marc Thomas of Powered by Search

03/07/2022

Why do we think of Search intent in terms of categories? Search should be about the questions your prospects are asking, not types of searches.

Current search intent categories
1. Informational
2. Transactional
3. Navigational
4. Commercial

How do we get into the minds of our audience with these?

Better search intent questions
1. Are there solutions available?
2. How does this solution solve my problem?
3. Which solution is best?
4. How do I buy?