Fujisan Marketing

Fujisan Marketing We analyze your sales and marketing approach to determine the opportunities in your online marketing

We help businesses achieve their desired results by creating fully transparent, customized digital marketing strategies and tactics. We work tirelessly to earn our clients’ trust through thoughtful ex*****on, staying on the leading edge of best practices, and maintaining a lean and well-rounded team with a diversity of strengths and industry backgrounds. We work with both B2B and B2C businesses dr

iving online visits to client websites, turning them into leads and sales. Expert services include: Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Programmatic Display, Paid Social Advertising, Analytics Setup & Management, Landing Page & Conversion Rate Optimization, Digital Marketing Strategy.

08/10/2026

Microsoft Clarity is adding visibility into branded vs. non-branded AI queries, giving marketers a better sense of how users are discovering them in AI-driven experiences. It’s a small update with big implications for understanding intent and refining content strategy in an AI-first search landscape.

You can now see numerous AI analytics reports broken down by branded and non-branded queries.

08/05/2026

Google is making passkeys mandatory for Google Ads API users, strengthening account security and reducing reliance on traditional passwords. For developers and advertisers, this means adapting to a more secure authentication standard as automation and API usage continue to grow.

https://searchengineland.com/google-makes-passkeys-mandatory-for-google-ads-api-users-483617

The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.

08/03/2026

OpenAI’s reported deal with Yelp signals a deeper push into local discovery, blending AI-driven search with trusted review data. As platforms compete to reshape how users find businesses, partnerships like this could redefine visibility for local brands and where consumers turn for recommendations.

https://searchengineland.com/openai-yelp-deal-483326

Yelp will feed real-time local data into ChatGPT, including reviews, photos and quote requests, with branded links back to its platform.

07/29/2026

ChatGPT Ads is expanding its campaign capabilities with new tools for advertisers, including conversion bidding, geo exclusions, and bulk campaign management. These updates bring more familiar paid media controls to AI-driven advertising, giving marketers greater flexibility in how they optimize and scale campaigns. Read the full article to learn more.

https://searchengineland.com/chatgpt-ads-adds-conversion-bidding-geo-exclusions-and-bulk-campaign-tools-483511

ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.

07/28/2026

For a long time, proving the impact of demand gen meant leaning on soft metrics and educated guesses. That’s starting to change. A new approach has arrived: tracking attributed branded search, which offers a clearer line between upper-funnel efforts and real business outcomes, helping marketers connect awareness campaigns to measurable growth. Learn more about how this kind of visibility could reshape how budgets are justified and optimized moving forward in our most recent Fujisan Blog.

https://fujisanmarketing.com/demand-gen-just-got-measurable/

Meta Pixel setup is getting easier. See how the new GTM template and event enrichment updates can improve tracking and data quality.

07/15/2026

ChatGPT Ads is taking another step in its targeting capabilities with the introduction of audience lists, bringing more familiar audience segmentation tools to AI-powered advertising. This provides marketers with more control over campaign targeting while highlighting how quickly AI platforms are evolving into new paid media channels. Read the full article to learn more about what this means for the future of AI advertising.
https://searchengineland.com/chatgpt-ads-rolling-out-audience-lists-481712

Several advertisers have begun to notice a new option to upload Audience lists into OpenAI's new ad platform.

Google Search Console is expanding its reporting to include insights from social and video platforms, giving marketers a...
07/13/2026

Google Search Console is expanding its reporting to include insights from social and video platforms, giving marketers a more unified view of how content performs across channels. This update helps bridge the gap between search and broader content distribution, making it easier to track visibility beyond traditional SERPs.

https://searchengineland.com/google-search-console-gains-reporting-on-social-and-video-platforms-481696

There is a new way to verify and filter your performance reports, insights reports and achievements by platform property.

Google is testing new “Strongest match” labels on Search ads, highlighting which ads it considers most relevant to a use...
07/08/2026

Google is testing new “Strongest match” labels on Search ads, highlighting which ads it considers most relevant to a user’s query. This added visibility could influence click behavior and put even more emphasis on ad quality, relevance, and landing page experience as key performance drivers. Read more about it in the article below.


Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.

Microsoft is expanding how Performance Max is tested by introducing new experiment types, giving advertisers more struct...
07/06/2026

Microsoft is expanding how Performance Max is tested by introducing new experiment types, giving advertisers more structured ways to compare campaign setups and measure impact. Instead of relying on broad performance shifts, these tests allow for clearer, side-by-side evaluation of what actually drives results within PMax. Read the full article to learn more.


Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.

Performance Max is increasingly being positioned as a tool for net new customer growth, but success depends heavily on h...
07/01/2026

Performance Max is increasingly being positioned as a tool for net new customer growth, but success depends heavily on how it’s configured. This article breaks down how “new customer acquisition” settings, value-based bidding, and audience signals impact whether PMax actually drives incremental growth or simply redistributes existing demand. Read the full article to learn more.


Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.

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