A Brave New

A Brave New We're a branding agency that crafts bold & memorable healthcare brands.

We are a boutique marketing agency focused on branding, inbound marketing, and web design. We specialize in partnering with businesses who sell a high-value B2B product or service. We unlock potential for our clients by building brands that stand out from the crowd, generating the right kind leads, and building and maintaining customer acquisition pipelines.

In episode 128 of episode of A Brave New Podcast, Chris Prudhomme, Head of Marketing at Zivian Health joins Josh to disc...
09/04/2026

In episode 128 of episode of A Brave New Podcast, Chris Prudhomme, Head of Marketing at Zivian Health joins Josh to discuss how the growing role of advanced practice providers is reshaping how healthcare organizations think about their workforce.

We also get into how Zivian is positioning itself around this shift and how branding can help make complex regulatory and workforce challenges easier to navigate.

Listen here: https://hubs.ly/Q04wFjbc0

No one will argue the fact that B2B healthcare marketing comes with its own unique set of challenges. For example, commu...
09/03/2026

No one will argue the fact that B2B healthcare marketing comes with its own unique set of challenges. For example, communicating value when you’re selling a complex product or service is no small task. And, in an industry where so many brands look so similar, how do you stand out without losing trust?

đź”— Read our guide: https://hubs.ly/Q04wDKtp0

What does a healthtech brand promise, and can it deliver?On the latest episode of A Brave New Podcast, Josh sits with Ch...
09/02/2026

What does a healthtech brand promise, and can it deliver?

On the latest episode of A Brave New Podcast, Josh sits with Chris Prudhomme, Head of Marketing at Zivian Health shares why he sees branding as the combination of promise and performance, and why trust is critical in healthcare.

Episode 128 dives into simplifying complex value propositions, finding emotional resonance, and building a brand that stands out without sacrificing credibility.

Now live: https://hubs.ly/Q04wrygW0

Ever notice how "no" from your regulatory team and "why won't you let me be creative" from marketing are usually just tw...
09/02/2026

Ever notice how "no" from your regulatory team and "why won't you let me be creative" from marketing are usually just two people talking past each other?

AbbVie just gave that problem a job title. They brought someone with a marketing background into their regulatory function. A self-proclaimed regulatory marketing whisperer whose whole job is translation.

We see this constantly with health tech clients: fast moving marketing team, careful compliance team, nobody in between to bridge the two. That gap is where good ideas quietly die or get watered down into something forgettable.

You probably don't need a whisperer on payroll. You do need a shared brief, a pre-review sync, someone whose job is catching the gap before it hits legal.

Where's this costing your team the most time – kickoff, first draft, or final review?

📎 Source: MM+M, "Thoughts on pharma marketing from a regulatory 'whisperer'" — https://hubs.ly/Q04wjSk-0

Building a diagnostic brand requires a different kind of marketing strategy. Unlike products people use regularly, diagn...
08/31/2026

Building a diagnostic brand requires a different kind of marketing strategy. Unlike products people use regularly, diagnostics are often needed at very specific moments in time. That means awareness and trust need to be in place before someone actually needs your product.

In episode 127 of A Brave New Podcast, Josh sits with Jaime LaMontagne, Chief Marketing Officer at Astrin Biosciences to explore what that looks like in practice.

From balancing scientific scientific credibility with empathy to reaching both patients and physicians, our conversation dives into how diagnostic brands can overcome one of their biggest challenges.

Listen here: https://hubs.ly/Q04vZxRz0

When you’re marketing a test designed to detect cancer, fear is an obvious part of the conversation. Leading with the po...
08/28/2026

When you’re marketing a test designed to detect cancer, fear is an obvious part of the conversation. Leading with the possibility of a diagnosis can create the very behavior marketers are trying to overcome: avoidance. In our conversation, with Jaime LaMontagne, Chief Marketing Officer at Astrin Biosciences, there’s another story worth telling.

A test can provide clarity, reassurance, and sometimes, a negative result can be just as meaningful as a positive one.

That shift from fear of what you might find to confidence in knowing is an important consideration for diagnostic brands trying to move people from awareness to action.

Episode 127 of A Brave New Podcast explores this tension, along with the broader challenges of building trust in diagnostics on the latest episode of our podcast.

Listen to the conversation: https://hubs.ly/Q04vKT-N0

In healthcare, zero-click search isn’t an SEO problem, it’s a brand problem. And increasingly, it can be a patient-safet...
08/26/2026

In healthcare, zero-click search isn’t an SEO problem, it’s a brand problem. And increasingly, it can be a patient-safety problem.

According to a recent Forbes article, when someone searches a healthcare question, they may never even make it to your website. Search engines and AI tools can now summarize information, answer questions, and shape perceptions before a patient ever encounters your brand directly.

That changes the role of healthcare marketing.

It’s no longer enough to ask: “Are we ranking?"

Healthcare organizations should also be asking:
• Are we being understood correctly?
• Are we showing up as a credible source?
• Is our brand clear enough to be recognized outside our own channels?

In a zero-click world, your website isn’t always the first impression. Your brand may be experienced though an AI answer or a search summary. That makes clarity, credibility, and differentiation important.

Read more: https://hubs.ly/Q04vpMmJ0

What if the biggest opportunity for your brand isn’t adding more tech, features, or complexity, but taking a step back t...
08/24/2026

What if the biggest opportunity for your brand isn’t adding more tech, features, or complexity, but taking a step back to ask your customers what they need?

In episode 126 of A Brave New Podcast, Josh talks with Aeron Povey, VP of Marketing at Nasco Healthcare about rethinking what innovation and differentiation looks like in healthcare branding.

From challenging the assumption that more technology means more value to building a brand around substance, personality, and credibility, Aeron shares a thoughtful perspective on what today’s healthcare audiences are looking for.

This conversation also dives into what it takes to evolve a legacy brand, challenge internal assumption, and build a clearer story that resonates with their audience.

If you’re thinking about how to make a healthcare brand more relevant, memorable, and meaningful, this episode is one to tune into.

https://hubs.ly/Q04v0mXD0

More than often, brands jump to the solution before doing the research. The strongest brand decisions begin with asking ...
08/24/2026

More than often, brands jump to the solution before doing the research. The strongest brand decisions begin with asking these core questions:
• What do customers actually think?
• Where is the disconnect between perception and reality?
• What's changing in the market?
• Where is there an opportunity to stand out?

Research isn't about validating what you already believe. It's about uncovering what you don't know and using those insights to build a brand that matters.

Learn more about our approach: https://hubs.ly/Q04v2Zq10

In episode 126 of A Brave New Podcast, Josh speaks with Aeron Povey, VP of Marketing at Nasco Healthcare to explore the ...
08/21/2026

In episode 126 of A Brave New Podcast, Josh speaks with Aeron Povey, VP of Marketing at Nasco Healthcare to explore the evolution of a legacy brand - from strong reputation for reliability and customer care to a clearer, more customer focused story.

Our conversation dives into why a brand needs substance, personality, and credibility to stand out, how to balance innovation with simplicity, and what it takes to turn brand strategy into a broader business change.

Listen to the full episode: https://hubs.ly/Q04tS2RB0

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