A Brave New

A Brave New We're a branding agency that crafts bold & memorable healthcare brands.

We are a boutique marketing agency focused on branding, inbound marketing, and web design. We specialize in partnering with businesses who sell a high-value B2B product or service. We unlock potential for our clients by building brands that stand out from the crowd, generating the right kind leads, and building and maintaining customer acquisition pipelines.

As VP of Strategic Marketing at VitalPath, Bridget spent her career building B2B MedTech brands from the ground up. Her ...
05/29/2026

As VP of Strategic Marketing at VitalPath, Bridget spent her career building B2B MedTech brands from the ground up. Her take is refreshingly direct: your brand is the experience customers consistently have with you. Not your tagline or your campaign, but the experience.

In episode 116 of A Brave New Podcast, Josh Dougherty and Bridget Locke break down:
• Why focus is a stronger competitive advantage than capability breadth
• How she structured sales and marketing alignment at VitalPath (including why sales ops reports to her)
• What marketing in a PE-backed company looks like
• Why she jokes that the marketing rule of seven has become the marketing rule of 700

If you're building a brand in a niche B2B space, this one's worth your time.

🎧 Listen here: https://hubs.ly/Q04jnvGH0

One of the best parts of what we do is seeing the brands of our clients come to life.There’s something special about ope...
05/28/2026

One of the best parts of what we do is seeing the brands of our clients come to life.

There’s something special about opening a swag package to see how branding moves beyond strategy and design files into something tangible. From informational packets to charging pads, it’s always exciting to see how a brand shows up in the real world.

Love watching our clients embrace their new identity and bring it to life in ways that connect with employees, patients, and partners.

"The proof is in the pudding. You can do as much strategic messaging, imagery, and targeted campaigns as you want — but ...
05/27/2026

"The proof is in the pudding. You can do as much strategic messaging, imagery, and targeted campaigns as you want — but if customers aren't feeling it in the ex*****on, you'll never have a truly great brand." — Bridget Locke, VP of Strategic Marketing, VitalPath

This is the thread that runs through everything we shared in our latest conversation on the A Brave New Podcast. Josh Dougherty and Bridget Locke, VP of Strategic Marketing at Vital Path dive into B2B in MedTech, and how brand isn't only built in the marketing department. It's built in every interaction your team has with a customer, from the first prototype to full-scale manufacturing.

Episode 116 of A Brave New Podcast dives into:
• Building a niche MedTech brand when your TAM is small
• The four audience profiles every PE-backed marketer needs to think about
• AI in MedTech marketing today and where it’s adding value today

Give it a listen if you're curious about health tech, MedTech, or B2B marketing.

🎧 Listen here: https://hubs.ly/Q04j35gm0

Strong brands aren’t built through one moment – they’re built through consistency over time.When every interaction feels...
05/26/2026

Strong brands aren’t built through one moment – they’re built through consistency over time.

When every interaction feels connected, brands become recognizable, trusted, and more memorable.

From messaging and visuals to customer experience, consistency is the foundation for lasting brand growth.

Our latest blog breaks down the elements of consistency in branding, and how it is fundamental to shaping trust, recognition, and long-term growth.

Dive in: https://hubs.ly/Q04hwbpq0

What does it take to market innovation in healthcare?In Episode 115 of A Brave New Podcast, Josh sits down with Sharon D...
05/25/2026

What does it take to market innovation in healthcare?

In Episode 115 of A Brave New Podcast, Josh sits down with Sharon Dayan, VP of Marketing at Biobeat to explore what it’s like building a brand in one of the most regulated and trust-driven industries in the world.

From cuffless blood pressure monitoring to AI in healthcare marketing, this conversation explores the intersection of innovation, credibility, and human-centered storytelling.

A few themes we unpack:
• Why trust is the foundation
• How early adopters drive change
• The challenge of balancing creativity with compliance
• Where AI adds value, and where human judgement matter most

Now streaming: https://hubs.ly/Q04hrLT_0

Today we honor and remember the brave men and women who gave their lives in service to our country. Wishing everyone a m...
05/25/2026

Today we honor and remember the brave men and women who gave their lives in service to our country. Wishing everyone a meaningful and reflective holiday.

Nearly 50% of Americans are living with hypertension. And one of the biggest missing pieces in diagnosis and treatment i...
05/22/2026

Nearly 50% of Americans are living with hypertension. And one of the biggest missing pieces in diagnosis and treatment is what happens overnight.

In Episode 115 of A Brave New Podcast, Josh and Sharon Dayan, VP of Marketing at Biobeat explore how cuffless 24-hour blood pressure monitoring could reshape hypertension management, and why better data can lead to earlier interventions, lower costs, and better patient outcomes.

Our conversation also dives into:
• Building a brand in regulated industries
• Establishing trust with physicians
• Finding early adopters in healthcare
• Why product-market fit makes storytelling easier
• The role of AI in regulated marketing environments

This episode is packed with insights for anyone working at the intersection of healthcare branding and innovation.

Now live: https://hubs.ly/Q04hrpFz0

In our latest episode of A Brave New Podcast, Josh sits down with Sharon Dayan, VP of Marketing at Biobeat to talk about...
05/20/2026

In our latest episode of A Brave New Podcast, Josh sits down with Sharon Dayan, VP of Marketing at Biobeat to talk about what it takes to market innovation in a highly regulated industry – especially when you’re asking physicians to rethink long-standing clinical workflows.

Episode 115 explores:
• Why clinical credibility matters
• The future of cuffless blood pressure monitoring
• How early adopters can create momentum in healthcare innovation
• Where AI can, and can’t support regulated marketing teams

One insight that stood out: the best healthcare brands reduce uncertainty.

A great conversation on healthcare innovation, trust, and the evolving role of marketing in medtech.

Listen here: https://hubs.ly/Q04hj3vj0

Strong brands aren’t built in a day — they’re built through consistency over time.When your messaging, visuals, and expe...
05/19/2026

Strong brands aren’t built in a day — they’re built through consistency over time.

When your messaging, visuals, and experience all align, your audience knows exactly who you are, and more importantly, why they can trust you.

In a crowded healthcare landscape, consistency is what turns brands from recognizable to memorable.

Our latest blog breaks down the elements of brand consistency, and how it's fundamental to shaping trust, recognition, and long-term growth.

Check it out: https://hubs.ly/Q04h7Y580

People today are turning to AI, search, online communities, and social platforms long before they connect with a provide...
05/18/2026

People today are turning to AI, search, online communities, and social platforms long before they connect with a provider or visit a healthcare brand’s website.

In a recent article from Fierce Pharma, that shift is changing things for healthcare marketing. Visibility along is no longer enough – brands need to build trust early through clear messaging, credible education, and consistent digital experiences across every touchpoint.

If your audience is already forming opinions before they reach you, your brand is already in the conversation whether you’re participating or not.

Read more: https://hubs.ly/Q04h1pSc0

Address

5101 14th Avenue NW, Suite 200
Seattle, WA
98107

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12067465024

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