06/15/2026
Some recent work for NEYA.
NEYA is a New York-based jewelry design studio working at the intersection of architecture, sculpture, and wearable objects. Launched in late spring, the brand’s first release was a ring offered in silver and gold, informed by cross-braced architectural forms. The social strategy needed to build anticipation before the object was fully revealed.
Our strategy focused on revealing the working ethos behind the piece: the references, materials, process, studies, and visual notes that shaped the product’s world. We treated the launch less like a campaign and more like a working archive. A place to gather inspiration, document process, introduce objects, and let the brand’s language accrue over time.
Our work centered on strategy and system. We developed a social framework for how NEYA could show up across research, behind-the-scenes, process, product, launch, and visual observation. Then we translated that thinking into a flexible template system designed to keep the feed consistent without making it rigid.
The goal was rhythm and structure. A way of looking. A way of revealing. A way to move between atmosphere and object, intimacy and form, study and launch.
More from the project soon.
