Andrea Monique

05/30/2021

Instead of: "Hey, look at my shiny stuff!"
Try this: ✨Relationship-building campaigns that don't feel like ads ✨
We have all seen ads of how someone made a million overnight by using "the one method that only required a computer and 1 hour a day!"
I don't know about you, but I'm guessing your BS meter just went off.
The thing is, this ad might have really resonated with someone else, just not you.
I'm going to let you in on a secret. You ready?
Nobody is all that impressed with your ad or lead magnet unless it REALLY SPEAKS TO THEM. 🤯
What really matters is:
✅ The relationships you build with people.
✅ How often you show up for them.
✅ How much you CARE about interacting with them.
The problem with ads that don't hit the mark is that they are not designed with the person they are speaking to in mind. And when they don't speak specifically to that person, regardless of how legitimate your claim is, the BS meter will go off.
✨The good news?✨
The Facebook™ advertising platform makes it SUPER easy to run ads that don't feel like ads. It also makes it SUPER easy to pin point the exact audience you want to advertise to.
This means you can run ads that provide REAL VALUE to your ideal client without asking for anything in return until they come to you.
Here's my challenge to you: Make more videos. Post, post, post. Engage with your community. Be human, even when it's scary.
Then, we can run ads that don't feel like ads. And when they click on you, they will see just how human you are. Being human BUILDS trust.
This will be the key to your success and your growth. And the potential is truly up to you! ✨
Are you ready?
I am!
Let's go.

05/28/2021

✨What really is positioning and do you have it?✨
A lot of people don’t really know what positioning means. It’s kind of like when people ask you to tell a story and you think “uhh what is a story really?” We can recognize a story when we are watching it or being told one but it can be a lot harder to define it. It’s the same thing with positioning. It’s a term used A LOT, but a book could be written about this single word.
So let’s break it down without writing a novel, shall we?
Positioning is really how we are positioning an offer within the market. It’s your angle in a debate.
I want to ask you 5 questions to get more clear on your own positioning.
✅Who do you want to serve?
An example of this is if you’re helping entrepreneurs you want to identify what level of entrepreneur. Are you helping a 6 figure entrepreneur as opposed to the getting started crowd? This is an important consideration because it will impact the type of content you create.
✅How do you want them to see you?
In some cases you actually have to tell them or they will decide for themselves.
✅Are your offers congruent with your brand and the relevancy you provide?
When I say relevancy I am implying to the type of material that you use to retarget people. We all know that you don’t go to Tiffany's to buy a cheap ring. Your offers should be aligned with your brand and reputation.
✅Where do you want to sit in the market?
Are you trying to get 10,000 clients? Or are you a boutique and only focusing on 10 clients/month? What level of prestige do you offer?
✅What proves that you deserve this?
You have to have the chops to back up the positioning you want to take.
You want to define your positioning statement. Your answers to the above 5 questions will help you define it. An example of a positioning statement for an entrepreneur can be “I help moms build a dependable 10k a month business so they can be at home more, helping others creatively.” Every time you go to post on Facebook you want to ensure that all posts and content match your positioning.
Your positioning statement should
- Develop what you do
- Be specific
- Be short
- Focus on clarity not “cute” words
- Niche, niche, niche
I hope that this has been helpful in helping you either create your positioning or really hone it out. I look forward to answering any questions you my have!

05/27/2021

WHAT IS A SALES FUNNEL AND DO I NEED ONE?
🤷‍♀️🤷‍♂️
I have been asked this question by more people than I can count since starting my advertising agency.
In full transparency, I myself did not know what a sales funnel was until a few years ago. This was surprising given my degree in MARKETING after all. Truth is, the internet is changing and adapting every single day, and so are the ways in which we advertise. It requires full time commitment and a bustling community specializing in social media just to keep up.
So let’s break this down.
You know those catchy ads and landing pages that seem to answer all of the questions you’re asking late at night staring at the ceiling?
That’s a sales funnel my friends.
Funnels do 4 things:
✅ Spark Interest
✅ Build Awareness
✅ Encourage Decision Making
✅ Call People to Action
You might be asking now, “Well doesn’t my website do that?” Yes it does, but it is not nearly as effective as a funnel. This is because websites offer too many distractions. A busy brain does not buy.
In short, a funnel makes people aware of a problem they may have, and offers a solution! This converts complete strangers into paying customers. It also provides a framework that enables you to track leads as they turn into prospects, and as prospects convert to customers. In essence, your funnel is the roadmap to success.
The funnel helps you;
✅ Know where and how leads and prospects are lost
✅ Learn how to shorten the sales cycle
✅ Measure ROI
✅ Create a streamlined, personalized buyer experience
Ultimately, this drives more sales, boosts brand loyalty, and enables us to improve your marketing strategy over time.
So to answer your question- yes, you need a sales funnel if you want to grow online.
In conclusion, funnels help you leverage Untapped Potential For GROWTH!
Have you tried using a funnel to build your business? I would love to hear about your experience.

04/09/2021

Is perfectionism stopping you from creating content for your audience?
Jump into Live video, and get out of your own way:
"Creating live video is a great way to counteract the perfectionism that causes so many struggles. With pre-recorded video, you want to make it perfect. But with live video, once you press that Go Live button, you’re live. If you stumble over your words, there’s nothing you can do about it. That’s a part of live video that people love—they love when things don’t all go according to plan and they don’t really mind if you stumble over your words."

Discover how to produce and repurpose Facebook Live video into valuable content that connects with your audience. Also find tools and tips to help.

04/06/2021

There’s no doubt that FB Ads are effective for amplifying your message. They’re pretty much the express lane on the freeway, getting you to your goals faster and more efficiently.
BUT I’d be lying to you if I said it was really as simple as buying an Ad and sending it out into the world.
There’s a science to it and it takes some trial and error to get used to it.
So, this is why I wanted to give you some essential tips when it comes to writing up your next FB Ad.
These are things to AVOID at all costs, saving you time and money in the long run:
❌ Starting without a strategy: Put some clear goals in place, and a structure for measuring them.
❌ You didn't test your headline: Headlines make or break a post. Period. Make sure you’re drawing your audience in. Tease them, make them want to learn more!
❌ You aren’t speaking to your ideal client: This may seem obvious, but you really have to think about who you’re targeting, what they need and where they want to be in the future. Getting inside your ideal client’s head and creating copy from that space is a game-changer.
❌ You’re using the word YOU too much: FB penalizes for using the word YOU excessively in your Ads. It's not about calling others out, but rather, drawing them in with your own story.
If you’re focusing on fixing these 4 things within your FB ad copy, you’re going to notice a real difference in your results. Trust me!
Now I want to hear from you: what are you struggling with when it comes to FB ads?
Comment below! 👇

04/06/2021

Personally, I enjoy checking the metrics behind an Ads Campaign - as an Ads Strategist, I recognize that this data is the juice that fuels the machine!
So many decisions can be made based on the valuable data collected behind the scenes, so if you’re running ads, it’s crucial to learn how to understand what it all means so that your Ad Spend isn’t wasted money! 💸
They make it seem so easy to run Ads on Facebook(TM), but if you’ve taken a look inside the Ads Manager, you may have found a jumble of charts and numbers - to some, this would be a scary place, but to me this is the most exciting part of running a campaign!
Here are a few metrics to be aware of:
🌟 CTR: Click Through Rate - this measures how many people click “Read More…” on the text of your Ad. For a cold audience, this should be around 1%
🌟 CPM: Cost per 1,000 Impressions - look for $20-30 happy place. If it’s higher than that, you likely have a more competitive audience.
🌟 CPL: Cost Per Lead - this one varies depending on the offer and level of commitment on behalf of the audience. Typically, we like to see $2-4 for a free guide, $5-8 to opt-in to a challenge, and $8-12 for a webinar (depending on the niche).
🌟 CPC: Cost Per Click - averages around $2. If this is high, you may want to tweak the targeting in your audience and do a little market research on your offer.
Understanding these metrics means understanding how well the ads are performing and empowered us to make adjustments to the marketing strategy that optimize campaign results!
I’m curious to know - are you currently running Ads? How do these metrics compare to the results in your Ads Manager? 🧐 After putting so much of your heart and soul into your offer, it’s worth it to learn what these numbers mean for you and your business! Rooting for you! ✨💛

03/29/2021

"How much should I invest in Ads for my online business?"
It's important that entrepreneurs see marketing as an investment in the success of our business, rather than an expense - this mindset really is key! 🔑✨
As an Ads Strategist, I talk openly with my clients about their business and revenue goals. When we first talk about Ads budget, most people do not realize that most
successful online business owners are reinvesting at least 20-30% of sales back into marketing and advertising - and even more if they are trying to grow and scale their business fast. 📈
Some people come to me wanting to make a million a year, but only spend a couple hundred per month in ads! 😅
What they don’t understand is that the coach they see online who is making a million dollars in sales is also spending $250-300K in ads over the course of that same year!
So if you are ready to take your online business to the next level and have a little seed 💰💰💰 to invest back into it, if you want to be booking out your calendar or making sales while you sleep, here'a one of the best things you can do to set yourself up for long term success:
➡️➡️ Invest in working with an Ads Agency that will provide expert guidance and leadership on how to reach your goals.
I offer free strategy sessions if you are curious to learn more - hit me up and I'll send you the link to my calendar! 🌟

03/26/2021

Struggling to get useful data from your Ad Campaigns?!
The key is making sure your pages are all pixeled properly - that way Facebook™ can collect info and identify the type of person who is most likely to become your next paying customer. ✨
(ICYMI - the Pixel is a small piece of code placed on your website and funnel pages used to collect data and help track conversions from Facebook™ Ads) 😉
Facebook™ is extremely literal in how it runs campaigns, so for example, if you are running a “Page Likes” campaign, Facebook™ is going to find people who are most likely to click “like” on your page - HOWEVER, these click-happy people are NOT necessarily the same as the people as those who will make a purchase!
So while Page Likes campaigns are great for getting social proof on your page and building up credibility, beyond that - you are potentially attracting the wrong leads, messing up the pixel, and not getting any return on Ad Spend! Yikes! 😬
Pixeling your pages may sound complicated, but it’s a one and done step that is essential to running successful ad campaigns online - because when it’s done right, Facebook™ is able to place your offer directly in front of the exact right people, for less money in Ad Spend! Now that’s more like it! 😅
Always happy to answer questions 👇👇

03/24/2021

I see a lot of coaches who aren't taking full advantage of retargeting in their marketing strategies, and want to share few tips on how to set yourself up for successful retargeting campaigns:
✨ On the technical side of things, your pages must be pixeled properly so that Facebook™ can learn about your customers. Otherwise you are wasting money and losing very valuable data.
✨ Include a direct Call-to-Action on the thank you page of your opt-in (ex: join my free group, watch the webinar) this is very valuable real estate - put it to work!
✨ Use an email list service (like mailchip/convertkit/etc.) and automate an email nurture sequence after opting-in
✨ Regularly post great content to your page - provide value, don’t pitch!
Basically, take advantage of every opportunity to collect data (so that you can build audiences based on behavior) and be seen (bc the more someone sees you, the stronger the trust and rapport - and with more layers of exposure, you get faster results) 🙌🙌
Just remember that the best retargeting doesn’t feel at all like an Ad. The goal here is to create genuine connections with real people - not to pitch, pitch, pitch. We have seen that the best practice is to pitch your offer directly only about 1x out of every 14 posts.
Where do you need the most help with your retargeting strategy… email nurture sequence, great content, live video, Facebook™ group? All of the above? Hit me up 👇✨

03/22/2021

We all know that Lead Magnets are a great list building tool, but the reality is that lists can quickly grow cold if they are not properly cared for. 🥶🥶
Don’t get me wrong, Lead Magnets are an incredibly powerful tool to attract the right people into your funnel - and there is a reason why they are the gold standard of online marketing - they work! ✨
Especially when the Lead Magnet aligns directly with the offer - ex: you wouldn’t put out a recipe e-book and then retarget with an offer on business coaching! You want your lead magnet to be directly related to the paid offer, and to provide immediate value to whoever downloads it.
The idea is the lead magnet opens the door and establishes contact - great! But it’s what comes next that really counts - now, it’s up to you to nurture the initial contact, to build trust and rapport and to demonstrate your expertise so that the lead turns into a paying customer. 💰💰💰
This nurture step is so important and often overlooked or abandoned. A high-ticket coaching funnel can take 30 days, 60 days, even 90 days for a lead to convert into a sale, so the things you do, say, and post each day after the opt-in are crucial!!
Here are some ideas on how to nurture your leads:

🌟Set up an automated email sequence that runs after the download of the lead magnet
🌟Invite your leads to join your free Facebook(TM) group and share valuable content
🌟Go live! Video is one of the best and quickest ways to build up that Know/Like/Trust factor!
🌟Lastly, set up a retargeting campaign with ads that don’t feel like ads!
This may seem like a lot of work, but there are ways to automate and streamline your content - hit me up for a free strategy session! ✨

03/20/2021

5 Things You Can & Should Do With Evergreen Content on Social Platforms:
1. Engage your audience! Ask questions. A prime example is this very post. (Do I need Evergreen Content?)
2. Create a series of fill in the blanks. I’ll provide two examples.
Fitness Coach: I find ____________ is the biggest challenge in creating healthy habits.
Real Estate Agent: The most important thing I should keep in mind when searching for a new home is _______________.
***You can utilize responses to create new content. Easy peasy.
3. Take a “one-liner” from an evergreen piece you’ve written and incorporate it into a custom image. It literally takes 5 minutes to create your own custom graphic. My go to is Canva because it is incredibly user friendly.
4. Use evergreen content to promote your business across multiple platforms.
Lets use Twitter as an example: Go ahead and tweet that graphic you just created, the one with the quote! Don’t forget to share a link to the full blog post.
No, blog.
Include a link to your Linkedin account.
Or Facebook Business Page.
You get the point.
5. Create “Did you Know” Questions. Here what you’re essentially doing is sharing facts.
I created several of these recently for a custom home builder.
Example: “Did you know that building a custom home can save you money in the long run?”
👉🏼 Before I sign off I need to drive one last point home.
Don’t leave your evergreen content sitting on a shelf. Yes, it has a long shelf life, but it needs a continued platform for engagement. Re-share it on your social media accounts! Reinvent and update older pieces. Be creative!!
As you do so, you will establish yourself as a respected force, an authority figure within your niche! 👑

03/19/2021

You are one of a kind, you know that? It's time we make sure the world knows that too.

Achieving your goals starts with being rooted in your identity

Why does being rooted in your identity make such a difference in your success?⁣

Let’s think about it deeper for a moment...
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💥 If you identify as a fit person, you are much more likely to act in a manner that supports that identity. Movement and nourishment are just the norm for you. ⁣
⁣💥 If you identify as an entrepreneur, having a no-BS attitude when it comes to employing yourself; disciplining your daily schedule, taking risks, and being focused on income-producing activities are just the norm.⁣
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💥 If you identify as a successful person, your focus is unstoppable and nobody can stop you on your mission. You see failures as learning lessons. It is the norm to be met with resistance but also to see breakthrough by persevering.⁣
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If you aren’t getting the results you want, take a deep look at how you see yourself.

This is truly the starting point for transformation.

Let your deeper passions shine through in all your doing.

Captivate your audience by revealing your true identity. Believe in yourself so fiercely that the world has no choice but to believe in you too!