davies + dixon

02/01/2022

‼️BIG NEWS‼️
davies + dixon has been acquired by Rossman Media!

From our founder, Makenzie Davies:

It’s hard to find the right words to describe this moment. I feel humbled and proud. We’ve built and sold a successful company after seven years of hard work and constant learning. We have immense gratitude for our support system and community. ❤️ THANK YOU! ❤️ We are so fortunate for your guidance, support and mentorship along the way.

If you’ve followed our journey as entrepreneurs and women in business, thank you for being here. And stay tuned because there’s more to come!

If you’ve mentored us, helped connect us or shared a good word about davies + dixon, THANK YOU. You’ve truly been crucial to this journey. 🎉

If you’ve considered becoming a client of davies + dixon, we are still US and now have more support, resources and capabilities! If you have questions or interest in working together, reach out to me.

📣 If you’re on the job hunt and have digital marketing or account management experience, let me know! We are hiring and growing rapidly!! The team is impressive and talented! We are proud to be working with them.

I value my community—past, present, future—so much. Thank you for sharing in this joyful career news with me! 💛

01/11/2022

Which design trends do you hope to see more of in 2022 — and which do you hope disappear?

What to expect and how to prepare for the new things.

12/16/2021

Which item from the Graham & Walker gift guide are you adding to your holiday wishlist? Tell us below 👇

FFA's 2020 Holiday Gift Guide is here

11/23/2021

"Go big or go home when it comes to your hashtag strategy."

Later analyzed more than 18 million Instagram posts to determine the optimal number of hashtags to use in your posts. This is what they found:

How many hashtags should you use on Instagram? Some say 3-5. Others say the full 30. Well, we analyzed over 18M feed posts...and the answer may surprise you.

11/01/2021

In case you missed last week's big Instagram news... links can now be shared in Instagram Stories regardless of how many followers you have! Get the scoop:

Instagram will now allow all users to add link stickers to their Instagram Stories.

10/04/2021

Last week's TikTok World event was full of new features and product announcements. There's a lot for brands to take in. Catch up on the latest news from the event — and get an idea of what's coming next to TikTok:

The platform has announced a range of new and coming features, with a focus on creator partnerships and eCommerce.

09/22/2021

Autumn vibes are coming even earlier this year. According to Sprout Social, the anticipation and excitement for autumn started building early. In July, “can’t wait for fall” Tweets increased by 112% compared to June.

Here's what to expect this year when it comes to seasonal marketing:

Time for pumpkin spice and everything nice. Gain 5 seasonal marketing takeaways from the flavors, festivities and feelings of fall.

09/08/2021

It's easy to get stuck in the same publishing routine — but you don't have to get stuck. Browsing social content might be the best, easiest way to get inspired before you sit down to write content for your brand.

These ideas might be Twitter-specific, but they apply to all social platforms. Get inspired:

I analyzed about 200 twitter accounts, collected the best practices of and grouped them into categories. Hope you find...

08/25/2021

Are you being as speedy 🏃‍♀️ as you could be on Instagram?

Up your Insta efficiency with these tips from Later:

Ready to add some killer Instagram hacks to your social strategy? These 35 Instagram hacks will help you work smarter, not harder.

08/18/2021

Which brands do you feel the strongest emotional connection to?

"When a true emotional connection between a person and a brand is formed, it is deeply rooted in the limbic part of the brain, where memories, values and emotions reside and become part of the consumer’s extended self."

Learn how these attachments can impact your brand:

It's key to building long-lasting relationships and is the precursor to purchases and higher engagement.

08/04/2021

The White House is tapping a new audience in an effort to get through a major challenge in the fight against the pandemic: vaccinating young people, who have the lowest inoculation rates of any eligible age group in the United States.

Here's how TikTok stars and Instagram influencers are spreading the message:

The White House has teamed up with TikTok stars, while some states are paying “local micro influencers” for pro-vaccine campaigns.

07/27/2021

"Done well, live commerce increases a brand’s appeal and distinctiveness and pulls in additional web traffic. It can strengthen positioning among existing customers and attract new ones."

Live commerce is like QVC, but better — combining instant purchasing featured products with audience participation.

Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel for creating value.