Christina Petrie Website Design & Development

09/01/2018

Super excited to be offering a workshop at REAL's Wednesday lecture series on September 12th at 8:30 AM. Signups are available on Eventbrite:

3 ESSENTIAL ELEMENTS YOUR WEBSITE NEEDS Engage your visitors and turn them into clients. If you've got a sinking feeling that your website isn't helping you... Showcase your value, Attract the clients you want, Move your website visitors to action, ... Then you'll definitely want to hang out with me...

09/01/2018

Super excited to be offering a workshop for The Dynamic Women Committee of the Columbia Tower Club Thursday, September 13th at 6:30 PM. Signups are available on Eventbrite:

The Dynamic Women Committee of the Columbia Tower Club invites you to Cocktails and Conversations. This is a monthly event with a woman speaker having a conversation with a small group of no more than 15 women. This month we welcome Christina Petrie a Website Designer and Strategist. This is a free....

08/11/2018

It’s such a joy for me to help women entrepreneurs captivate their authentic essence and start putting themselves out there, on the web, for the world to discover.
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However, I have found that as women in our society, many of us were raised to feel uncomfortable “tooting our own horn.” Remember, as an entrepreneur you are your own secret weapon. You are the company. You’ve got what no other business has: you.
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You are your own secret weapon and you have to be willing to share it with the world.
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If your website does not articulate what it is that makes you and your company exceptional you will not be able to stand out from the crowd and be memorable. You need to communicate the values which distinguish your business from any other.
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Putting yourself out there takes courage but if you don't you are missing out on an opportunity to help others.
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What steps can you take today to start tooting your own horn and sharing your gifts with the world?

08/11/2018

Within 5 seconds of landing on your site your website visitors should be able to tell you exactly what you do and how you help them.
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Find a casual acquaintance who doesn't know your business. Let them look around your home page for 5-10 seconds. Then shut the laptop and see if your friend can tell you exactly what you do and how you help them.
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Remember, web visitors aren’t typically coming to your site for leisure or entertainment purposes, they’re quickly skimming for information to determine whether they’re in the right place based on what they’re looking for. Make that clear immediately when they land on your website.

08/11/2018

A good website is the body guard that gently turns away clients who are a poor fit so that you are not on consultation calls that feel like a road going to nowhere. ⠀
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If they have no intention of working with you or they are a poor fit then it is a poor use of everyone’s time.⠀
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A good website is your wing woman. She sets you up and showcases your best qualities and gets clients excited about working with you. When your website is working for you your clients will turn up already educated about how to work with you, why you are the right choice and exactly how you can solve their problems.⠀
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After redesigning Ingrid's website it now acts as her body guard and wing woman. She no longer gets calls from potential clients who are looking for cheap cabinetry and are not a good fit. ⠀
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When clients go to her website they immediately greeted with "Custom Cabinets For Your Unique Space". Budget shoppers get turned away and clients who want high-end, top of the line, custom cabinetry are the ones who are calling her to schedule an appointment.⠀

08/11/2018

One of the biggest mistakes I see people make when it comes to website design is that they design the website for themselves and not their ideal client. ⠀
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Obviously it is important to show your value and your personality through your website, but it is more important to really show your ideal client that you truly understand them and that you truly understand what their problem is and then how you can help them solve that problem. ⠀
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Show them what their life could look like if they work with you.

08/11/2018

Figure out how you are different and lean into that uniqueness that you already have. Let's say there are 1000 competitors in your market. If all your websites look and sound the same, you only have a one in 1000 chance of attracting any visitor. ⠀
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That is why your website needs to stand apart from the flock. Figure out:⠀
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- What sets you apart⠀
- What makes you special⠀
- Why should they do business with you⠀
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Showcase this on your website so you stand out from the crowd. ⠀
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If you make sure that you are doing at least one thing better/different than your competitors, then you are giving clients a reason to choose you!⠀