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Billboard Insider, Kirkland, WA (2026)

05/22/2026

Billboard Insider has been running a series with out of home legend Charlie MacIntyre who recently sold his out of home plant to Adams Outdoor. Charlie has talked about getting started in out of home, sales and marketing and managing through the great recession. Today he talks about bootstrapping growth and the time he met Artie Moreno.

You built 100 signs without ever taking a partner. Was that intentional?

Completely. When I was just starting out, a mentor introduced me to my fabricator and helped me get my first bank relationship. I asked him if a certain guy would be a good partner and he said, "I've had 18 partners. Two have been good." That stuck with me. He explained how it plays out: three partners, everything is going great, and then one of them gets divorced. Suddenly you have to buy him out, get the ex-spouse off the title—it becomes a mess. I was never trying to build 1,000 signs in three years. I wanted to grow slow.

Billboard Insider has been running a series with out of home legend Charlie MacIntyre who recently sold his out of home plant to Adams Outdoor. Charlie has ta

05/21/2026

At the 2026 OOH Mediacon OAAA CEO Anna Bager conducted a wide-ranging interview with Ross Reilly, the newly appointed President of Lamar Advertising's Outdoor Division. Here are some excerpts, sponsored and analyzed by SignValue. We hear that 8 of the 14 direct reports of Sean Reilly now report directly to Ross. Looks like Ross Reilly is being groomed to be the next Lamar CEO.
Ross Reilly's background
I’m based in Baton Rouge, Louisiana, and got into this industry there about 12 years ago. I fell in love with how deeply rooted this business is in communities — whether it’s the State Fair, partnerships with municipalities, or just being embedded in the life of a city. I served as general manager of the Baton Rouge plant, which is really where I got into the sales side of the business. The GM role is fundamentally about managing the revenue and expense side of a local plant, and that ground-level experience has shaped everything since.

At the 2026 OOH Mediacon OAAA CEO Anna Bager conducted a wide-ranging interview with Ross Reilly, the newly appointed President of Lamar Advertising's Outdoor D

05/18/2026

Here's are some excerpts from what the public company out of home CEO's said at last week's OOH Mediacon 2026, sponsored and analyzed by SignValue.
OUTFRONT CEO Nick Brien on the need to sell outcomes and solutions
I personally get rather frustrated when... we sell billboards on locations and audiences instead of outcomes and solutions...we don't want to be restricted to gun shows and strip clubs...
Lamar Advertising CEO Sean Reilly says lawyers are smart out of home buyers
Lawyers buy circles around the agencies. I'll just say it right here. They know how to buy in the way that literally gets pricing and position... and there's a couple of reasons for that: number one they stick with it. They don't come in and out. If you have a premium unit you better keep it. You leave it won't be there when you come back.
Clear Channel Outdoor CEO Scott Wells on inside sales teams
We implemented an inside sales approach precisely targeting...the very small customers.

Here's are some excerpts from what the public company out of home CEO's said at last week's OOH Mediacon 2026, sponsored and analyzed by SignValue. OUTFRONT CE

05/15/2026

OUTFRONT CEO Nick Brien says to sell outcomes and solutions, not location and audience
I personally get rather frustrated when... we sell billboards on locations and audiences instead of outcomes and solutions...we don't want to be restricted to gun shows and strip clubs...
Scott Wells says AI trains Clear Channel's internal sales force faster

We are using it...with that inside sales team I talked about. We're able to train the new sellers in one-sixth of the time.I'm trying to figure out how we use the training and reinforcement tools because...when I was doing inside sales of Dell 20 years ago we listened to maybe 1% of the calls and coached people based on that and now we're listening to 100% of these calls...

Lamar CEO Sean Reilly says lawyers are smart out of home buyers

Lawyers buy circles around the agencies. I'll just say it right here. They know how to buy in the way that literally gets pricing and position...

OUTFRONT CEO Nick Brien says to sell outcomes and solutions, not location and audience I personally get rather frustrated when... we sell billboards on locatio

05/13/2026

Lamar Advertising Outdoor Division President Ross Reilly talks about his background

I got into this space around 12 years as a real estate manager and then general manager for Baton Rouge...the last five years I've been having a great time in capital allocation. We've done a billion dollars worth of asset purchases and and we've also done some creative financing and investing in other spaces...And now I'm President and to tell the truth it also doesn't hurt that my last name is Reilly and my middle name is Lamar. I'm the 5th generation to work at Lamar advertising.

OAAA CEO Anna Bager reminds the industry of a recurring out of home problem.

We spoke with leaders across the entire ecosystem: brands, agencies, platforms, and partners.And what we heard was clear.

- Out of home is valued.
- It’s trusted.
- It’s visible, culturally relevant, and one of the last true mass-reach mediums.

But we also heard something else.

- We’re still too complex.
- Too fragmented.

Lamar Advertising Outdoor Division President Ross Reilly talks about his background I got into this space around 12 years as a real estate manager and then g

05/12/2026

Here are five quotes from the Independent Summit on the first day of the OOH Mediacon 2026.

Adquick CEO Chris Gadek on why Adquick built the How much do billboards cost in widget

"How much do billboards cost?" is the #1 out of home query in google. 42% of the out of home online queries are around price.

Mile High Outdoor VP Marcus Danneil on the importance of good prompts when using AI
Here’s the difference good prompting makes. My original lease comparison prompt was: “Please read this redlined lease and show me the differences between our original and the redline.” Basic, functional. After learning more, my prompt became: “You are John, a 30-year tenured in-house attorney who specializes in leases and billboard law. You work for a 20-person out-of-home company and are an expert in negotiation, especially when it comes to lease language. For the duration of this conversation, remain in this character.

Here are five quotes from the Independent Summit on the first day of the OOH Mediacon 2026. Adquick CEO Chris Gadek on why Adquick built the How much do bill

05/12/2026

Adams Outdoor has been active in the out of home M&A market. Recent transactions have included Parkway Outdoor, Cameron Outdoor, Bullfrog Outdoor, a structure from McWhorter Media and some displays from Encore Outdoor Billboard Insider interviewed Adams Outdoor CEO Kevin Jones to learn more.

You came to out of home after a career in many other industries. How has this background been helpful for you?
My view is that most businesses are more alike than they are different, regardless of industry. The things you have to get right are strategy, sales, client relationships, and culture. Over 35 years working across different industries, I’ve iterated on those four things again and again. What came out of it is a playbook I can customize to whatever situation I’m walking into.
That said, I did not expect to be so enamored with Out of Home Advertising when I joined Adams. It’s a great industry, and it makes a real difference to our clients’ growth.

Adams Outdoor has been active in the out of home M&A market. Recent transactions have included Parkway Outdoor, Cameron Outdoor, Bullfrog Outdoor, a struc

05/12/2026

By Becky Smith

The OOH industry feels optimistic right now. Conversations around AI, programmatic, measurement, and consolidation are everywhere, and many operators are looking ahead to what the next phase of growth could look like.

As the industry evolves, I think it’s worth acknowledging that consolidation changes more than inventory ownership.

When a smaller operator sells, relationships often shift along with the inventory. Many local advertisers are loyal not just to the locations themselves, but to the people behind them. That kind of trust is difficult to scale and easy to underestimate.

This is not a criticism of growth or of operators who choose to sell. That is their decision to make and often the right one. As the industry continues to grow and modernize, I think it’s worth recognizing that some of the strengths of independents are difficult to replicate at scale.

Many billboard companies built their businesses by being deeply connected to their local markets.

By Becky Smith The OOH industry feels optimistic right now. Conversations around AI, programmatic, measurement, and consolidation are everywher

05/08/2026

"Our first quarter results succeeded our internal expectations on both the top and bottom lines with strength from both local and particularly national customers" was how CEO Sean Reilly began Lamar Advertising's first quarter 2026 conference call. Here are the results of Lamar Advertising first quarter 2026, earnings release, 10Q and conference call, sponsored and analyzed by Signvalue.

Revenue increased by 4.5% to $526 million. National revenue grew 5.8%. Programmatic grew 25%. Digital revenues grew 30%. Static revenue rates grew 3%. Lamar CEO Sean Reilly said pacing suggests revenue growth will accelerate in the last half of 2026.
- Cashflow (EBIDTA) increased 8% to $226 million.
- Capital expenditures totaled $33.1 million for the first quarter of 2025 consisting of $9.3 million of maintenance spending and $23.8 million of growth spending. Digital billboards accounted for $13 million of the company's total capital spending.

"Our first quarter results succeeded our internal expectations on both the top and bottom lines with strength from both local and particularly national customer

05/06/2026

Here's a breakdown of who makes what at the public out of home companies for 2025, sponsored and analyzed by SignValue. We have listed the total compensation of each executive together with the total stock performance, enterprise value and revenues at each company.

Some comments.

- Lamar Advertising's Sean Reilly is the highest paid CEO. This is as it should be. Lamar had an off year in total stock return during 2025 but its enterprise value and revenues exceed OUTFRONT and Clear Channel Outdoor by a wide margin.
- OUTFRONT's former CEO Jeremy Male departed effective March 31, 2026 and his 2026 compensation includes severance and termination payments.
- Nicholas Brien's compensation is partial year because he was named CEO at OUTFRONT Media in February 2025.
- It's not unusual for a new CEO to clean house and that's happened at OUTFRONT.

Here's a breakdown of who makes what at the public out of home companies for 2025, sponsored and analyzed by SignValue. We have listed the total compensation

05/01/2026

On last week's Bell Board podcast Billboard Insider's Dave Westburg made three predictions for the US out of home industry.

Clear Channel goes public as a REIT within 5 years
Let me make a prediction: Clear Channel Outdoor is going private in the Mubadala Capital transaction, and I predict it will be back as a public REIT within five years. Mubudala is going to take them private, pay down the leverage — you really need to be three to five times debt-to-cash-flow to qualify as a REIT — and then take them back public as a REIT as soon as they can, to get a nice payday. So I’m willing to bet Clear Channel Outdoor will be back as a public entity within five years.
Huntington Outdoor goes public some day
As for the independents, my prediction is that Huntington Outdoor may go public at some point in my lifetime. Look at the way they’ve been growing — it’s just remarkable what Justin Powell at Huntington has been able to do.

On last week's Bell Board podcast Billboard Insider's Dave Westburg made three predictions for the US out of home industry. Clear Channel goes public as a RE

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