Chair 10 Marketing, a SmartBug Company

07/18/2023

Responsive Search Ads (RSAs) offer digital advertisers flexibility by allowing experimentation with different combinations of headlines and descriptions. In this article, we will explore some of the key strategies to drive performance using Responsive Search Ads, and how to implement them to run as effectively as possible.

Responsive Search Ads (RSAs) offer digital advertisers flexibility by allowing experimentation with different combinations of headlines and descriptions. In this article, we will explore some of the key strategies to drive performance using Responsive Search Ads, and how to implement them to run as....

05/25/2023

Making It Happen On A Small Budget

We know that many marketing professionals are working with a limited budget, so here are some strategies to consider with tight budgets.

03/30/2023

Pay-per-click (PPC) advertising is an important tool for building brand awareness. However, successful brand awareness campaigns require thoughtful strategy. Explore our tips for growing brand awareness through digital marketing campaigns:

Pay-per-click is an important tool to build brand awareness. Read on to learn our tips for growing brand awareness through PPC advertising.

03/24/2023

At Chair 10 Marketing, we’ve worked with a variety of higher education institutions from large public universities, to small community colleges, to private schools. Each university has their own unique structure for their marketing team. Some have an internal agency that manages a portfolio of programs, in other cases there is a small but mighty team taking on a wide variety of marketing initiatives. No matter how your team is structured, working with an agency to deliver on your paid digital campaigns can make a positive impact on your marketing efforts.

Working with a marketing agency to deliver on your paid digital campaigns can make a positive impact on your business.

01/31/2023

You’ve heard of Display campaigns, now get ready for Discovery campaigns! Discovery campaigns are a unique type of Display campaign that show ads exclusively on Google-owned properties. This includes YouTube, Social & Promotion tabs within Gmail, and the Google mobile app. These ads are highly customizable, allowing you to upload a selection of headlines, ad images, and logos that Google’s AI combines into compelling visual ads.

Learn how discovery ads can help your educational institution reach new audiences, build brand awareness, and remarket to valuable customers.

01/24/2023

While a large portion of US college students are considered “traditional” - post-secondary students under the age of 25 studying full-time - nearly 75% of students enrolled in college or universities are considered “non-traditional”. These students have unique needs, and value affordability, flexibility, and accessible academic support when considering educational options. Non-traditional students are a valuable part of higher education communities and customized digital marketing efforts can help diversify your student body. Here are some key factors to consider when implementing digital marketing campaigns designed to target adult and non-traditional students:

Non-traditional students are a valuable part of higher education communities and customized digital marketing efforts can help diversify your student body.

12/21/2022

2022 has been an exciting year of growth for Chair 10 Marketing! We welcomed many new team members who helped deliver successful digital campaigns for our clients. We love the work that we do, and we’re truly honored to serve each and every one of our clients.

Here’s a look back at some of our team building days this year! Wishing you all a happy holiday season from Chair 10 Marketing!

12/01/2022

There is a near-constant flurry of information about privacy, big tech companies, and how ad platforms will have to adapt in the coming months. It can all feel a bit overwhelming and you might find yourself unsure of what you can actually do to prepare for this new landscape where tracking tags may not be what they used to be. We wanted to share a few concrete things you can do now to help prepare so that your growth goals aren’t rocked by these policy changes.

Read on to learn a few concrete things you can do now to help prepare so that your growth goals aren’t rocked by privacy policy changes.

08/15/2022

Google PPC Ads are a great way to get started advertising for your business. However, it’s not the only advertising option that Google offers. If you want to get more out of your Google Ads, Local Service Ads (LSAs) are a simple and effective way to grow your business. Learn more about LSAs, and how to get them set up, on our blog:

Google PPC Ads is a great way to get started advertising for your business. However, it’s not the only advertising option that Google offers. If you want to get more out of your Google Ads, Local Service Ads (LSAs) are a simple and effective way to grow your business. These ads are quite a bit …

06/07/2022

Your bidding strategy has a huge impact on the success of your Google Ads. There are both manual and smart bidding strategies, each with different benefits and drawbacks. Learn more about the most popular and effective bid strategies for search campaigns:

When it comes to Google Ads, there are a variety of hands-on and automated features to help boost your marketing campaign performance. One of the biggest impact changes you can make is your bidding strategy. There are both manual and smart bidding strategies, each with different benefits and drawbac...