09/15/2026
If you've noticed your Google listing getting fewer views this year, you're not imagining it, and it's probably not something you did.
There's a study going round with a big number in it: views on Google Business Profiles down 53.8%. You'll see that number used to sell people things over the next few weeks.
The half that usually gets left off is more interesting. Over the same stretch, actual customer actions — phone calls, direction requests, clicks through to the website — only dropped about 5%.
So the views fell off a cliff and the customers barely moved. Which tells you most of the views that disappeared were never going to call you anyway. People are getting their answer right there in the search results instead of clicking around, and the ones who were serious are still getting in touch.
Now the important part, and it's the reason I'm posting this rather than just repeating the number.
Read who the study was actually about. It comes from Birdeye, and their own methodology says it looks at "the biggest global brands using Birdeye" — big companies running hundreds or thousands of locations on a paid platform. It is not a study of independent businesses in Indian River County. It doesn't tell you what happened to a plumber in Vero Beach. And Birdeye happens to sell the software that fixes the problem their study describes, which isn't a scandal, but it's worth knowing who's doing the counting.
What I'd actually take from it, whatever size you are: stop judging your Google listing by views. Look at calls, direction requests and website clicks. If those held steady while your views dropped, nothing is broken and you don't need to buy anything.
One more from the same report, and this one is free to act on today — the average verified profile has fewer than one photo on it. Same caveat about who they measured, but the advice holds at any size. Go add some pictures of your work.
If you want me to look at your listing and tell you which of your numbers actually matter, send me your business name. Free, no pitch.
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