06/11/2026
Fastest way to improve your marketing without spending a dollar:
Contact your 5 best customers. Ask them 3 questions:
- Why did you choose us over the other options?
- How would you describe what we do to a friend?
- What almost made you NOT hire us?
Write the answers down word for word. Don't paraphrase.
Question 1 gives you your positioning. Question 2 gives you your homepage headline. Question 3 gives you the objections your marketing needs to answer.
It's a very valuable exercise in marketing and it costs nothing but a little humility and a phone.