08/24/2026
Saying less sells more. Yes, you read that right…
Sure, this is gonna feel backwards, but hear us out.
Think about a website that’s 12 pages long. The services page alone has 2,000 words. Every possible offering has great detail.
Yet nobody calls.
But what if it’s cut to 4 pages? Homepage, services, about, contact. Total word count drops from 8,000 to about 1,200.
Leads then start to go up.
WHY?
Because when you give someone 8,000 words, their brain does say, "Ok, this is a lot of information." I'll come back later when I have time to read it all."
Sadly, though. They never come back.
When you give someone 1,200 words, their brain says, "Ok, I understand what they do." Here's the button. I'm pressing it."
You’d think more information builds trust. But clarity builds trust. And clarity usually means fewer words, not more.
Look at your website. For every sentence, think, does this help someone decide to call us?
If the answer is no, cut it. Be ruthless. The word count is working against you.