Tradesmith Marketing & Strategies

09/29/2026

It’s incredible how connected everything in your business can be.

Even things that seemingly aren’t related at all.

Think about it this way…

Better relationships with manufacturers → better prices.

Better prices → better margins.

Better margins → better offers.

Better offers → better-performing creative.

Better performing creative → more traffic to your landing page.

More traffic to your landing page → more sales.

This is why so many brands struggle with their ads.

It’s not necessarily one specific flaw in their funnel preventing them from experiencing success.

(although that does happen at times)

It’s typically several unoptimized points throughout their funnel that collectively and unknowingly trickle down to the success or failure rate of their ads.

Call now to connect with business.

03/13/2026

A lot of small business owners think their ads aren’t working because the targeting is wrong.

That used to be true.

But today, platforms like Facebook and Google are actually very good at finding the right people for you.

The real problem we see most of the time is the ad itself.

The platforms learn who to show your ad to based on how people react to it. If people click, watch, or engage, the system shows it to more people like them.

But if the ad doesn’t catch attention or speak to the right problem, the system has nothing to work with.

That’s why good marketing today isn’t just about picking the right audience — it’s about creating ads that make the right people stop, pay attention, and take action.

When the creative is strong, the platforms do the rest.

03/12/2026

Weekly reminder for small businesses that sell to other businesses (B2B)…

If you’re running ads on LinkedIn, you should probably test Facebook too.

Why?

Because Facebook ads can be 10–20x cheaper.

Yes — the targeting isn’t as precise.
But it’s not 10–20x worse, which means there’s a real value opportunity.

A lot of B2B companies assume Facebook doesn’t work because it’s a “consumer platform.”

But here’s the reality…

Even the most buttoned-up CEO, office manager, or procurement director still scrolls Facebook and watches cat videos every now and then.

Your buyers are there — just not in “work mode.”

If you can get in front of them cheaply and consistently, it can become a powerful growth channel.

Give it a try.
This could be your next big growth unlock. 🐈📈

03/08/2026

Over the past year I’ve been growing Tradesmith Marketing & Strategies, helping contractors and local businesses generate more leads and customers through better marketing systems.

To support more businesses in our area, I’m opening up a limited number of free marketing audits.

If you run a contractor business or local service company, I’ll review your business’s entire digital footprint and show you:

• where you’re winning
• where opportunities are being missed
• how you rank compared to competitors in your market

From there, I’ll build a clear marketing plan designed to help you dominate your local area.

You can implement the plan yourself, have your team execute it, or work with another vendor. If you'd like my help implementing it, I’ll also include a simple quote outlining what that would look like, but there’s no pressure at all.

The goal is simple: give you clarity on what’s working, what isn’t, and where the biggest growth opportunities are.

If you'd like me to take a look at your business, fill out the form in the link below and I’ll review everything and reach out.

https://api.leadconnectorhq.com/widget/form/WZFkoXGQdJLtT0ugufoo