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What if honoring Dolly’s legacy could start with one child, one book, and one business willing to say yes?Some stories a...
09/05/2026

What if honoring Dolly’s legacy could start with one child, one book, and one business willing to say yes?

Some stories are meant to be carried forward. The inspiration for our upcoming transatlantic storytelling venture, the Kindred Trails Project (kindredtrailsproject.com), comes down to a simple but powerful tie: that mountain communities are more connected than they may seem.

As we prepare to tell that story, Kellum Creek also wants to honor one of the greatest storytellers and givers our mountains have ever known: Dolly Parton.

Now, we are inviting other individuals, businesses, and community partners to join us.

Sponsor a child. Support literacy. Honor Dolly’s legacy not just with words, but with action.

You can make a gift to your local Dolly Parton’s Imagination Library here: donate.imaginationlibrary.com

Whether you are here in the Smokies, across the ocean in the Highlands, or somewhere along the trail between the two, there is room for you in this story.

Because the best stories are never carried alone.

Please join us in welcoming Hillary Ward-Coats to  !Hillary joins us after a successful career with Hard Rock Cafe Pigeo...
09/01/2026

Please join us in welcoming Hillary Ward-Coats to !

Hillary joins us after a successful career with Hard Rock Cafe Pigeon Forge, where she served as Sales and Marketing Manager and built a reputation for strong relationships, creative strategy, and results-driven leadership.

We are so excited that Hillary has chosen to bring her talent, experience, and energy to our team. Her background in hospitality, sales, marketing, and community connection makes her an incredible addition, and we cannot wait for our clients, partners, and friends to get to know her.

Welcome to the team, Hillary! We are thrilled to have you with us.

08/31/2026

So, we have a big announcement...

I rarely share my column on this page, but this is about the best I can do this morning...  We are all still reeling, bu...
08/27/2026

I rarely share my column on this page, but this is about the best I can do this morning... We are all still reeling, but we know that the light that was Dolly Parton lives on in a million beautiful examples because of all she poured into us. 💔 -Ashley

There are people the whole world loves. And then there are people the whole world loves who also somehow belong to your hometown. Those are different.

Today, the world lost Dolly Parton. And in Sevierville, Tennessee, I don't think any of us quite know what to do with that sentence yet. Because Dolly wasn't simply a celebrity who happened to be born here. She wasn't somebody whose name we put on a sign because it was good for tourism. She was ours.

I realize we shared her with the rest of you. But before she belonged to Nashville and Hollywood and Broadway and millions of people who have sung "Jolene" at karaoke with wildly varying degrees of success, she was a girl from these mountains. And most of us who claim this place as our hometown have been washed in Dolly's light our whole lives. Quite literally, in some cases. There are an awful lot of sequins involved.

It is difficult to explain what Dolly Parton has meant to Sevier County to someone who doesn't live here. Yes, we adore her because she was Dolly. But she is also woven into the economic fabric of this community so thoroughly that it is nearly impossible to pull one thread without finding her somewhere in it. There are businesses here because of Dolly. There are careers here because of Dolly. There are mortgages that got paid and groceries that got bought and children who got braces because tourists came to these mountains, in no small part, because a little girl from Locust Ridge grew up and decided she could bring some of the world back home with her.

Even those of us whose work seems far removed from tourism aren't really removed from it at all. The truth is, Dolly helped a whole lot of us eat. And she did it while somehow making us feel like we were doing her a favor by showing up. That's a remarkable business model.

But the economic impact isn't the part that hurts today. It's the personal stuff. Because everybody around here has a Dolly story.

Here's one of mine.

My son grew up with Dolly long before he really knew who Dolly Parton was. Through her Imagination Library, books began arriving at our house with his name on them when he was little. To a child, there is something almost magical about getting mail addressed specifically to you, and Dolly made sure children all over these mountains knew that feeling. Long before my son understood fame or philanthropy or what it meant to build an international entertainment empire, he understood something much simpler: Dolly sent books.

Years later, when COVID shut the world down and Dolly began reading children's books online, there she was again—with a book. By then, my son was old enough to understand that the woman who had been his Book Lady was also proof that where you start doesn't have to determine where you finish.

There were years when things were hard. "She did it, Mom," he'd say, and there was always an unspoken, “…and I can do it, too.” Dolly was proof that humble beginnings didn't mean you couldn't thrive. Coming from a little place didn't mean you had to live a little life. You could come from almost nothing and build something extraordinary and still be proud of where you came from.

I will always believe some little piece of his confidence came from growing up in a place where Dolly Parton had already gone first. She did that for an awful lot of children here.

People know about the Imagination Library. They know about Dollywood. They know about the music and movies and rhinestones and wigs. But there are generations of people in this county who also know about the quieter Dolly. The scholarships. The educational opportunities. The families she helped. The things she funded. The things she did that never became a press release. There are people walking around with college degrees because Dolly Parton believed children from these mountains ought to have a chance. And there are acts of generosity we may never know about because Dolly never seemed particularly interested in receiving a proper thank-you. She just kept doing good.

She had every excuse in the world to leave here, become famous and never look back. Instead, she kept reaching backward with both hands.

Which brings me to the other Dolly in my life.

Several years ago, a dear friend who knew how much I loved her sent a package to my office. "Package" is perhaps an inadequate word. This thing arrived looking like someone had shipped me a refrigerator. The delivery driver wrestled it inside. I hadn't ordered anything remotely large enough to require a loading dock, so I opened it with some concern.

And out came Dolly.

Life-sized. Cardboard. Magnificent.

Our Dolly has been a member of the Kellum Creek Business Solutions staff ever since. She doesn't contribute much in terms of billable hours, but morale is excellent. She patiently oversees daily operations. She is always available for a photograph. She never complains about meetings. She has yet to request PTO. The mailman speaks to her when he comes through the front door. At least one Amazon delivery driver does, too.

Nobody finds this particularly strange. That's Dolly. Of course you speak to her.

And, ridiculous as it may sound, Dolly really does have a place in our business beyond the cardboard version standing in the office. When we're wrestling with a decision, someone will occasionally ask, "What would Dolly do?" It's a surprisingly effective business strategy.

Would Dolly treat people that way? Would Dolly take the money if it meant compromising the thing that mattered? Would Dolly make somebody feel small just because she had become big? Would Dolly find a way to turn this into something that helps somebody else?

Usually, the answer becomes pretty obvious.

For months, we've been working hard on something that Dolly would've loved, and a couple of weeks ago, we figured out a way to honor her with that project. I can't tell you all the details just yet. I can only tell you that it mattered deeply to us when we began it. Today, it matters more. Tomorrow, that work continues. But now it carries a weight we never expected it to carry.

I wish we'd had more time.

I suspect an awful lot of us are thinking that tonight. More time to say thank you. More time for another song. Another book in a child's mailbox. Another ridiculous one-liner delivered with that perfectly timed Dolly grin. Another generation of mountain kids getting to grow up knowing that one of the most famous women on Earth came from right here, sounded like their grandmothers and their aunts, loved Jesus, loved people, wore enough rhinestones to interfere with air traffic and never once decided she was too important for home.

The world lost Dolly Parton today. But here in the mountains, where her story started, I don't think she'll ever really be gone.

There will be plenty of beautiful things said about Dolly in the days ahead. There should be. There aren't enough words for a life like hers. But at home in Sevier County, I hope she knew the simplest thing:

We know what she did for us.

Maybe we never managed to thank her properly, but we know.

We know every time another business opens its doors and somebody gets hired. We know when another family makes a living because people still come to these mountains. We know every time a child opens a book with their own name on the mailing label. We know when someone who might never have thought college was possible gets a chance to go. We know every time one of our kids looks beyond these mountains and thinks, “Maybe I can.”

And we'll know tomorrow morning when we get up and go back to work in a town she helped build.

At Kellum Creek, cardboard Dolly will still be standing in the front office. The mailman will probably still speak to her. Somebody will eventually be faced with a difficult decision and ask what Dolly might do.

I imagine we'll keep asking that question for years.

And when we do, I think we'll know the answer.

Do some good. Help somebody. Don't get too big for your raising. Dream bigger than anybody thinks you have a right to. And for heaven's sake, put on a little lipstick.














…Rest well, Dolly. We know what you did for us. And we love you.

08/26/2026
08/13/2026

One of our greatest honors is working with the world’s only Five Time National Banjo Champion, who also happens to be one of the nicest guys on the planet. If you love music, you absolutely should be following his page. 🪕🎶

07/31/2026

If you own a small business, let's talk. Please, for the love of all things holy, STOP using ChatGPT to create flyers, posters, and image-based advertising.

They all look the same, and your brand is getting lost in the muck. Generic marketing doesn’t make people stop scrolling.
..YOU do.

(Real video straight from our CEO's iPhone of a beautiful place in hopes that you'll stop the scroll and enjoy a little of the authentic beauty we call home.)

07/27/2026

You can’t really bottle “going viral”… but you can usually tell why something connected.

Our friends at Kobi's Kennels, LLC had the sweetest video of a German Shepherd playing in the pool take off this weekend, and it's pretty adorable.

People ask me all the time how to make something go viral, and as much as I wish we could bottle it, I don't have the answer.

What I can tell you is that real still wins. In a world full of AI junk and over-polished content, a genuine moment cuts through. A happy dog in a pool? That’s the good stuff.

Amazing job, Sandra, Rocky Top K9, LLC, and of course, Goose. We love seeing authentic content get the attention it deserves.

Go watch their video and show them some love. 😍

https://www.facebook.com/share/r/1PEcxU5YE5

07/17/2026

Sometimes, pure magic happens inside these office walls… Last night was one of those nights.

Gary was teaching us a few things on the guitar, Abbey started singing, and for a few minutes, everything else just faded into the background.

Turn the sound on for this one. Trust me. 🎶

07/13/2026

📚 Meet Author Ash Davis at MoonPie General Store and the Original Book Warehouse!

Join us Saturday, July 18, from 2:30 PM to 5:00 PM for a special book signing with Ash Davis, author of Blessings in Elbow Grease: When All You've Got is Faith and Fight.

Ash Davis is a Southern storyteller, entrepreneur, and faith-driven encourager who writes from the trenches of real life. A nonprofit leader turned business owner, she built her advertising agency from her kitchen table during one of the hardest seasons of her life—armed with little more than grit, prayer, and a refusal to quit.

Her book, Blessings in Elbow Grease: When All You've Got is Faith and Fight, is part memoir and part battle cry—an honest reflection on starting over, rebuilding after loss, and finding purpose in the middle of the mess. With warmth, humor, and unfiltered truth, Ash reminds readers they're not alone—and that sometimes the bravest thing you can do is begin again.

📖 Meet Ash Davis
✍️ Get your copy of Blessings in Elbow Grease signed
💬 Hear the story behind the book and meet the author in person
🛍️ Browse thousands of books, gifts, souvenirs, and MoonPies while you're here!

📍 MoonPie General Store and the Original Book Warehouse
3127 Parkway
Pigeon Forge, TN 37863

Whether you're a fan of inspirational memoirs, stories of perseverance, or simply enjoy meeting talented authors, we'd love to see you there. Invite your friends and make plans to join us for an afternoon with Ash Davis on Saturday, July 18!

Address

131 Cedar Street
Sevierville, TN
37862

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 1pm
Saturday 2pm - 5pm

Telephone

+18652865285

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