RBA Marketing

08/05/2026

It is hard to believe that it has been five years since the launch of Gatlinburg’s very own James Ownby Reserve. Ray and I had such a fun time exploring the park looking for the perfect locations to photograph the world's first look at Joe Baker's homage to his 5th great-grandfather.

In just three days, Ray and I hiked 18 miles and set up dozens of shot locations. The terrifying thing in all of this was when the staff at Ole Smoky handed me the bottle and said, "Be careful and don't break it!" I asked why, and they replied, "At this point, this is the first and only bottle in the world."

Total transparency: my stomach turned and my palms began sweating. Knowing where we had to go, the terrain, and the locations we discussed shooting in, there was a serious chance of an accident happening. I literally crawled on my belly in the stream out to a rock with the whiskey in a backpack to get in position for the shot. I did not want to risk slipping, falling, or dropping the bottle. You do what you gotta do to get the shot!

RBA Marketing and Media are still thrilled to have been part of launching such a unique brand with such rich heritage.

Release Details:

Date: June 15, 2021

Maker: Ole Smoky Distillery

Initial Release: Fewer than 200 barrels

Proof: 94 proof (47% ABV)

Inspiration: Named after James Ownby, a Revolutionary War soldier and the 5th great-grandfather of Ole Smoky founder Joe Baker.

07/04/2026

Ray and I had a great time working with Kyle Grainger and Marci McCaulley Claude helping support The Smokies LIVE and their coverage of The Gatlburg Midnight parade -

This is a rebroadcast of the Gatlinburg Midnight Parade from July 4...

06/10/2026

𝗔𝘀 𝘁𝗵𝗲 𝗼𝘄𝗻𝗲𝗿 𝗼𝗳 𝗥𝗕𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗜 𝗴𝗲𝘁 𝗮𝘀𝗸𝗲𝗱 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲: "𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼? What does a digital marketing and advertising agency actually deliver?" Here is a long form video we created for our friends at Gold Medal Roofing Company.

𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁 𝗮𝗻𝘀𝘄𝗲𝗿? We build the engine that drives growth. Here is how we do it:

𝗪𝗲 𝗙𝗶𝗹𝗺 & 𝗖𝗿𝗲𝗮𝘁𝗲: We capture your business in action and build high-converting visual pieces.

𝗪𝗲 𝗖𝗿𝗮𝗳𝘁 𝘁𝗵𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗲: We pinpoint exactly what your brand needs to say to stand out.

𝗪𝗲 𝗧𝗮𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: No wasted ad spend—we deliver your message directly to the people most likely to buy.

𝗪𝗲 𝗕𝘂𝗶𝗹𝗱 𝗙𝘂𝗻𝗻𝗲𝗹𝘀: We design seamless online journeys that turn casual scrollers into hot prospects.

𝗪𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲: We track web and social analytics daily to see what's working and double down on success.

𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: We hand qualified leads directly to your sales team so they can focus on what they do best—closing deals and growing your revenue.

Ready to scale? Let’s talk. https://www.rbamarketing.com/contact-us/

05/12/2026

Todays Tech Tip from RBA Marketing - If your name is not the registrant on your domain, it can cause huge issues when you decide to move your website - If a business is not listed as the registrant of its domain, it effectively does not own the web address. This situation often occurs when a web designer, employee, or marketing agency registers the domain in their own name on behalf of the business.

"A web URL registrant (or domain name registrant) is the individual, business, or organization that legally registers and holds the rights to use a specific domain name (e.g., example.com) for a website or email. They are the "owner" of the domain for the duration of their registration contract with a domain registrar."