Road Trip Communications

12/21/2020

It's 2020, and the pandemic isn't going to get better for a few more months... at best. Why on Earth would you want to spend a bunch of money on paid social media campaigns?! Keep your money. Focus on the comeback. Don't get sucked in. I want to help you get ready, and I'm not here to get rich. Check out roadtripdigital.com or email [email protected] to find out more.

08/14/2018

It's been great working with Tom Mentzer and his team to get the partnership between Westlake ACE Hardware and Bar K really working. Just watch for the Toy of the Month posts...

KANSAS CITY, Mo. (August 14, 2018) – Westlake Ace Hardware is proud to announce an exciting new partnership with Bar K an innovative two-acre off-leash dog park, bar, and restaurant opening in the heart of Kansas City.

06/19/2018

Creating Facebook ads can be as simple or as complex as your business requires. This is one of the many ways we can help you meet new clients.

Don’t hit the publish button and have nothing happen. Consider Facebook ads as a powerful tool in your content promotion – Content Marketing Institute

06/18/2018

We posted about the animations already, but how will reach its gooooooooooools for this ?

The 2018 FIFA World Cup is predicted to inject an additional $2.4bn into the global ad market, as the tournament's 'younger' audience encourages advertisers to showcase the brand building powers of social media.

06/18/2018

An interesting look at how Facebook's fact-checking program is going. Do you feel as it your content (or the content you're seeing) is being surrounded by more reputable content than it was a year ago?

When fact-checkers rate an article as false, we show it lower in News Feed so fewer people see it.

06/15/2018

As much as folks try to downplay , it will continue to rule the world for quite a while to come.

I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate wha…

06/15/2018

Doesn't everyone need more "dank memes" in their lives?

Stanford researchers trained AI on arrows to the knee, grumpy cats, and all the other meme-agery it could jam inside of a computer. The results were quite interesting.

06/13/2018

Interesting lesson: When you're not the biggest fish in the pond, you have to find a way to stand out anyway.

While New Balance admits it can't rival Adidas and Nike on spend, it says a focus on social engagement and Russian football culture, rather than the "hype'" of the tournament, will help it compete as it takes part in its first World Cup.

06/12/2018

The culture is a major pain point for us. We think most ROI claims are dubious at best. A client who wants to use influencers needs to have real expectations: Awareness, not necessarily sales.

Beauty marketers look to ramp up budgets for influencer marketing despite measuring return on investment being one of the biggest challenges.

06/12/2018

It's good to know how every part of the communications team thinks. This article wants to draw a hard line around . Instead, I say learn to think across all roles. It's better for the client and the results.
http://bit.ly/2HKUCdU

Content marketers should stop measuring like they’re on the PR team if they don’t want their content marketing programs to die – Content Marketing Institute