Aespire Brands

03/22/2026

Get a free copy of the Blue Collar Branding Checklist at https://www.aespire.com/books/blue-collar-branding

02/16/2026

What does a chance meeting at ServiceTitan Pantheon, a new book, and a quick conversation lead to?

An invite from Tommy Mello to be his guest on the Home Service Expert podcast!

In this episode, Tommy Mello and Brian Sooy discuss the critical aspects of branding, marketing, and leadership in the home services industry.

We talk about building a strong company culture and the ownership mindset that can drive business success.

Listen at https://bit.ly/3MsPsuG

02/10/2026

02/03/2026

Service companies, how much revenue comes from your social media accounts?

How may people begin their journey to becoming a client because they saw an organic post?

Ask your self if the investment is worth it.

Perhaps social media has become a social obligation, unless you treat it like social marketing.

01/26/2026

Home service companies, don't lease your marketing.

Ella becomes part of your team — a marketing partner who connects every plan to every campaign and keeps ex*****on moving while you focus on leading the business.

Sign up for a 14-day trial at

AI brand strategy platform for marketers. Elevator AI builds standout brands, sparks creativity, and drives marketing growth

12/17/2025

Home service business owners. listen up!

When you work with an agency, you rent your marketing.

Ellavator Ai changes that.

Gain ownership and a framework that belongs to you.

Book a demo or dive in with a 14-day free trial at

AI brand strategy platform for marketers. Elevator AI builds standout brands, sparks creativity, and drives marketing growth

09/01/2025

The most profitable service businesses aren’t built on having the quickest solutions — they’re built on understanding what people need.

08/31/2025

Real business growth happens when you:
– Stop trying to sell�
– Start genuinely listening
– Ask probing questions like “What keeps you up at night?” or “What’s on your mind?”�
– Give space for reflection and time for honest answers�
– Follow up on casual comments - they’re often goldmines of untapped profit opportunity.

08/30/2025

Is your sales team complaining that your marketing isn’t attracting or informing customers in a way that makes the sales team’s job easier?

There’s a disconnect between sales and marketing in many businesses. Your website isn’t bringing in any leads, your sales emails aren’t converting, and everyone on your team is telling a different story.

No wonder prospective customers are confused and disinterested.

08/23/2025

Every child deserves a safe, nurturing environment to learn and grow in Christ's love. For parents in Mlandizi, Tanzania, there's one clear option.

Jireh Academy is a Christ-centered Nursery & Preschool in Mlandizi. It offers local families what they want most: a secure, loving space where their children can thrive while building a strong spiritual foundation.

Would you consider a life-changing gift to give these children a high-quality education?

07/23/2025

I thought I was going to write a book that would help me get new clients.

Instead, I'm going to share what I've learned over the last 30 years with the home service sector.

“Blue Collar Branding: The Field-Proven Framework to Transform Service Companies into Market Leaders” focuses on practical strategies and proven practices that home service company owners and operators can implement in their daily operations. (https://amzn.to/3GRcmZU)

I partnered with Atomic Elevator on Ella Ai, in partnership with Blue Collar Branding, a marketing-focused platform customized for the home services trades https://www.atomicelevator.com/bluecollarbranding. Ella’s training models include my frameworks in "Trade Secrets" and "Blue Collar Branding." Apply for a free 14-day trial and give it a whirl!

Buy a copy and leave a review... It was a #1 New Release in pre-order. With your help, I can get it to at least #45 in Service Industry! 😆

Experience the power of AI for marketing and branding with a free trial. Fractional CMOs, solo marketers, marketing agencies, and marketing teams: explore our marketing strategy software and AI tools to elevate your brand strategy. Sign up now to unlock innovative solutions and smarter campaigns!