Lucid Marketing Strategies

Lucid Marketing Strategies Making big business marketing possible for Michigan's best small businesses.

Our page provides tips for small business owners, guides and resources to help be successful, and fun things to lighten the mood when things are tough. Topics include marketing strategy, internet marketing, search engine optimization, business planning, business growth, and management.

Pause, remember, and honor.
05/25/2026

Pause, remember, and honor.

Social media isn’t just for scrolling anymore, it’s becoming one of the biggest drivers of online purchases.So tell us… ...
05/20/2026

Social media isn’t just for scrolling anymore, it’s becoming one of the biggest drivers of online purchases.

So tell us… What’s the last thing you bought because social media convinced you to?

When small businesses support each other, we build an organic network that global corporations can’t replicate.Read more...
05/07/2026

When small businesses support each other, we build an organic network that global corporations can’t replicate.

Read more at https://www.lucidbusiness.com/community-support/ and tag your favorite local business in the comments! 👇

In honor of Small business Week we propose a challenge for you.Tag one small business (or more!) you’d love more people ...
05/06/2026

In honor of Small business Week we propose a challenge for you.

Tag one small business (or more!) you’d love more people to know about! Let’s help them reach new customers today!

Small businesses are the heart of every hometown ❤️

Happy Cinco de Mayo! Of course, May is a month we recognize small businesses. Take this as our permission to patronize y...
05/05/2026

Happy Cinco de Mayo! Of course, May is a month we recognize small businesses. Take this as our permission to patronize your local, family-owned Mexican restaurant today for chips, a meal, and your favorite margarita.

May you shine brighter than a lightsaber today.
05/04/2026

May you shine brighter than a lightsaber today.

Small acts, big impact. 🌿Happy Earth Day from the team at Lucid Marketing! We’re inspired by the power of collective act...
04/22/2026

Small acts, big impact. 🌿

Happy Earth Day from the team at Lucid Marketing! We’re inspired by the power of collective action. Whether it’s a small shift in daily habits or a brand-wide commitment to change, every bit counts toward the world we want to build.

Let’s make a difference, together. 🤝

At Lucid Marketing Strategies, we believe online reviews should be a reflection of *real customer experiences* - both th...
04/15/2026

At Lucid Marketing Strategies, we believe online reviews should be a reflection of *real customer experiences* - both the good and the bad. Honest feedback is essential. It helps businesses grow, and it helps consumers make informed decisions.

A situation we’re seeing unfold at a local salon in a community to our north right now is something very different. Many individuals who are personally connected to an individual that has had a conflict with the business are flooding their Facebook and Google pages with 1-star reviews. As professionals in the field of brand and reputation management, we feel it’s important to address this.

When individuals who have not personally received a service from a business leave negative reviews due to personal relationships, conflicts of interest, or secondhand information, it crosses a line. Not only does this behavior violate the review policies of platforms like Facebook and Google, it also causes real harm to other workers in a business who have done nothing wrong.

In situations like this, particularly in small business environments where multiple independent professionals operate under one roof, public perception can impact far more than just one individual. In this situation, it affects every stylist, every client relationship, and every family connected to that business. This can, in turn, affect their vendors, organizations they contribute time and money to, and more.

We also want to acknowledge an important truth: there are times when public pressure and online reviews have helped expose genuine wrongdoing and create meaningful change. Those moments matter. But they are most powerful - and most credible - when they come from firsthand experience and verifiable truth.

When a dispute arises between individuals, especially in a professional setting, there are appropriate channels for resolution. If someone believes they have been wronged, legal or formal avenues exist to address those concerns. Coordinated attacks through reviews are not one of them.

We encourage those involved to calmly assess the situation and seek a more appropriate resolution that directly addresses the conflict without causing harm to others involved in the business.

From a reputation management standpoint, situations like this require clarity, restraint, and integrity. Business owners must navigate not only the operational challenge, but also the emotional weight of seeing their reputation and the livelihoods of their team put at risk.

As both marketing professionals and a small community-focused business, we want to express our support for the small businesses who find themselves in these difficult moments. Running a business, especially one that supports other independent professionals, is a challenge enough. It requires tough decisions, accountability, and long-standing commitment.

Before reacting, we encourage community members to consider the full picture. To lead with fairness. And to remember that behind every business are real people whose work, reputation, and stability are deeply impacted by our words and actions.

We will always support the right to share honest experiences. But we will not support the misuse of that platform in ways that harm others without merit.

-Lucid Marketing Strategies

Address

13719 23 Mile Road Ste. 104
Shelby Township, MI
48315

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15862540095

Website

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