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11/11/2021

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Success in social media is defined based upon specific goals and objectives. Most agree that Random Acts of Social Media...
11/10/2021

Success in social media is defined based upon specific goals and objectives. Most agree that Random Acts of Social Media (RASMs) and Random Acts of Marketing (RAMs) are not going to get you to the ROI hall of fame in 2011!

Most also agree that social media should be executed under the umbrella of a plan with a focus on integrating into the DNA of your business in support of broader goals and objectives.

So, for the sake of this post let's assume we have a plan, we have goals and we have objectives. One might think, "great, we're done planning - now let's go tweet about it."

Wrong! Don't head straight to the tweet deck until you have taken the time to understand your audience. Get inside their head and figure out what makes them tick. What attracts them organically to you, your brand and your services?

Hopefully you already did this as part of building your plan, establishing your goals etc. However, I know most of you have not, thus the reason for this post!

Welcome to the inspiration age! Focus on how you can inspire your audiences to action. As Brian Solis states, the online currency for social media is action. Amen! There are no words that ring truer to me in 2011 as we reach for business and personal success in using social media.

The term "METAVERSE" was coined by writer Neal Stephenson in the 1992 dystopian novel “Snow Crash.” In it, the metaverse...
11/08/2021

The term "METAVERSE" was coined by writer Neal Stephenson in the 1992 dystopian novel “Snow Crash.” In it, the metaverse refers to an immersive digital environment where people interact as avatars. The prefix “meta” means beyond and “verse” refers to the universe. Tech companies use the word to describe what comes after the Internet, which may or may not be reliant on VR(virtual reality) glasses.
Think of it as an embodied Internet that you’re inside of rather than looking at. This digital realm wouldn’t be limited to devices: Avatars could walk around in cyberspace similar to how people maneuver the physical world, allowing users to interact with people on the other side of the planet as if they’re in the same room.
To be a full universe, no single company could own the metaverse, similarly to how no one owns the Internet. But companies may try to monopolize their respective corners of the metaverse, just as a handful of large tech companies dominate online content today.
“Once you’re able to put on your new AR(augmented reality) glasses and you suddenly see these holograms walking around in the world, then you’ll know, you’re now inside of the metaverse.”(Denise White, founder of tech company Blank XR)

If you’re an aspiring digital marketer in making or already one, you must have definitely researched the new digital mar...
11/06/2021

If you’re an aspiring digital marketer in making or already one, you must have definitely researched the new digital marketing trends sometime or the other!
Keeping up with the latest digital marketing trends in the industry is a necessity for professionals who want a future in digital marketing.
With the pace of change rising every year, each digital marketer has to constantly invest time and energy to upskill and learn.
Having a sound knowledge of the workings of algorithms, new changes or features gives you the first-mover advantage and creates the most effective marketing campaigns for you and your company.Follow us and like our page for more posts like this.

The Engagement metric measures the effectiveness of your posts and how much you are connecting with your fans. In Facebo...
11/05/2021

The Engagement metric measures the effectiveness of your posts and how much you are connecting with your fans. In Facebook, engagement metrics are calculated based on the number of likes, comments, shares, and clicks your posts are generating. These metrics are considered the most important when looking at the effectiveness of your marketing campaigns and overall strategy. Facebook’s algorithm uses page engagements to determine which news feeds your posts will show up in and the overall reach of your posts.
You can review and compare your performance over time, using line graphs to show the number of likes, comments, shares, and clicks your page is generating each month. You can also review each post individually in terms of the number of likes, comments, shares, and clicks it generated. This can help a company determine which posts are the most engaging and what content is most interesting to your fans. When a fan engages with your posts it will appear on their timeline and their friends will see your content, helping increase your brand’s awareness.

Snapchat has over 530 million active users, and it’s a fun marketing tool, which is why it deserves a more prominent pla...
11/04/2021

Snapchat has over 530 million active users, and it’s a fun marketing tool, which is why it deserves a more prominent place in your marketing strategy. If you want to reach new customers and your target audience in their target market to improve ROI, you need to use Snapchat the right way.
Follow us and like our page for more posts like this.


National Stress Awareness Day, on every first Wednesday in November — November 3 this year — is 24 hours of reinforcing ...
11/04/2021

National Stress Awareness Day, on every first Wednesday in November — November 3 this year — is 24 hours of reinforcing the fact that you’re not doing yourself a favor by stressing about situations you can’t control.

In fact, according to science, chronic stress leads to impaired cognitive and physiological functions. Would you want to age before your time?

Absolutely not! On this day, let’s learn together to hone our ability to choose one thought over another and let the stress ebb away.

If you’re wondering whether the Instagram algorithm changed again, you’ve come to the right place. Instagram algorithm c...
11/03/2021

If you’re wondering whether the Instagram algorithm changed again, you’ve come to the right place. Instagram algorithm changes affect everyone who uses the platform — especially brands. Learn all the latest ranking factors here.

How the Instagram algorithm works in 2021
The Instagram algorithm decides which content gets seen. Every single time a person opens the app, the algorithm instantly combs through all available content, and decides:

Which posts go to the top of the newsfeed, and in what order;

Which posts are featured on the Explore tab;

In which order Stories, Live videos, Reels and IGTV videos show up, in the feed, and their respective tabs, etc.

Basically, the Instagram algorithm is the set of rules that controls your content’s organic reach. And it gets a lot of flak for this.
So here are some of the tips and tricks to enhance your content and make them outreach to maximum audience.

Digital marketing is no more a luxury; it is the need of the hour. As we have seen in the year 2020, digital marketing h...
11/02/2021

Digital marketing is no more a luxury; it is the need of the hour. As we have seen in the year 2020, digital marketing has been a necessity and sought-after service. This is bound to continue in the coming years for businesses. There is no room for marketers to make errors. Knowing what not to do is as imperative as knowing what to do. Here are seven digital marketing mistakes that you should avoid in 2021.
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In 2021, there are going to be a lot of changes to social media platforms: platform updates, new tools and interfaces. Y...
11/01/2021

In 2021, there are going to be a lot of changes to social media platforms: platform updates, new tools and interfaces. YouTube has evolved a lot in the last 15 years. YouTube is home to lots of great videos. However, the platform is constantly changing and evolving. And 2021 is no exception.
These changes are a mixed bag, with some designed to encourage content creators to create more content, some designed to help users get more out of the service, and some designed to help YouTube make more money.
After all, new platform changes have an impact on your businesses social media accounts. Learn about upcoming YouTube updates in 2021.Is your YouTube channel optimized for 2021? Stay up-to-date on the latest changes that could impact your own platform.

World Vegan Day is an annual event celebrated by vegans around the world every 1 November. The benefits of veganism for ...
11/01/2021

World Vegan Day is an annual event celebrated by vegans around the world every 1 November. The benefits of veganism for humans and the natural environment are celebrated through activities such as setting up stalls, hosting potlucks, and planting memorial trees. The event was established in 1994 by Louise Wallis, then Chair of The Vegan Society in the United Kingdom, to commemorate the 50th anniversary of the founding of the organization and the coining of the terms "vegan" and "veganism". Speaking in 2011, Louise Wallis said: "We knew the Society had been founded in November 1944 but didn’t know the exact date, so I decided to go for 1 November, partly because I liked the idea of this date coinciding with Halloween and the Day of the Dead – traditional times for feasting and celebration, both apt and auspicious."

There is something haunting in the light of the moon🎃👻Let's get spooky this Halloween .
11/01/2021

There is something haunting in the light of the moon🎃👻
Let's get spooky this Halloween .

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