https://medicaldigitalsolution.com/

Medical Digital Solution, 30 North Gould Street, Sheridan, WY (2026)

09/28/2022

Use more emojis

Everybody loves emojis. They lighten the mood and save time for typing and reading.

They work even better on Instagram. In fact, engagement increases by 48% on posts that use emojis to display their messages.

They attract eyeballs better on a cluttered feed and they help a brand feel more personable to people.

57% of all profiles on Instagram have used an emoji in a post before. But be careful to keep your emojis relevant to the post.

Here are a few ways to use emojis the right way:

● Use between 1-4 emojis in your post captions
● Use emojis when replying to users in the comment section
● Use holiday themed emojis when necessary

If you aren’t sure, track your emoji posts with Instagram tools. Compare the engagement rates with posts that don’t use emojis and see the results.

Emojis are a way to lighten the mood in text messaging. For brands, it is a way to humanize the business and relate to their customers better.

💪💪💪

09/25/2022

The most liked picture on Instagram is an egg

Yes. A plain egg. The egg photo collected over 25 million likes.
There is even a profile dedicated to this egg with over 5 million followers. So why does this matter?
This is a perfect example of taking something simple and making it a viral phenomenon. The original goal of the egg photo was to surpass Kylie Jenner as the most liked photo. Mission accomplished.
Word of mouth and the reach of Instagram is extremely powerful.
Set goals for all of your Instagram campaigns. They don't have to be as ambitious as the egg post, but staying aligned with your goals will assure you are posting quality content.
Keep it simple. Talk to your audience.
It won’t always be perfect but adjusting based on your audience is the best strategy to keep building upwards.
Now go make your page Eggcellent!

09/22/2022

Sharing is caring

Share for share has become a popular way for influencers and businesses to expand their reach without spending money on advertising.
It’s a simple process.
Two parties agree to both share a piece of content on behalf of the other on their page. It can be done with a story post or an actual post on their feed.
It serves as a way to engage with your audience in a new way while getting in front of a new audience that might be interested in you too.
If this interests you, start by finding people in the niche you want to target.
Send them a personalized DM and explain your intentions. It would be helpful to give them a description of your audience too so they can see the benefit right away.
The key is to use a call-to-action post so any potential viewers will know where to find you and what to do when they find you. That could be a follow, sign up for your newsletter, buy a product, etc.
The worst that can happen is you gain a new Instagram alley. Give it a shot!

09/19/2022

Our top rated Instagram tools

A well designed Instagram strategy relies on technical tools to make the process run smoothly. We have a few favorites that can help.

1. Unbox Social

Unbox Social is best used as a platform to track analytics on influencer marketing campaigns. Other key features include competition tracking and connecting with influencers.

2. Have2Have.It

Have2Have.It is an amazing tool for any product business. You can create a direct path from Instagram to a curated page of products for customers to shop. Businesses report an 87% higher click through rate and 50% more time spent on pages when using this tool.

3. Hashtagify

Hashtagify is a tool that tracks the most popular hashtags and recommends the right ones to use in your niche. This tool can help your posts get seen more by the right people and improve your campaign performances.

If you don’t have software tools in your current Instagram strategy, we suggest changing that quickly. Start today with these tools.

09/16/2022

Are you taking advantage of the data?

You wouldn’t dare bake a cake without measuring the right amount of flour...right?

Then there is no way you should be running social media promotions without tracking the data too. That’s crazy!

Instagram doesn’t have an in-depth analytics platform built in like Facebook. We must rely on third party tools. Luckily, there are some great ones.

Iconosquare allows businesses to link their profiles and get a deep look into how users are interacting with their business.

Track your key metrics accurately in once place. You will have instant access to profile, individual post, and story analytics to see what is working and what isn't working.

The best way to improve content is by doubling down on what is working the best. Iconosquare even has a feature that lets you breakdown your mentions and comments. See which comments are doing the best and who is mentioning you where.

As an added bonus, they have post scheduling features too.

Stay on top of your analytics for the best results!

09/13/2022

How to sell on Instagram

Customers like to be sold. Only when they don’t realize it. Selling naturally is a gift.

Start by teasing followers with upcoming announcements. Before the product drops, show them a post with details about the drop to build up the excitement for the product.

Create a sense of urgency on posts to push customers closer to buying. Announce a window of time for a sale to be used.

Use words like “now” in your Call To Actions too. Reading “Call now” is more enticing than “Call anytime.

Add contact buttons in your profile too. Instagram allows business profiles to add quick use buttons to email or call a business directly from the app. Take advantage.

By using sales words in your posts, customers are being sold without realizing it. If the content is good enough, they’ll want to join you anyways.

Always be sure to tie it in nicely with the photo too. The best Instagram ex*****on is natively adjusting to the platform.

Get out there and make some sales!

09/10/2022

Make them feel special… Here's how:

Instead of creating an offer and promoting it everywhere to your customers, think of something specifically for your Instagram followers.

Maybe you provide all Instagram followers with an exclusive sale on a new product launch. They are provided a special code that can only be found in your Instagram business profile.

Creating a sense of urgency and exclusivity will increase the loyalty and trust with your followers.

Everlane is a popular brand that has executed well on this strategy in the past. They have put out behind the scenes video coverage only available on their Instagram page.

The footage showed the opening of their new stores, product development, and other cool things they were working on.

Instagram users like to feel involved and when it feels like a brand is doing something specifically for them it is even better.

Another idea is an Instagram giveaway to promote the sharing of your content to win a cool prize.

With so many angles to take, pick one and find a unique way to promote it.

Now go out there and show your followers how exclusive they are.

09/07/2022

Where are you sending them?

You posted every day. You liked comments. You replied to DMs. Everything went perfect.

Now a new customer lands on your page. They are intrigued. They click on the link in your bio, only to end up in the wrong place.

Instagram limits profiles to only one URL. It can be problematic with so many different things to promote.

This is where a cool tool known as Linktree comes into play.

Linktree is a third party app that lets you set up an easy to navigate landing page in only a few short minutes.

What is the goal of your Instagram profile? Where do you want to send followers?

Identify your conversion goals before setting up your page.

Some ideas include:

1. Sign up for your newsletter
2. Read your blog
3. Buy your course
4. Schedule a call

Whatever it may be, make your offer strong. You can use Linktree to build a set up links to drive traffic to different offers or content like:

● A free download to capture an email
● A menu for a restaurant
● Most read blog posts
● Pricing, services, or portfolio

Nobody knows your profile and your goals better than you. Try new things and see what works best.

Good luck! :)

09/04/2022

The secret to building a following..

Well, it’s not really a secret. But businesses don’t like to do it.

If your page is relatively new with not many followers, you need to think outside the box to be seen more and build a following.

The secret to do it… comment on pages you follow.

With new upgrades in the past few years by Instagram, users can now like comments and the top liked comments go to the top of a post.

Be strategic with your comments. Stay away from posting something generic like “Nice photo!”.

Make it relevant.

Neil Patel recommends doing this on three different photos of the pages you follow.

Search through a person’s page. It is best to target more recent photos and say something that relates to their post.

A brand that succeeded doing this was Slim Jim. They grew their followers from 5,000 to 500,000 in a short time by commenting interesting things on profiles.

Be creative and you just might 100x your following too.

09/01/2022

995 per second..

Yup. That’s how many photos get uploaded to Instagram every second. The number only gets larger by the day too.

With so much competition, it becomes difficult to stand out.

What can you do?

Make your content interactive. Include cool features in your stories like polls and countdowns. Figure out what your audience likes to see and double down on it.

Instagram relies on an algorithm to determine who sees what on their very crowded feeds. The higher your engagement rate, the more your posts will be seen.

This means that replying to every comment and direct message is critical. Post content that requires a response.

Not only does this increase your engagement rate. But you gain valuable customer data.

A candle company could post new fragrance ideas and let their Instagram audience vote. Can product testing get any easier?

As a business, take advantage of the opportunity.

It has never been easier to talk to customers.

08/30/2022

100 million

Yes. 100 million times every day.

That’s how many photos and videos get shared on Instagram daily.

It’s an overwhelming number. And it is not slowing down.

As users continue to grow at alarming rates, the activity will continue to increase too.

So with all the competition, how can you differentiate your business’ content?

The most important step is authenticity. When you stick to who you are as a brand and consistently display this message in your content, your customers remember you.

The key to standing out is to find what your niche is and share that unique perspective or expertise that your brand possesses. Always provide value for free and followers will come back for more.

Community engagement also helps with building relationships and establishing yourself as an expert in your field or niche. And it results in sales.

By creating expertise, you build trust and credibility and become the go-to source for your products or services.

Stay consistent and stick to who you are and the results will be amazing.

Medical Digital Solution

09/28/2022

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08/30/2022

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