Ditch Daisy Design

05/31/2026

04/17/2026

This time of year…Wyoming can be a special place.

04/05/2026

wildcrafted design pulls forward what makes your town. . .your business special & shows it to the world.

04/02/2026

THIS IS WILDCRAFTED.
Wildcrafted design is intentional. Purposeful. There's strategy behind every selection — the type, the art, the space between things. Each element placed with purpose.
A generated design is prompted to manufacture. No strategy. No intention.
A flat image with text.

03/30/2026

It’s always Amazing when I look out the window and see a hot air balloon flying over! What is it about your town that you find amazing?

01/25/2026

Embrace what makes your town unique.

12/04/2025

The Christmas Stroll + first snow of the season = pure Hallmark movie moment.

Downtown Sheridan, Wyoming delivered pure magic Friday night—historic Main Street, twinkling lights, falling snow, and the whole community out celebrating together. My husband and I walked through it all, and honestly? Seven years here and this place still surprises me with moments like these.

This is small-town Wyoming at its best.

11/18/2025

I almost gave up on this spread. 😂
The “Warmth of Scandinavia” story for Down Country Roads came with the HARDEST photos I’ve worked with in a while. A close-up troll face—all texture, all personality, zero white space for text.
Where do you even PUT the headline?
This is the reality of publication design—you don’t get to choose your photos. You get what the story needs, and your job is to make it work beautifully.
I tried everything. Moved text around. Adjusted opacity. Considered just... not designing this story. (Kidding. Mostly.)
Then came the font challenge: How do you find a typeface that complements a quirky handmade troll without competing with it? Too decorative and it fights for attention. Too plain and it feels disconnected from the story’s warmth and character.
I tested fonts. A lot of fonts. I needed something with warmth—Scandinavia isn’t cold and sterile, it’s cozy and handmade. But it also needed to stay readable against those textures and not add MORE visual noise. The right typeface had to feel like it belonged to the same world as the troll without trying to BE the troll, you know?
Then something clicked.
I stopped seeing the troll as a problem and started seeing it as the CHARACTER of the spread. Those quirky textures, the handmade roughness, the painted details—that WAS the warmth of Scandinavia.
That’s what I love about magazine design—it forces you to design FOR the story, not despite it. The content leads, the design follows, and when it works, they’re inseparable.
So I leaned into it. Found a typeface that felt warm but didn’t compete. Adjusted the leading to give the layout breathing room. Let the troll be the star. Made the text work AROUND the personality instead of trying to cover it up.
Now? It’s one of my favorite spreads in the issue.
The lesson: Sometimes your biggest design challenge becomes your best work—if you stop fighting it and start working WITH it. 💚
Swipe through for more Nov/Dec spreads where text becomes design element, typography does heavy lifting, and every page tells its own story.
What’s a project that frustrated you first, then surprised you?

11/11/2025

Stepped outside tonight and the whole sky had turned red—clouds on fire against dark November blue.

This is the Mountain West I design for.
Dramatic. Honest. Unapologetic.

The kind of place that doesn't need filters or exaggeration. Just show up and look.

That's what small-town tourism marketing should be, too. Show what's real. Show what's worth the drive.

📍 Sheridan, Wyoming

11/06/2025

Went up to Spearfish Canyon a few weeks late. Turns out, I was right on time.