Branding in Asia

06/18/2026

‘By Day We Obey, At Night We Let Go’ – STING Launches New Campaign Across MENA | Branding in Asia https://buff.ly/ffPdA5U

"Gen Z across MENA tell us they live two lives: by day, they do what they're told; at night, they become who they truly are."

06/18/2026

Across two decades in strategy and creative partnerships, Rebecca Nadilo has built a career on clear thinking, strong convictions, and a willingness to question whose perspective is shaping the story. For the Netflix creative leader, integrity is not separate from the work.

06/18/2026

The New York Festivals Advertising Awards has announced its Industry Awards for the 2026 competition, recognizing agencies, networks, brands, and production companies whose work earned the highest scores from this year’s Executive Jury.

https://buff.ly/9fRnlxv

HeimatTBWA Berlin is named Agency of the Year, VML Agency Network of the Year, HORNBACH Brand of the Year, and Tempomedia Filmproduktion Production Company of the Year at the 2026 New York Festivals Advertising Awards.

06/18/2026

Gaming in Asia: Why Brands Have to Earn Their Place in Gaming Culture

As Branding in Asia launches Gaming in Asia, a new editorial hub covering the business of gaming across Asia-Pacific with insights, trends, and analysis for marketers and brands, we sat down with three of its columnists: Rey Tiempo, James Bernardo, and Amir Tohid.

The trio first outlined the vision of Gaming in Asia during a session at AdFest earlier this year.

In this conversation, they make the case that gaming is not a media channel but a social infrastructure — one that demands a fundamentally different approach from brands. They break down what lazy marketing looks like inside gaming environments, why the interruption playbook fails in a medium built on participation, and which brands have managed to show up in ways that actually add value.

Rey Tiempo, James Bernardo, and Amir Tohid on why gaming is a social infrastructure, what lazy brand marketing looks like, and how to actually earn a place in gaming culture.

06/18/2026

Publicis Groupe has launched Experience.Lab, a Tokyo-based hub delivering customer experience strategy and experience design solutions for clients across Japan and South Korea.

The lab brings together strategists, designers, design technologists, and engineers, led by Adam Fowler, Victor Fontan, Carmina Correa, and Joe Oliver.

Experience. Lab is designed to help brands accelerate customer experience transformation across Japan and South Korea in the AI era.

06/17/2026

“The latest Global Travel Intentions study affirms the importance of travel to Asia-Pacific. Travel is not slowing – it is becoming more planned, purposeful, and intentional,” said Danielle Jin, Chief Marketing Officer, Visa Asia Pacific.

06/17/2026

The Gerety Awards has revealed its 2026 global shortlist following executive jury sessions held across 15 cities, with standout work being shortlisted from the Asia-Pacific region.

Gerety Awards announces the global shortlist after the executive jury sessions taking place around the globe, with shortlists for Hong Kong and Japan, among other countries from the region.

06/17/2026

Kent Wertime is retiring from Ogilvy after 27 years, stepping down from three global roles, as Chris Reitermann transitions away from his APAC co-leadership to focus on WPP Greater China.

06/17/2026

South Korean beer brand Cass and creative agency Cheil have launched the “Wide Cup,” a competition in which fans are measured on how wide they open their mouths while cheering on the national football team, with one can of the brand’s non-alcoholic Cass Zero awarded for every millimeter.

Cass uses AI to measure how wide fans open their mouths while cheering at South Korea national team viewing events, awarding Cass Zero cans based on mouth size.

06/17/2026

INNOCEAN announced on June 15 that it had partnered with SBVA, formerly SoftBank Ventures Asia, to bring together more than 10 companies for “UP 2026,” a program designed to explore business challenges, expansion opportunities, and potential collaboration.

INNOCEAN partnered with venture capital firm SBVA to run "UP 2026," a program bringing together more than 10 portfolio companies to explore growth challenges and collaboration opportunities.