Branding in Asia

09/26/2026

The New York Festivals Health Awards has announced its 2026 Shortlist Jury. The jury brings together creative and healthcare marketing leaders from 19 countries across six continents. Countries represented include Australia, Brazil, the United States, UAE, Philippines, Canada, Singapore, Spain, and Japan.

New York Festivals Health Awards announces its 2026 Shortlist Jury, drawing creative and healthcare marketing leaders from 19 countries.

09/26/2026

KidsCan has launched ‘Reflections’, a new out-of-home, digital and social campaign created by Droga5 ANZ, part of Accenture Song, to make visible the impact that poverty can have on a child’s ability to get to school.

KidsCan and Droga5 ANZ launch 'Reflections,' a New Zealand campaign highlighting how poverty prevents children from attending school.

09/26/2026

Prose on Pixels (POP), Havas’ AI-powered global content-at-scale network, has launched a new studio in Malaysia, establishing a regional production and adaptation hub designed to help brands scale creative ideas consistently across Asia Pacific.

Prose on Pixels has launched a Malaysia studio in Kuala Lumpur, led by Jacqueline Chin, to adapt campaigns across Asia Pacific markets for Havas clients.

09/25/2026

Ogilvy Australia’s Social@Ogilvy has appointed Cleber de Almeida as Social Strategy Director. de Almeida spent more than 15 years at Ogilvy in Brazil, where he was the strategic and operational lead for a variety of clients and, more recently, for Coca-Cola’s LATAM social capability.

Ogilvy Australia's Social@Ogilvy has appointed Cleber de Almeida, formerly Coca-Cola's LATAM social lead at Ogilvy Brazil, as Social Strategy Director in Sydney.

09/25/2026

At its 2026 Awards Ceremony in London, D&AD awarded four Black Pencils across three projects and revealed its annual global rankings. The Black Pencil is D&AD’s highest accolade, reserved for work considered groundbreaking in its field.

Uncommon Creative Studio London was named Advertising Agency of the Year, followed by Ogilvy Singapore and US independent Isle of Any. Ogilvy topped Agency Network of the Year, ahead of TBWA and Havas Creative Network.

09/25/2026

The Seoul Metropolitan Government (SMG) and Seoul Tourism Organization (STO) have appointed Karina and Winter of aespa, along with members of RIIZE, as honorary ambassadors for Seoul tourism in 2026, launching a global tourism campaign called ‘Absolutely in Seoul’.

The campaign highlights the concept of “Seoul Syndrome” as a sense of longing travelers feel after leaving South Korea's capital city — a desire to return to the everyday moments, culture and experiences they discovered there.

09/24/2026

James Bernardo looks at how IKEA is finding a place in gaming by tackling a familiar problem on-screen and at home: too much stuff.

09/24/2026

Rachel Duffell has spent nearly two decades finding, shaping and sharing stories across Asia. Today, she brings that instinct to Tatler Asia’s Front & Female and Power & Purpose platforms, giving women’s achievements the attention they deserve.

09/24/2026

THE SHOUT GROUP is collaborating with STING to launch a Formula 1 campaign titled GET. SET. STINGGG, timed to the Formula 1 Singapore Airlines Singapore Grand Prix 2026 and the Formula 1 Gulf Air Bahrain Grand Prix in Malaysia 2026, running across Malaysia and Singapore.

THE SHOUT GROUP and STING launch GET. SET. STINGGG, an F1-themed campaign spanning Malaysia and Singapore with retail packaging and on-ground activations.

09/24/2026

R/GA Formally Establishes Abu Dhabi Presence Led by Bertrand Morin | Branding in Asia

Senior leadership appointments are also underway in creative and delivery to support a growing team.