06/18/2026
I’m going to say something that might sound backwards: AI is the best thing that’s happened to PR agencies in years.
Not because the fear isn’t real. It is. Everyone’s wondering what happens to our work, our clients, our businesses.
But the agency owners who lean in instead of freezing up are seeing two things happen.
First, their services are becoming more valuable, because AI search only surfaces brands with real earned authority. That’s PR. Clients are starting to understand that, and they’re paying premium rates for it.
Second, they’re using AI inside their businesses. Systems and agents handling the work that used to require hires. More profit, less time, without the overhead.
More valuable services. More efficient business. That’s the whole game right now.
Saturday at 10am, I’m walking through exactly how to do both in a free masterclass for PR agency owners. How to talk about AI with clients so you’re essential, and how to implement it so you’re profitable.
Saturday, June 20th at 10am. The link is in my bio.