SocialMob

07/06/2018

Instagram is sharing more new features! Have you tried them out yet?

Instagram is now rolling out updates first announced at Facebook's F8 Developers Conference in May.

07/04/2018

Happy 4th of July!! Have a safe and fun 4th everyone!!

06/28/2018

Your Instagram algorithm questions are now answered!!

The platform's feed is not returning to chronological order, despite outcry.

06/26/2018

YouTube is not handing over the crown that easily! YouTube has announced a range of new tools of its own!

YouTube has announced a range of new monetization tools for creators, making it harder for Facebook to lure them away.

06/25/2018

NEW! IGTV App! "IGTV is for watching long-from videos from your favorite creators" Have you tried it yet?

Instagram is ready to compete head-on with YouTube. Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, up from t…

06/20/2018

Shoppable Instagram Stories will have a shopping bag sticker. You can now pause stories and tap to see more details and will be linked directly to brand's site to purchase the product!

Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative. 

06/18/2018

With this latest video ad update, Twitter says no community management is needed, as advertisers can start an in-stream video ad campaign via the platform’s self-serve ad tool. Advertisers in the following 12 global markets will have access to the video ad product

Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.

06/13/2018

"While social media is a solid path for expanding and deepening brand awareness, it’s unlikely to be your company’s only marketing strategy. Other avenues—from content marketing to corporate events to traditional tactics—can take up significant portions of your advertising budget."

Opinion: It will elevate all your other efforts and improve your ROI by a hefty margin.

06/11/2018

Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media.

If you plan on doing influencer marketing in 2018, these are the eight most powerful trends you need to be aware of to be successful.

06/06/2018

"The marketing stunt is interesting because of how it brings together several brands — Amazon, Jeep and Universal Pictures' Jurassic World franchise — showing how the company can leverage its increasingly broad range of services to develop creative campaigns"

Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout.

06/04/2018

It's time to step up your hashtag game!! "Instagram posts with at least one hashtag have 12.6 percent more engagement than those without"

Opinion: Marketers need to adjust their tactics for the new algorithm.

05/30/2018

Are you receiving all of these emails about GDPR? Read more about what you need to know.

Today is a big day for every business and organization in the world as GDPR goes into effect globally today. As of today, all EU companies are required to comply with the new data requirements imposed by the regulation. Let’s hope that the companies we are loyal to, are loyal to us.