Eden Stancill - Small Business Marketing

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Eden Stancill - Small Business Marketing

Strategic Marketing for Small Business Owners

03/19/2026

What happens when a business doesn’t have any reviews to read? Or they’re few and far between? 🤔

Search engines and potential customers don’t see the thriving business you’ve built. They see digital cobwebs, assume something must be off, and quietly move on to someone else. 🫠

But when reviews show up regularly:

⭐️ Search engines take notice and start recommending your business more
⭐️ Potential customers feel more confident choosing you
⭐️ Your business looks active, trusted, and in-demand

If you want to get serious about online reviews for your business, you can snag my No-Fluff Online Review Guide from the Get Started page in my profile 🥳

04/05/2025

I needed a photographer in Nashville, TN, and guess where I searched?
TikTok.

Yep, I found and booked a photographer through TikTok’s search function.

And that’s great news for small business owners because ranking on Google isn’t easy—but guess what? You don’t have to. People are searching (and finding small businesses) on platforms like TikTok, Travelocity, Instagram, and even Pinterest. That means more ways for you to show up and get discovered!

https://www.edenstancill.com/post/seo-small-business

03/18/2025

📣 Calling all business owners! 📣

Your playbook for referral marketing is here 🥳

Referral marketing is SO valuable for business owners, but so many aren't taking advantage of it as part of their overall marketing strategy. Even though it's been proven that people are 4x more likely to buy when referred by someone. 🤯

The Pop-by Playbook walks you through referral marketing step-by-step and comes with video tutorials, 29 ideas for pop-by gifts to stay top-of-mind with your network, as well as customizable tags that are done for you (just add your logo)!

Check it out and get started with referral marketing today 👇

https://www.edenstancill.com/pop-by-playbook

03/11/2025

I’ll just cut straight to the chase…learning how to use Canva was one of the best things I've ever done...because I use it for everything.

No matter what kind of business you own, Canva is a valuable tool, and believe me, you'll use it more than you think!

https://www.edenstancill.com/post/26-things-to-create-for-your-small-business-using-canva

02/03/2022

I NEVER had a green thumb, or really any interest at all in plants until I moved out on my own. My parents always had beautifully landscaped yards and potted plants that I was able to enjoy, but wasn’t responsible for (win win 😁).

But when I moved out, I realized that if I didn’t take up an interest in plants, there wouldn’t be any 😆 So I started with outdoor plants, and slowly but surely, the indoor plants came and multiplied. Now my office is full of them! It improves the air quality, right? 😉

There’s something therapeutic and satisfying about watching something grow day by day. With business, it’s hard to see subtle, daily growth, even though it is happening. Having plants all over my office is a visual reminder of slow and steady growth…and I guess you could say I’m just kinda a crazy plant lady 👩🏻‍🌾🪴

Do you have a green thumb or do your plants stand zero chance? Because it’s always one extreme or the other 😆💀🌱

01/19/2022

This is a conversation I have all the time with clients and students: STOP 👏 FIXATING 👏 ON 👏 LIKES 👏 AND 👏 FOLLOWS 👏

Did you know that with the current Instagram algorithm that only about 10% of your followers see your posts? Yep, 10%. So even if they follow you, chances are they probably aren’t seeing your posts regularly.

And likes on your posts? We don’t care about those, either. 🚮 As long as your content is getting in front of and resonating with people, whether or not they “like it” is unimportant. People are stingy with likes - it’s a fact.

What IS valuable is someone saving your post, sharing it or sending you a message about it. Because these actions show legitimate interest and intent. Likes and follows do not equal sales 🗣 And if you’re a business on social media, sales and exposure (that eventually leads to sales) need to be your focus. Not counting your likes and followers at the end of the day like you’re back in middle school 🚌😆

I sold two of my Small Business Owner’s Marketing Planners off of a post last week…and neither of those customers liked the post...and I *think* one of them followed me, but defintiely not both. So I may not have gotten likes or follows, but you know what I did get? 💰😁

The point being, focus on creating valuable content that people want to save, share and talk more about. Don’t get caught up in the vanity metrics. 💡

01/17/2022

Me: “I’m going to enjoy a snow day and not really work tomorrow.”

Also me: *works full day*

ALSO ME: Agrees to go with John to “see how the roads are” only to find out he was actually taking us to the grocery store. *Note the Moon Boots from high school that I haven’t worn in public in years* ☃️❄️🤦🏻‍♀️

01/11/2022

It’s a new year - have you updated this on your website?

I dont know about you, but if I find myself on a website with a copyright date that is years old, I can't help but say to myself "wow, has this website really not been updated in X years?" It makes you wonder whether or not the information is outdated, too. 🤔

When you're trying to establish yourself as an authority in your industry, you want the information you're putting out into the world to always seem relevant and current. So when someone lands on your site, you don't want there to be anything that makes people think the information is outdated and in turn, no longer useful.

OR if you own a service-based business, you don't want people thinking that you used to do XYZ back in 2008 when your site was created, but you may or may not anymore.

Even if you don’t update your website regularly (you should, but if you don’t), this is a 🤏 small detail that tells a potential customer “I’m here, I’m on top of things and I’m ready to help you!”

The devil’s in the details, friends. It’s a quick fix, so get on it! 🤓💡

01/05/2022

Planning my marketing in advance is something I love to do, and it makes for a much less stressful year because I have an idea of what is happening when, but I still have the flexibility to pivot as needed.

🔑 The key is working backwards! Starting with the big picture and backing into weekly and daily tasks that need to happen is truly the easiest way.

👇Scroll for an overview of my planning process! And if you want additional resources to help you plan, check out my 30 Minute Marketing Year class and my Small Business Marketing Planners 🤓

Class: https://assaidbyed.thrivecart.com/30-minute-marketing-year/

Planners (Printed + Digital Available): https://www.marketwitheden.com/marketing-planner-calendar

But, of course, a piece of paper (or a million sticky notes 🙋🏻‍♀️) works too 😆

Happy planning! 💡📝

11/16/2021

Okay so I either majorly fudged my 5 Love Languages test, or my language for receiving is just totally different than how I give love 😆🙈 Can someone shed some light on this?!

I scored prettyyyyy low in the gifts category, but nothing makes me happier IRL than gift giving. I LOVE picking things out for family, friends and clients, and I love wrapping them even more 😍 I have at least ten rolls of wrapping paper at all times and can never resist snagging a new roll (or 🖐) when I see some that I like. Looking at you, Martha Stewart bin at TJ Maxx.

We’ve had a bunch of birthdays and weddings to celebrate lately, plus I’ve already started Christmas shopping (🤩🥳) and wrapping all the gifts has been such a good way for me to decompress at the end of long work days. Working at a boutique through college and having the pressure of retail Karens with high expectations looming over me forced me to learn to wrap and not just shove things in a gift bag 💀

As I like to remind my husband, who does not care one single bit, “a gift bag is nice, but a wrapped box says ‘I love you’.” 😆🎁

Are you team gift bag or wrapped box?! Let’s argue about it 😃👇

Address

Sherrills Ford, NC
28673

Website

https://www.edenstancill.com/

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