Paragon Press

08/07/2026

Touch is one of the most basic ways we make sense of the world around us. So when a printed piece has real texture to it, a soft touch finish, a raised detail, heavier stock, that sense of touch does something a screen never can.

It creates a connection. The kind people remember, and the kind that makes a brand feel more real.

08/05/2026

Print marketing delivers response rates that are 37% higher than email marketing.- Association of National Advertisers (ANA)

07/30/2026

Most marketers believe direct mail drives foot traffic while email drives online sales, and that belief costs them money. In our latest blog post, we share why direct mail is one of your most effective channels for getting people to click and convert online, with nearly 20 percent of holiday shoppers saying a mail piece influenced an online purchase. If you are not testing direct mail as part of your online conversion strategy, you are leaving money on the table.

https://www.paragonpress.net/about/paragon-direct-blog.html/article/2026/07/28/the-offline-channel-that-drives-your-biggest-online-sales

07/29/2026

Print adds something other channels can't. It's friendly, warm, and inviting, something people can hold in their hands, which makes it impossible to ignore.

07/25/2026

Most mailers know that great direct mail requires three things: great copy, a great offer, and a great list. But there is so much more! Here are some additional success factors that make for impressive results. Are there any you might be overlooking?

• Right format
• Strong call to action (CTA)
• Consistent cross-channel branding
• Multiple channels for response
• Right timing
• Personalization

Talk to us before sending your next mailing campaign to make sure that greatness awaits!

07/22/2026

There's a line marketing walks every day. On one side, your communication says we know you and we care about you. Cross it, and it starts to feel like someone has been watching a little too closely.

Customers want relevance. They want to feel like the message was actually meant for them. What they don't want is to feel exposed, like their privacy got traded away for a slightly better email subject line.

Finding that balance takes more than data. It takes judgment.

Need help developing communications your customers and prospects actually want to hear? We have the expertise to help you find that line and stay on the right side of it.

07/20/2026

It's not print related but it was a seminal moment in history and an unforgettable thrill for those of us old enough to remember. Care to share your memory with us?

American astronaut Neil Armstrong speaks these words to more than a billion people listening at home: “That’s one sma...

07/16/2026

Everyone is using AI for marketing copy now, so the real question is not whether it works but how to use it to deliver the most value. In our latest blog post, we show how AI accelerates print production: generating solid variations in minutes, personalizing one concept for multiple audiences, and spinning up 20 headline angles to test. The companies winning with it are not treating it as a replacement for strategy, but as a production tool that handles the mechanical work.

https://www.paragonpress.net/about/paragon-direct-blog.html/article/2026/07/16/how-ai-turbocharges-your-print-marketing

07/15/2026

07/11/2026

In a mailbox full of standard postcards and plain envelopes, texture wins. Weight wins. Shine wins. If you want your printed piece to get noticed, opened, and remembered, embellishments aren't just nice to have. They're your competitive advantage.