HopeSpring Communications, LLC

06/05/2023

Some great advice for and from hospital leaders, based on the fabulous Ted Lasso. Be a goldfish!💦

Apple TV's Ted Lasso is more than a show about football in the U.K. It's actually a masterclass in leadership that hospital executives have embraced. In this article, 16 healtchare leaders share and comment on their favorite Ted Lasso lessons.

12/19/2022

What an awesome commercial by Montefiore Health System. Happy holidays!☃️

The holidays are magic. And, when the toy shop owner needs help, the village discovers that Caring Makes Magic, too. ...

11/11/2021

Interesting facts about clinical trials gathered from CentraState's impressive new medical director of the cancer center.

Four things you should know about cancer clinical trials.

11/28/2020

Always a pleasure to work with Dr. Matera, a physician leader in the battle against COVID-19. Here’s a Q&A on vaccines.

After months of rigorous clinical research studies coordinated by leading scientific experts, a COVID-19 vaccine is now in our near future.

08/19/2020

When you get a thank you letter from a hospital CEO...
This was an intense and moving project in which my role involved conducting and processing 37 COVID-19 leadership interviews, and I was proud to be a part of it.

02/21/2020

Both the human brain and advances in healthcare technology are fascinating.

Dagmar Turner wasn't just showing off when she played the violin during her brain surgery at King's College Hospital in London.

12/18/2019

One agency's take on the top 10 hospital commercials of 2019. Some good ones in here!

The 10 best hospital commercials of 2019 include a mix of strong storytelling, real patient stories and inspirational messaging to make an impact.

11/14/2019

Really interesting marketing/fundraising concept for a clothing company started by two blind brothers. Scroll down on the site to see the rationale via the video.

The softest shirts you'll ever feel. Try one for yourself. All profits donated to life-changing research to cure blindness.

05/30/2019

Happy to be included in this article offering great insight on interviewing subject matter experts.

Five freelance healthcare writers share how to get subject matter experts (SMEs) to give up the “good stuff” that makes great content.

02/28/2019

Sometimes you have to break the nonrules.

Random House’s copy chief confronts three persistent, unnecessary rules about good writing.

02/05/2018

Kudos to Tide on a great (and hilarious) marketing strategy last night!

Actor David K. Harbour starred in a number of ads for the detergent brand that mimicked other well-known Super Bowl commercials

03/19/2017

The power of the comma...

On the case of the Maine milk-truck drivers who, for want of a comma, won an appeal against their employer, Oakhurst Dairy.