McCracken

Name: McCracken
Address: Sidney, OH, 45302, US
Telephone: +19372030555

We specialize in communications that connect farmers and their partners.

08/28/2025

Considering whether to bring your digital marketing in-house? This process may feel daunting but you don’t have to do it alone.

Our latest blog post breaks down the real costs and commitments to consider before you take the leap. We cover everything from the expense of tools to the expertise needed across content creation, social media, website management and paid advertising.

We understand this decision is a big one and we want you to be successful. Whether you need help onboarding a new team, providing training or taking on specific aspects of your digital strategy, we are here to support you.

Read the full blog post to learn more. 👇

Thinking about taking your digital marketing in-house? From content creation to paid ads, we explore what you need to know before making the leap, and how McCracken can help you fill the gaps with expert support.

08/20/2025

See how we helped one of our client’s turn lead generation into sales success. 👇🏻

When The Owl's Nest entered the ag education space, they needed to drive awareness and generate sales. And with a tight budget, every dollar counted.

So, we got to work building and optimizing a series of Facebook and Google ad campaigns to test messaging, creative, audience segments, and keywords in real time.

As a result, we helped The Owl’s Nest achieve a 63% increase in total sales compared to the prior period!

In just 7 months, here’s what the metrics looked like:
- 223% increase in sales attributed to marketing
- 686% increase in website traffic
- 211% higher ROAS for Google Ads

Lead Generation —> Sales Success

👇 Read the full case study:

McCracken helped The Owl’s Nest, a new player in agricultural education, build a strong online presence and drive measurable sales growth through targeted Facebook and Google ad campaigns. By testing and refining messaging, creative, and audience targeting, the campaign delivered impressive result...

08/01/2025

Are you always chasing down updates on a project or clarifying who’s doing what and when?

Add in that every team member works differently, and building consistent processes can feel impossible.

But in our latest blog, we break down how to create a project workflow that works for your whole team’s unique work styles.

Read the blog ⤵

Want to get your team aligned on projects? This guide breaks down how to build a clear, effective workflow management system that works with your team’s unique work styles. Learn how to streamline tools, set expectations, and create a process everyone can follow.

07/17/2025

🙅‍♀️Busy doesn’t always mean efficient.

When teams are “getting by” on “good enough,” it’s easy to put off fixing internal processes… until things break down.

Our latest blog gets into why investing in project workflow management NOW pays off later.

Inside:
- Why the “if it ain’t broke, don’t fix it” mentality is a trap
- What you’re losing by winging it
- The ROI of building structured systems

Read the full post. 👇

Is your team “getting by” with makeshift systems? Investing in project workflow management helps ag marketers save time, reduce stress, and create efficiencies for streamlined growth. Learn how structured systems pay off in the long term, and why McCracken is a great partner to help you get ther...

07/11/2025

When PTx Trimble needed to boost awareness and generate qualified leads for their sales team, they turned to McCracken.

Through a series of strategic paid media campaigns, we helped their team build visibility for new products and seasonal promotions.

In just 8 months:
📣1.8M+ impressions
💬208K+ engagements
📈5 campaigns built to make an impact

This is what happens when ag expertise meets strategic media planning.

👇Read the full case study:

To boost lead generation and awareness, McCracken partnered with PTx Trimble to execute five digital media campaigns in just eight months. Through a blend of strategic targeting, media partnerships, and paid social, the campaigns delivered over 1.8 million impressions and 208,000+ engagements, feedi...

06/26/2025

Trust isn’t given. It’s earned.

In our latest blog, we break down why building trust with farmers is a true differentiator in ag and strategies for how you can start earning it.

Read the full post.👇

Building farmer trust in brands takes more than flashy campaigns. Marketing to farmers requires proof, partnerships, and a long-term approach to growth. Learn strategies ag marketers can use to earn loyalty and grow relationships.

06/23/2025

We recently had the privilege of leading a workflow workshop for communicators from various state wheat commissions. The positive feedback we received from that session inspired us to share the results.

Designed for small teams juggling a lot with limited resources, we showed them how to tackle their communications projects with practical tools, templates, and systems that work for their personal work styles.

Want to see how it all came together?

Read the full case study:👇

McCracken delivered a hands-on workshop tailored for communications professionals representing state wheat commissions. Designed for internal teams, the session provided practical strategies for setting up efficient workflows, selecting the right tools, and planning content aligned with organization...

06/12/2025

You’re offering programs. You’re sending updates. You’re providing resources. But younger farmers just aren’t joining your agriculture association like the generation before them.

So what gives?

We break it all down in our latest blog post.👇

Membership is down across many agriculture associations. But the issue might not be awareness. It’s connection. Learn how to re-engage with the next generation of farmers.

05/28/2025

Hosting a family dinner without a plan? Chaos. Launching a marketing campaign without a workflow? Same messy story.

Missed deadlines. Duplicated work. Last-minute scrambling. Because there’s no system to guide the work.

That’s where Workflows come in.
✅ Clear tasks
✅ Defined deadlines
✅ No more “Who’s doing what and when?”

A solid workflow matters.

Want to bring more clarity and less stress to your next project?

Read the latest blog and grab our free social media content planning template. ⬇️

Discover what project workflow management is and why it’s important for in-house marketing teams. Learn how organized processes improve clarity, collaboration, and results. Plus, get our free social media content template.

05/01/2025

Don’t wait to market your agribusiness until you feel like you “have time.” 🙅‍♀️It’s costing you more than you think.

Between busy seasons, lean teams, tight budgets, and big expectations, marketing often gets pushed to the back burner. We get it.

But here’s the deal: Pushing it off until things slow down is a losing strategy.

Marketing isn’t a hydrant you can just turn on when you need leads. It’s a flywheel that needs consistent effort, even when your head is down in a grind period.

Your marketing should always be:

✅ Building awareness
✅ Supporting sales
✅ Staying top-of-mind

And the best part? You don’t need a huge marketing campaign to make an impact.

Read our latest blog to find out how basic, foundational marketing tactics can start to drive ROI.

A proactive agriculture marketing strategy is essential for helping your agribusinesses grow, stay visible, and keep sales strong. Learn why investing in a consistent marketing strategy pays off.

04/09/2025

You attended an ag trade show–now what? 🤔

The booth is packed up and the swag is gone, but the real work comes from what you do AFTER the event. Are you following up with the new connections you made?

With simple check-ins and a little reflection, you can turn trade show conversations into lasting business opportunities.

Here’s how to turn those leads into long-term wins. ⬇️

Attending an agriculture trade show is just the beginning. Maximize your investment by learning the best strategies for turning trade show connections into lasting business opportunities.

03/24/2025

If you’re a commodity organization, justifying membership dollars is critical. But if members don’t see the ROI, their support could easily waver, especially in this season of tightening budgets.

Now’s the time to refine your messaging by:
✔️Communicating your unique value
✔️Showing how you save members time and money
✔️Making participation easy
✔️Equiping members with ways to advocate for your organization

Read the full blog for actionable ways to communicate your value and impact.👇

Learn how to effectively communicate your commodity organization’s value. From defining your unique value to making engagement effortless, there are four agricultural marketing strategies you should know about to ensure your organization remains indispensable.

Address

Sidney, OH
45302

Telephone

+19372030555

Website

https://www.wearemccracken.com/

Alerts

Be the first to know and let us send you an email when McCracken posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to McCracken:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Sidney?