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RoundPeg RoundPeg is the marketing consultancy that works with B Corps and other for-benefit businesses to am Have something else in mind?

RoundPeg is a marketing firm that works with B Corps and other for-benefit businesses to increase profits and amplify social impact by rethinking the customer relationship for good. We help impact brands activate their Purpose to engage customers, increase retention and build loyal communities of influence. If you’re using business as a force for good, check out the Pegable Blog (bit.ly/RP-blog) for ideas, advice and resources on activating your company’s Purpose. Contact us (bit.ly/Hello-There) and tell us what you’re thinking.

Is ESG ratings the latest greenwashing tool used by companies with a "profit-first" mindset? For far too long, CEOs have...
10/12/2026

Is ESG ratings the latest greenwashing tool used by companies with a "profit-first" mindset? For far too long, CEOs have followed a "growth at all costs" mindset to maximize shareholder value. Do you think this is about to change?

With environmental devastation and social injustices pushing the planet to the breaking point, a stronger environmental, social, and governance (ESG) ratings system is needed to ensure investors get the positive impact they're paying for.

Does your organization publish an annual  ? Read this to learn the top tricks to make it more effective.
10/09/2026

Does your organization publish an annual ? Read this to learn the top tricks to make it more effective.

RoundPeg recently conducted a survey with our partners at Oliver Russell of over 250 organizations made up of B Corps, Public Benefit Corporations, and mission-driven organizations. We did it because we were looking to see how many of them produce impact reports, and what they need help with. I took...

THIS: "Purpose is something you believe, not something you make up one day as a marketing strategy." This article has te...
10/07/2026

THIS: "Purpose is something you believe, not something you make up one day as a marketing strategy." This article has terrific examples of companies that are ruining purpose... and those that had purpose baked in centuries before it was cool.

With the world’s top companies staring nobly into the middle distance, it seemed to be the dawn of something magnificent: capitalism with a soul. LOL, just kidding.

Best advice ever: Work with your board, staff, and other trusted stakeholders to identify the social impact issues you'r...
10/05/2026

Best advice ever: Work with your board, staff, and other trusted stakeholders to identify the social impact issues you're uniquely able to advance. This applies not just to nonprofits. Really! Get all the tips here: https://roundp.co/3l572mC
Not sure how to apply this advice to your organization, check out this workbook we created just for this scenario. https://roundp.co/3miXUdm

There is a lot of talk about wokewashing. Curious to know more? Here's an introduction with enough examples to make you ...
10/02/2026

There is a lot of talk about wokewashing. Curious to know more? Here's an introduction with enough examples to make you cringe. Great read from

Quartz is a guide to the new global economy for people who are excited by change. We cover business, finance, economics, technology, lifestyle, and leadership.

We are entering the Age of Cynism. Not surprising, given that although American companies have pledged $50 billion on ra...
09/30/2026

We are entering the Age of Cynism. Not surprising, given that although American companies have pledged $50 billion on racial equity since last summer, only $250 million has actually been spent. A new report from Havas delivers the details. A round-up of key stats is here.

Companies had a chance to change consumer opinion last year. They didn’t.

Let's talk about being   not only in July. Yes, you can try for   not just at home but in your business as well.https://...
09/28/2026

Let's talk about being not only in July. Yes, you can try for not just at home but in your business as well.
https://roundp.co/3kFuBT1

Impact reporting software that public benefit corporations, B Corps & mission-driven small businesses use to measure social impact & create impact reports.

Overwhelmed much? 😐  Discovering or refining your company's social impact Purpose is rewarding - but challenging! You DO...
09/25/2026

Overwhelmed much? 😐 Discovering or refining your company's social impact Purpose is rewarding - but challenging! You DON'T have to go it alone. Schedule your free 30 minute consult today to get the support you need: http://roundp.co/free-purpose-consult

We all dream about great partnerships in our personal lives. How about in business? Sometimes, with a little luck, love ...
09/23/2026

We all dream about great partnerships in our personal lives. How about in business? Sometimes, with a little luck, love finds us there as well. We're so tremendously grateful for our business partners who share our purpose. Oliver Russell and Unity Web Solutions
https://roundp.co/3wprVzm

Great interview with the Chief Benefit Officer of , the first Benefit Corporation to go public. Learn what this higher e...
09/21/2026

Great interview with the Chief Benefit Officer of , the first Benefit Corporation to go public. Learn what this higher education is planning for the future:

For-profit higher-education is a controversial business, but we may have an example in Laureate Education of how to deliver good educational outcomes to low-income, first-generation college students around the world. I asked their SVP Esther Benjamin how Laureate is proving it's "here for good."

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8121 Georgia Avenue, Ste 300
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20910

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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