MWE-Media

MWE-Media A social media marketing agency that drives customer acquisition through paid Facebook/IG ads for e-commerce stores. Run by millennials for everyone.

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04/05/2023

Sunlight increases happiness by 619%

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08/09/2022

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07/12/2022

Old marketing: how can I sell you something.

New marketing: how can I help solve your problem.

07/08/2022

**Facebook Ads**

Facebook is the most powerful advertising platform on the planet. It includes Instagram. They are known to restrict advertising accounts extremely easily so it is essential that you study the FB policy thoroughly.

Two main reasons that people get permanently banned:

1) Creating Anon Accounts. Your Facebook profile has to be LEGIT. You must use your real name, photo, age, date of birth and location. You need to be over 18 in order to run ads.

If you create a Facebook account with false information or have multiple accounts and they catch you, they will permanently ban you.

2) Circumventing systems by creating new profiles/ad accounts and business managers after being banned. If you do this, Facebook will blacklist your IP address, device and browser fingerprint. You'll never be able to advertise on their platform again.

If your account gets restricted, request a review through 'Account Quality' and wait patiently.

07/08/2022

Quick Trick To Save On Cash:

Make sure you use (day parting) on your ads in the week, or your gonna be wasting money during the times everyone is working!! 💸

07/08/2022

Scaling for Beginners

- There are two ways to scale your advertising: Increase the budget on existing ad-sets or duplicate ad-sets with a higher budget. Both work depending on the ad account.

- To increase budget on an ad-set, you can raise the budget by up to 50% on any given day. Leave it for a few days to optimise.

- To duplicate the ad-set, duplicate it at double the old ad-set budget. Leave the existing ad-set running. Leave it for a few days to optimise. This method is preferred.

07/08/2022

3 Keys for high performing ads🔐

1. They have to stop scrolling - this depends on the creatives

2. They have to click - build curiosity

3. They shouldn’t look like an ad - look like a post from a friend

07/08/2022

**How to analyse FB ad results?**

Once your ads are running, it’s extremely important that you sit back and wait for data to come in. Do not sit there refreshing your stats all day.

As a general rule, you need to wait 3-4 days before analysing your results and making your next moves. The FB algorithm takes time to learn who your customers are. Your performance should improve over time.

The key metrics you need to analyse are:

1. Link CTR - Ideally over 1%
2. Cost Per Link Click - Ideally under $1.
3. Cost Per Purchase - Ideally profitable/break even.

Revenue - Cost Of Goods/Shipping = Profit Margin.
e.g $30 revenue - $10 product/shipping = $20 profit margin.

The only metric that really matters is your Cost Per Purchase. However, the Link CTR and Link CPC precedes this and helps you understand it better.

07/08/2022

Facebook Ad is just a tool.

That works based on the data you feed it.

Do the groundwork first, to make your data right and on point.

This is how you make Facebook Ads or any other ads work for you:

Don't run Facebook Ads until you nail down these 5 things:

#1 Your target audience.

#2 Your messaging and offers.

#3 Your funnel.

#4 An adequate budget.

#5 Organic growth.

07/05/2022

3 Reasons To Advertise On Facebook

Extra #4 App Installs
You can advertise your app on Facebook and Instagram and generate more downloads for it

07/05/2022

3 Reasons To Advertise On Facebook

#3 Distribute Content
Facebook and Instagram are also the ideal places to distribute the content you create and maximize your reach

07/05/2022

3 Reasons To Advertise On Facebook

#2 Generate Leads
You can use Facebook adverts to collect names, emails, phone numbers and more directly from your target customers

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Silver Spring, MD
20906

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