Conceptual Geniuses

10/12/2017

The importance of color theory and its lasting impact on a brand, from Creative Bloq.

Successfully 'owning' a colour is a big deal. Here's how a succession of top brands have staked their claim.

10/06/2017

Of course none of us have used AIM in over a decade, but we're still said to see it go.

Though the chat service was superseded in recent years, it was remembered fondly by some users as the scene of many adolescent and young-adult memories.

09/27/2017

Have you missed us?! Our clients have kept us super busy lately and we've been trying to enjoy the last bit of this weather!

08/09/2017

This is so brilliant, from a branding perspective, and hilarious for Delta to do this.

08/07/2017

It's Monday, but we are throwing it back like it's Thursday. Reminiscing about the time the team went to Philly.

We spent the day on a team retreat in Philadelphia. Got a little creative R&R as well as inspiration while there.

08/07/2017

A little for you!

I think it was in the time of spring 2012, when I came across David Shiyang Liu's lovely piece of work about Ira Glass. It was the most inspiring and motivating…

07/31/2017

A little encouragement this Monday morning!

07/24/2017

This neighborhood has HAD IT with Comic Sans! Happy Monday!

07/20/2017

Wow, has it been 60 years!?

06/06/2017

Ever been lost in the NYC Subway and confused about which way to go? Well, imagine how it used to be back in the day. Signs didn’t help you find your way and it was one big confusing mess. But in 1970, the Standards Manual changed everything. The iconic visual identity of the NYC subway that you see today derived from this design bible. https://vimeo.com/105983783

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book. Thank you to all our…

05/31/2017

It seems audiences have stopped engaging with advertising. What should you do? How do you appeal to them?

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.

05/22/2017

There are times when a friend request may seem like too much of a coincidence. But with Facebook, we known none of these connections are coincidences, of course. So how does it happen?

It may seem like Mark Zuckerburg is personally tracking your every move — but there's another explanation for those creepy friend requests you're getting