I.deas Abound Brandwriting

03/20/2022

Jay Kyle was the leader of our small group at church. He was truly the kindest, humblest and most encouraging man I will probably ever know. When he worked briefly in a temporary role at the chirch we both attend, he would regularly check in to see how I was doing after I lost my dad, then he would pray with me. When Mike and o had a big family matter we were wrestling with, Jay and his wife met us at a coffee shop downtown to talk us through it- then he encouraged me and affirmed me. When I heard he was sick, I pleaded with God to give us more time with Jay, because this world is so much better of a place with him in it. But now, Heaven is much sweeter because Jay has joined the heavenly chorus. I will miss you Jay.

In 1977 our little church called down to our Presbyterian Church in America’s Mission to the World agency and said, “We need more missionaries to support!” They told us about Jay and Maureen Kyle…

05/17/2018

Would you follow a brand that follows no one? Interesting discussion.

There are a lot of big brands out there with millions of followers who follow zero accounts. This got our team thinking...what happens to the Instagram engagement rate of a brand who follows no one?

01/17/2017

New on our blog: the first of two posts about how to make your business communication more successful.

Use this free, handy tool to define scope for communication projects and help make your business communication successful.

12/14/2016

Remember how your mama always said, "If something's worth doing, it's worth doing right"? Check out these well known business who are doing social media right and become more social media saavy.

Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from.

10/25/2016

When’s the right time to mix up your marketing and bring current events into your talk track? Brands — whether they are taking a stand or being pulled into a conversation — need to judge the appropriateness of every opportunity for themselves.

Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.

09/08/2016

"Instead of building customer relationships based on the heart, we do clever things in ads that are quickly forgotten."

Brands need to create a human connection with consumers, write Saul C**t and Bob Knorpp.

08/15/2016

"What if all the 'precision targeting' we do is mostly unnecessary complexity masquerading as knowledge?" Something for marketers to ponder.

08/11/2016

It boils down to this: put the millennials in the driver's seat.

How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust.

08/01/2016

Not surprising, perhaps, that Facebook dominates when it comes to content sharing...but look at how big their piece of the content pie is!

If you work in media, you know a lot can change in two years. Just ask Upworthy.

07/13/2016

Another great accolade for our fair city of -- one of Southern Living's South's Best College Towns.

Close to both the Appalachian Mountains and the Atlantic Ocean, Greenville is a paradise for college students who can’t decide between the mountains and the beach.

06/21/2016

The relationship between marketers and consumers is evolving. Is your content keeping up?

“The number of pieces you're producing doesn't matter. It's what's coming back from the audience that counts."