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Digital Position

Name: Digital Position
Address: 48 Highwood, Simsbury, CT, 06070, US
Telephone: +19802772560
Price range: $$

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United States
Simsbury, CT
Digital Position

We're looking to partner with ambitious brands looking to try new, out of the box ideas to aggressively grow their business.

"How you do one thing is how you do everything." Tweet Us
► https://twitter.com/DigitalPPC

Link With Us
►https://www.linkedin.com/company/digital-position

A client recently approached us in a panic. Their agency was threatening to not upload their Black Friday ads unless they signed a new 6 month contract. Their business was on the brink of collapse, suffering huge declines YoY. Digital Positio

n jumped in, and on Thanksgiving day uploaded them without having any agreement in place yet. In 3 months, their business had experienced a complete turnaround and was up over 100% YoY. THAT is who we are and why the average client sticks with us for 3.5 years. Our uniqueness isn't just in our metrics, technology, or process - we have the best of those things, but what makes us unique is our people. We're the type of people who will not let you down, whatever it takes.

01/17/2025

🚀 The Perfect Sales Engine: Click to Conversion

It all starts with the right traffic. SEO and PPC bring the audience to your door.

Then, it’s all about optimization. CRO ensures your site turns visits into action.

Finally, we focus on conversions, transforming those leads into loyal customers.

When all three work together, you don’t just drive clicks—you drive real, measurable results.

Ready to build your ultimate sales engine? Let’s make it happen.

01/10/2025

Basic ROAS metrics, keywords, and vanity metrics need to die forever.

You win now by focusing on your contribution margin, nCAC, and leaning into the power of AI.

You scale an ecomm brand by understanding the human behind the device and creating great digital ads that resonate with them.

Let us be the aspirin to your headache and simplify the marketing madness for you.

Schedule a call with our team today.

01/04/2025

While other agencies rely on cookie-cutter strategies, we craft custom plans tailored to each client.

Why? Because no two brands are the same.

✅ Customized strategies

✅ Proven results

✅ No long-term contracts—we earn our keep every month.

Ready to see what a personalized approach can do for your business? Let’s talk.

12/26/2024

🎯 Stop A/B Testing Like This 🤦‍♂️

Marketers: “We’re running an A/B test!”

Also marketers: Tests two ads where the only difference is the shade of blue in the CTA button.

What are you really learning? Nothing. Testing two versions of the same creative isn’t an A/B test—it’s a waste of time (and budget).

💡 The right way to test creative assets:

1️⃣ Test big, meaningful differences (headlines, visuals, hooks, formats).

2️⃣ Make sure you have enough data to see a clear winner.

3️⃣ Use the insights to refine your strategy—not to split hairs over tiny tweaks.

The goal isn’t to “test for the sake of testing.” It’s to understand what truly moves the needle.

So next time you’re tempted to A/B test two nearly identical creatives, ask yourself: Is this test really worth running?

💬 What’s the most ridiculous A/B test you’ve seen? Let’s hear it in the comments!

10/23/2024

Having trouble recovering from Google’s Helpful Content Update (HCU)? Many sites are seeing drops, but there are clear ways to improve your chances of bouncing back.

Here are five steps to focus on:

1. Regularly audit content to ensure it’s genuinely helpful and answers user needs.

2. Be transparent and upfront with your audience about your processes and updates.

3. Improve site structure and fix technical issues like broken links or slow load times.

4. Focus on user intent and make sure your content meets their expectations.

5. Regularly review performance in Google Search Console.

Consistency and quality improvements will help you stay resilient through future updates.

10/22/2024

Google just introduced AI-powered video tools for product listings, making it easy to create dynamic videos from your product images! 🎥💡 Add custom text, audio, and visuals to showcase your products on Google Ads, YouTube, and more—without big production costs.

💡 Stand Out from Competitors: Engaging product videos help you capture more attention, especially during the holiday rush. Showcase your products in a way static images can’t and drive more conversions.

10/21/2024

Worried about what Google’s antitrust ruling means for SEO? The verdict may force Google to change how it handles search dominance, exclusive deals, and its use of data. This could open doors for competitors like Bing and DuckDuckGo, or even prompt Apple to enter the search engine market.

Here’s how you can prepare:

Keep an eye on new search engines that may emerge, like a potential Apple search engine.
Stay adaptable as search algorithms may shift due to data-sharing rules.
Focus on maintaining high-quality content to compete across multiple platforms.
What are you doing to stay ahead and diversity your business in search results?

10/15/2024

Is your search experience feeling cluttered? Google is rolling out AI-organized search results and new AI Overview links that help clean up and diversify your search experience. These features bring more relevant content like articles, videos, and forums, all in one place, with improved links and citations.

To get the most out of this update:

Use the new AI Overviews to explore multiple perspectives easily.
Take advantage of AI-organized search to discover more varied content formats.
Expect higher visibility for your site if it offers diverse, quality content.
Keep an eye on these features as they expand!

10/14/2024

Is Google becoming more like Amazon? Google is facing pressure to evolve into a shopping engine as 50% of product searches now start on Amazon. Google’s search results are shifting toward an e-commerce focus, with more emphasis on product listings, reviews, and purchase links—similar to Amazon’s experience.

Here’s how you can adjust:

Optimize for product search terms and rich snippets.
Focus on creating detailed reviews and comparison content.
Check your product pages are optimized for both SEO and conversions.
Embrace the change, and take proactive steps now to maintain your visibility in Google’s increasingly product-focused results.

10/10/2024

YouTube just launched “pause ads,” a new format that shows ads when users pause a video. Instead of interrupting content, these ads pop up on the side during idle screen time, offering a more subtle, non-disruptive way to reach your audience.

💡 Why It Matters:

Higher visibility without disrupting the viewer’s experience.
Perfect for brand awareness, offering prolonged exposure while the video is paused.
Adds flexibility to your YouTube ad strategy alongside pre-roll and mid-roll ads.

10/08/2024

Impression share reporting is finally rolling out to Performance Max campaigns, but right now, it’s only showing for Search ads—even though Google mentioned Shopping ads would be included.

This new feature is a game-changer for evaluating diminishing returns. If your Search impression share is high, you’ll know if more budget is worth it. If it’s low but you’re getting great results, there’s room to scale! Hopefully, we’ll see Shopping ads added to these reports soon.

10/04/2024

Campaign-level negative keywords are finally coming to Performance Max!

This much-needed update gives advertisers more control by allowing them to exclude irrelevant search terms directly from their campaigns. No more tedious Google Ads Support forms!

With this feature, you can:

🔑 Block underperforming or irrelevant search terms

💰 Improve ad performance and save on wasted spend

⚡️ Streamline your campaigns with ease

Rolling out in beta Q4 2024, with a full release coming later down the line. Stay tuned!

Address

48 Highwood
Simsbury, CT
06070

Opening Hours

Monday	8am - 4pm
Tuesday	8am - 4pm
Wednesday	8am - 4pm
Thursday	8am - 4pm
Friday	8am - 4pm

Telephone

+19802772560

Website

https://www.digitalposition.com/

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