Chatterkick

05/18/2026

You've been trained to think 10,000 followers = 10,000 people seeing your content. But on platforms like Meta and TikTok, only about 5% of your audience sees your organic content.

So follower count is mostly a vanity metric.

Except on LinkedIn.

In the B2B space, the "who" matters more than the "how many."

Listen in as our Customer Success Manager, Olivia Myers, breaks down why reach + relevance > follower count.

05/15/2026

"Ugh, another spam comment." 🙄 We’ve all been there.

There's been a massive jump in bot comments recently, and they're starting to sound A LOT more like real people.

So, how do you protect your engagement and your community?

Mariah Black-Overholt shares her tips for dealing with social media spam.

05/13/2026

"We are ready to scale, but...(fill in the blank.)"

We've noticed a pattern in the same 4 roadblocks lately. Different industries. Same stuck feeling.

Swipe through to see the top dilemmas we're hearing across businesses trying to scale.

And if you're seeing yourself in this 👀, let's talk: https://bit.ly/4cUu8rc

05/11/2026

If your ads aren't converting, your content is random, or your brand voice is inconsistent across multiple locations, it’s time for a checkup.

Swipe through to diagnose what's actually going on with your marketing and discover the treatment plan you need to fix it.

04/27/2026

Sure, AI can churn out words, images, and even video scripts, but does it feel human?

Your audience can spot robotic brand messaging from a mile away, and they don't want it. What they do want is real interactions, stories, and value. It's about being intentional and connecting with your audience.

If you need help finding that balance, we're here for that: https://bit.ly/42buSSy

04/15/2026

It's tempting to use generative tools to mass-produce your ad creative and fill your content calendar. But there is a massive difference between scaling your output and actually driving performance.

Our Ad Strategist, Austin, breaks down exactly why the highest-converting campaigns right now share one major thing in common: human-focused content.

04/06/2026

While everyone’s busy adding another AI tool to their stack, many are ignoring the best data they already have.

The comments.

That’s where your audience is asking questions, reacting in real time, and telling you exactly what they care about in their own words.

Those same questions are what AEO pulls from. The way people phrase things in your comments is the same language showing up in search and AI-generated answers.

That’s your content.

So before you go build another workflow to “understand your audience”, take a moment to read what they're already telling you.

03/31/2026

03/30/2026

Sometimes we're: 🤦‍♀️, 👨‍💻 , and 📊 . Sometimes we're 💻 and 🫠 but, but we always get the job done!

Drop your job emojis in the comments. 🏆

03/27/2026

If you want to win in this era of AI search inside social, do this:

1. Answer FAQs Like a Real Person

What are your customers already asking?
Write that.
Film that.
Post that.

But don’t sound like ChatGPT. Sound like you.

2. Keep Keywords, Just Don’t Make It Weird

Yes, keywords still matter. You should absolutely know what your audience is searching for, but weave them in naturally.

Like seasoning. Not like dumping the whole salt shaker.

3. Let Tone and Voice Do the Heavy Lifting

Agentic tools are getting smarter. They can summarize, draft, and optimize, but they cannot be you.

And that’s the point.

Your voice and nuance are what set you apart in search.

03/25/2026