Sioux Falls SEO and Internet Marketing

06/30/2022

If your website is a retail space that sells actual products, then it is a good idea to create a Google Merchant Center account.
Google has made the Merchant Center more accessible and open for most.
This allows you to post all your products, either paid listings or FREE LISTINGS, on various Google platforms including:
Google Shopping
YouTube
Google Search
Google Images
Google Lens
Don't miss out on taking advantage of this opportunity to be listed all over Google.

https://www.google.com/retail/solutions/merchant-center/

Help customers find your products for free with Google Merchant Center solutions. Promote your products across Search, Shopping, YouTube and the web.

10/22/2021

Title Tag Length -
Gary Illyes, a Google Webmaster Trends Analyst, has stated that there is no limit to title tag lengths with Google.
Finally, this old and speculative notion can be put to rest.
All along, the SEO industry has incorrectly recommended using no more than 70 characters in a title tag.
This recommendation came about because 70 characters in the title is basically all Google will show in its SERPS (Search Engine Results Page).
In other words, if one uses more than 70 characters (actually, it's all about pixels - but that's another discussion) in a title tag, then whatever comes after 70 will not be shown in Google.
True enough, but that's not the point.
As an SEO, I can tell you from experience that Google will utilize characters beyond 70 when it tabulates the ranking of a page.
In other words, the characters after 70 do matter!
I've seen this proven time and again, and I use more than 70 in my titles frequently.
However, that doesn't mean you should start using unwieldy and over-long title tags.
Don't go crazy. Google recommends being both descriptive and concise, and use the least amount of characters to describe a webpage.
The closer a word is to the front of the tag, the more weight it has. But using words after 70 still counts.
So, use more than 70 characters if you need to, in order to help with ranking for that extra keyword or keyword phrase. It will help with ranking, even though it doesn't show in the Google title in the SERPS.

https://bit.ly/3E9soXQ

05/08/2021

Core Web Vitals - Google Ranking Factor

Google is using Core Web Vitals to determine how well a webpage performs, and the effect on people that visit the page in regards to page loading speed and other data. If you have a website, you should be utilizing the Core Web Vitals report to enhance and improve your pages. Google will reward you with better rankings.

https://support.google.com/webmasters/answer/9205520?hl=en

Fix poor user experiences on your siteThe Core Web Vitals report shows how your pages perform, based on real world usage data (sometimes called field data). You can read more about this init

12/29/2020

Big Google Update Expected in May 2021 -
A new update from the Google search engine is expected this spring/summer. Presently named 'Google Page Experience', this update will focus on bringing better rankings to websites that enhance the user experience. Google will be looking for signals that show intrusive interstitials, how fast a webpage loads, if a page is https instead of http, and if it is mobile friendly.

02/21/2020

Google My Business Description has no Impact on Rankings -
A lot of testing has been done by many in the SEO community, and it seems that the description that is used for the Google My Business listing has no effect on ranking locally in Google. This is in reference to the description that the owner writes for their Google My Business listing.

https://searchengineland.com/no-the-google-my-business-description-does-not-impact-ranking-329176

marketing

After a lot of testing by many since the help center update, we can safely say the description has no impact in the 3-pack.