05/06/2021
Is your website helping or hurting you?
A website is not a "set it and forget it" part of your success equation. Not only that, what worked even a couple of years ago for bringing in new customers will not work nearly as well today.
Successful marketing on the internet is a constantly moving target. New technologies and methods emerge that render the old ways obsolete in the blink of an eye and the big marketing channels (Facebook, Google, Instagram) make changes regularly that if not properly addressed can kill the performance of you website and marketing. That's just the reality of it.
Long gone are the days of a website that is basically an online brochure being able to bring in new customers at a respectable level.
The new breed of website that is uber-successful in driving business is a much different animal. with the following characteristics...
1. It is NOT all about you or your business, it is about the customer. What is his pain / problem? What is your solution? Has your solution worked for others like him? Can he trust you? This is what he wants to know. He doesn't care one wit about a business trumpeting "me me me."
2. Education: an effective marketing website educates the prospect / customer. This is front and center for Google's algorithm. Your site MUST educate or it will not rank well. Use your blog to do this is use it regularly, every week at minimum.
3. Social proof: Testimonials are a MUST and they need to be front and center - video is best if you can get it but written will also work. Have at least 3 on your site and the best one at the top of the homepage.
4. Offer something awesome and extremely high value for free that the prospect can get in exchange for their email address - something that helps him immediately! Some things that work well - a free report, a free guide, a free video tutorial, etc. Don't hold back, give them the best you've got. It may seem counter-intuitive but the psychology behind it is simple..."If their free stuff is this good, the paid stuff must be awesome!"
5. Simplify. The goal of a great website is singular in purpose - get the prospect into your world so that you can engage with them. Too much content up front and center and no apparent call to action (Download this free guide...) will not serve your mission of getting new customers - it just won't.
Implement these strategies into your site and watch the needle start to move.
