First & First Consulting

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First & First Consulting is a boutique research and analytics firm focused on combining innovative methodologies and best-in-class technology to deliver meaningful, data-driven insights and stand-out strategies for world class brands and agencies.

People gatekept their Spotify Wrapped this year, but not only because they were afraid of posting Drake as their #1 art...
12/02/2022

People gatekept their Spotify Wrapped this year, but not only because they were afraid of posting Drake as their #1 artist for the 5th year in a row.

People say that it's the thought that counts, but tbh we all know that's kind of a lie. If you’re struggling to think of...
12/01/2022

People say that it's the thought that counts, but tbh we all know that's kind of a lie. If you’re struggling to think of gifts this year, don’t stress, we've done the work for you because ya know... we’ve got data.
Head to the link in our bio to shop the guide!

As we're about to close for a few days around Thanksgiving, we thought we couldn't leave you without insights. So, here'...
11/22/2022

As we're about to close for a few days around Thanksgiving, we thought we couldn't leave you without insights. So, here's a few things we've observed lately to keep you informed while we're away...

The conversation around TikTok being the new Google has sparked a new era of search-based social media. Within Elon's Tw...
11/21/2022

The conversation around TikTok being the new Google has sparked a new era of search-based social media. Within Elon's Twitter takeover, he has talked a lot about wanting to focus on improving Twitter's search functions. Simultaneously, people are encouraging Reddit to focus on improving their search function, as users see Reddit as being the best source of information when looking for authentic, honest, and timely answers.

The people who do the NYT crossword puzzle without cheating deserve a medal. Especially those who knew the definition fo...
11/09/2022

The people who do the NYT crossword puzzle without cheating deserve a medal. Especially those who knew the definition for 20A. Lickspittle on October 15th 😅. Honestly, even those who Google helped to cheat deserve a medal considering that the puzzle can be so niche.

When it comes to altering clocks for daylight savings time, people are more likely to be searching for the wrong answer ...
11/07/2022

When it comes to altering clocks for daylight savings time, people are more likely to be searching for the wrong answer in the fall than they are in the spring. While we can't blame them, you would think the extra hour of sleep gives them an extra boost of brain power. But hey, we'll never have to question it again.

Nobody asked but we use custom Doctor (our office dog) emojis in our internal Slack messages 🫡
11/01/2022

Nobody asked but we use custom Doctor (our office dog) emojis in our internal Slack messages 🫡

This makes sense as to why we saw a lot of Pam & Tommy, Maverick, Barbie, and Stranger Things costumes this Halloweekend...
10/31/2022

This makes sense as to why we saw a lot of Pam & Tommy, Maverick, Barbie, and Stranger Things costumes this Halloweekend (like we previously predicted earlier this month👀). This year there was also a resurgence of popular early 2000's characters from movies like High School Musical, and The Princess Diaries, which mimics current fashion trends right now.

With the end of October bringing the release of branded advent calendars, here are the ways we are expecting to see cons...
10/27/2022

With the end of October bringing the release of branded advent calendars, here are the ways we are expecting to see consumer pushback:
a. They are frequently very unsustainable with high amounts of product waste and packaging.
b. They are oversaturated, flooding peoples feeds like celebrity beauty brands.
c. They are filled with left over products that didn't sell well throughout the year.
d. They are straying too far from their religious ties.
e. They are frequently overpriced and aren't taking consumer critique on board from previous years around this.

In true TikTok fashion, hyper compartmentalization has been picking up more traction as new aesthetics are born hourly (...
10/25/2022

In true TikTok fashion, hyper compartmentalization has been picking up more traction as new aesthetics are born hourly (that might be an exaggeration but you get the point). Recently, people have been pushing back as they realize that the extreme subgrouping of personas can hinder individual progress and self exploration. Additionally, they call out how people start to subconsciously mold into characters within the aesthetic as they take on this new label. While this pushback is to many aesthetics, "warm girl" has been the catalyst.

The glitter conspiracy that recently blew up (again) has been all consuming over at the First & First office. Some of us...
10/20/2022

The glitter conspiracy that recently blew up (again) has been all consuming over at the First & First office. Some of us have accepted that we’ll never know, while others still have hope. But enough about us, here’s who Twitter thinks the mystery glitter buyer is✨.

This is bound to ruffle some feathers, but it was very important that we got to the bottom of this. If your favorite Hal...
10/19/2022

This is bound to ruffle some feathers, but it was very important that we got to the bottom of this. If your favorite Halloween candy is Reese's, congrats on being boring. And if you said candy corn, we just don't believe you.

Address

3 Sterlington Avenue
Sloatsburg, NY
10974

Telephone

+1 212-672-0503

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