J&R Marketing

09/09/2026

Rhode Islanders can spot a Del’s cup from a mile away. 🍋

Same colors. Same logo. Same feeling every summer. That’s the power of consistent branding.

You don’t always need to reinvent a brand to make it memorable. Sometimes the strongest thing a business can do is stay recognizable over time.

Simple. Familiar. Impossible to miss. 🧊

09/03/2026

Captured the end of summer with Rob Levine at their annual Family Fun Fest ✏️🎒☀️

Rob Levine gave out 2,000 backpacks filled with school supplies to help children start off the school year with everything they need!

We hope everyone has a safe and successful school year! 🏫

What’s Going On In Rhode Island
Rhode Island Monthly

09/01/2026

Kinda chic to not have five different vendors in five different email threads. 💻

Strategy, digital, design, content, web and print all under one roof? We’re into it. ✔

08/31/2026

If you make video content, or you work with anyone who does, YouTube just changed the rules on how creators get paid.

The catch is that most of the coverage got the numbers wrong. There are two different thresholds doing two different jobs, and mixing them up is the difference between "this affects me" and "this has nothing to do with me."

Joe wrote up what actually changed, plus the part nobody wants to say out loud about what that Shorts money is really worth.

YouTube changed how creators get paid in 2027. Most coverage mixed up the numbers. Here's what actually changed and what it's worth in real dollars.

08/26/2026

Do AI data centers want your p*e? 👀

Find out as Joe reacts to Jason Kelce’s newest Liquid Death and Garage B**r commercial

08/12/2026

Rhode Islanders don’t need directions for this one. 📍

You’re driving through Providence, you look over, you see the Big Blue Bug, and you know exactly where you are. 🐜

No address needed. No introduction needed. Honestly, you don’t even need to see the company name. That’s pretty impressive when you think about it.

A giant blue termite sitting alongside I-95 became part of Rhode Island culture, and decades later, it’s still instantly recognizable to just about anyone who grew up here. 🗺

🧠 There’s a marketing lesson in that.

The brands we remember usually give us something unmistakably theirs. A color. A character. A look. A feeling. And then they stick with it long enough for people to make the connection without having to think about it.

The Big Blue Bug definitely doesn’t blend in. 🩵

And that’s kind of the point.

08/07/2026

Half our branding conversations hit the same wall. We get to color and the client tells us their favorite color is purple. 🧐

That's a real answer. It's just not an answer to the question we asked.

Color psychology is real and it's also oversold. Blue doesn't magically make people trust you. What's true is that color sets a tone before anyone reads a word, and a law firm and a taco truck shouldn't be reaching for the same palette. 🎨

But look at these four again. Pink UPS doesn't feel wrong because pink is wrong. It feels wrong because you've seen brown UPS ten thousand times and the pink version breaks the file. That reaction is brand equity. UPS spent decades buying it.

You'd know a Del's cup from across a parking lot. Same mechanism. That took decades. 🍋

Most small businesses never get there, and it's almost never a color problem. It's a consistency problem. New marketing person, new template, new palette, and nothing gets repeated long enough to stick.

You don't need the perfect color. You need a defensible one, then you need to be boring about it for ten years. 💤

👉 Which one felt the most wrong to you?

06/15/2026

One of our favorite cameras 🎥

The reason we bring the Osmo/Xtra as part of our setup is to be able to capture smooth and professional footage on a smaller scale.

The Osmo/Xtra provides 4K quality and stabilization in a compact gadget making it easy for on the go content shoots 🎞️

06/11/2026

Recap filed under: CrimeCon 2026 🗂️

We met our client at CrimeCon in Las Vegas for a weekend full of cases, creators, and community!

Thank you and for having us and giving us the opportunity to see our work in person!

See you at CrimeCon 2027! 🔍

06/08/2026

And the winner is… !

A huge congratulations to our clients and for winning Creator of the Year at the CLUE Awards!

We’re thrilled to witness this huge accomplishment two years in a row! 🎉