Foresight Marketing

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Foresight Marketing

Your organizations has something to prove. Precision marketing will help you prove it.

Become a proven business owner or nonprofit leader with a message that's on-point, with a promise you intend to keep.

07/24/2024

Tagline Video 1: I'm experimenting with AI– making 12 "tagline" videos using Gen-3 Alpha Runway text to video. Here is my first try for a company I admire. Dre Richmond Owen Pesnell

07/05/2023

Can this insurance broker prove his business is worth people's time and money? Can you prove your business? https://www.proveyourbusiness.com

06/19/2023

Can you prove your business or nonprofit is worth people's time and money? Check out the prove it campaign and fill out a short survey to see if you proved it! www.proveyourbusiness.com First up Colin Wells Creative! at- Pizzeria Faulisi Brenan Volpe

12/15/2022

SWAG: put your logo on something people want. AND connect it to your message! I use the bow and arrow to communicate "being on-point" and "precision marketing". Come get your swag at Mission Triangle's Nog party today. Daniel Alexander

02/18/2022

Super Bowl Marketing FAIL pt. 3 (e*trade)
1. Humor is a risk and sometimes it offends.
If you're going to spend $6.5 million on a commercial, plus the cost of hiring an agency, you have to nail every second of the story.
The ending was a pleasant surprise but it also failed.
I don't think anyone processed this because it happened so fast, but familiar stories often affirm subconscious beliefs. We've seen this scenario before, just not with babies.
I don't think anyone was offended by this commercial but I think it unintentionally reinforces a cultural trope–an important white guy telling his black chauffeur what to do.
Baby Benny was a supporting character in other e*trade commercials so a stronger ending would have been the "finally together" scene of all agents (babies) recruited for this mission-impossible.
I'm not virtue signaling here and I'm not trying to create controversy.
I'm trying to highlight how difficult it is to get a message on-point.
I doubt MullenLowe, the agency that made the commercial, had any bad motives. In fact, you can read on their website their pledge to create a diverse culture at their agency (see link in comments).
Lesson: Marketing is hard. We need diverse perspectives to learn new things and unlearn other things.

02/17/2022

Super Bowl Marketing Genius Pt.2 (e*trade)
1. Nail the aspirational identity- who your clients want to be.
-wealthy (cabin in the woods)
-important ("they found me")
-very important (I get picked up in helicopters)
-wise enough to retire early (I'm a retired baby)

Tomorrow I share the e*trade Marketing Fail. Can you guess what it was?

02/16/2022

SUPER BOWL MARKETING GENIUS. (e*Trade)
#1 identify the problem
"People have their money just sitting around doing nothing."
#2 agitate the problem
"People are taking money advice from memes."

01/20/2022

Let's network and grab coffee over zoom.
-15 minutes on Zoom
-I buy your favorite Starbucks drink (gift card sent to you)
-What day and time works for you? https://calendly.com/robmattox/90-coffees

Address

Smithfield, NC
27577

Website

http://www.foresightmarketingguide.com/

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