Hence Marketing

Hence Marketing Hence Marketing is a creative agency specialized for small businesses. Branding, content management, web design, & more.

Located near Nashville, our team works out of Middle TN supporting clients both locally and nationally.

There’s still a little bit of time to drop off food at The Fountains! We got to see Big Blue of Murfreesboro.com, enjoye...
03/11/2023

There’s still a little bit of time to drop off food at The Fountains! We got to see Big Blue of Murfreesboro.com, enjoyed free BBQ from Single Tree BBQ, and the boys got Kona ice from Kona Ice of Middle Tennessee 😍

“Fill that bus” to help give food to kids in Rutherford County schools who are homeless/food insecure. ❣️

“Brand-specific strategy is better than trend chasing,” said way too few marketers. 🙃Did you know: Instagram recently ca...
02/15/2023

“Brand-specific strategy is better than trend chasing,” said way too few marketers. 🙃

Did you know: Instagram recently came out and said it would focus more on images and carousels… again? You know, *after* it chased TikTok in the global pivot to video-heavy content?

Don’t get me wrong. Video is GREAT. Images are great. Emails are great. Ads are great.

But what’s greater? Not relying on platforms and instead relying on a solid strategy.

Our clients get it. If trends fit into the marketing plan, ✨perfect✨. But if they don’t, we don’t chase them.What brings...
02/10/2023

Our clients get it. If trends fit into the marketing plan, ✨perfect✨. But if they don’t, we don’t chase them.

What brings your small business conversions and loyal, returning customers isn’t always what the big guy says it is. 💡

01/30/2023

APPLY HERE: https://hence.marketing/contentmgr

Hence Marketing is looking for a qualified Content Manager to join our team! We’re a remotely based marketing agency growing out of Middle Tennessee, and we’re expanding quickly. We support clients both locally and nationally. We believe in authenticity and transparency, and we strive to offer both in everything we do.

As a Content Manager, you’ll be responsible for coordinating, creating, and managing all content for one or more clients. Managed content will include social media and will likely include email campaigns, social ads, basic graphic templating (Canva), editing video content, website copy, and/or blogging — determined by the clients’ unique content strategies.

Our ideal candidate is an experienced, eager professional with demonstrable copywriting skills. As a Content Manager, you should perform well under deadlines, be able to manage multiple priorities, and be detail-oriented. If you’re also an expert in content optimization and brand consistency, we’d love to meet you.

Ultimately, you should be able to oversee all content initiatives to ensure engagement, brand consistency, conversion, and a positive client experience.

RESPONSIBILITIES
• Follow a provided content strategy that list client guidelines, goals, expectations, and brand identity
• Manage, create, and schedule original, high-quality content; source curated content
• Analyze, understand, and respond to client Key Performance Indicators
• Perform light graphic editing (Canva) using provided client templates
• Stay up-to-date with current technologies and trends in social media and apps/sites
• Community engagement: Engage with followers and respond to inquiries in a timely manner during business hours
• Oversee social media accounts’ cohesion and presentation (e.g., Facebook cover, profile pictures, blog layout)
• Identify trends and insights and plan accordingly
• Develop a content calendar in advance to ensure client has sufficient time to approve it
• Ensure compliance with law (e.g., copyrighting, client industry-specific regulations, and data protection)
• Brainstorm new/creative strategies and ideas to draw target audiences’ attention
• Preferred: Have a basic understanding of Meta Ads Manager; optimize ad spend/performance based on insights

JOB REQUIREMENTS
• Availability weekdays during business hours with the ability to work a minimum of 50 hours/month.
• High-speed home internet, smart phone (with adequate storage space for new apps associated with the position), and a computer (with we**am) capable of handling multiple processes simultaneously
• A quiet space in which to participate in virtual meetings

JOB SKILLS
• Excellent copywriting skills
• Professional demeanor, trustworthy
• Proactive, eager, a team player, and resourceful
• Highly self-motivated, honest, and transparent
• Ability to own one’s mistakes and learn from them
• Excellent organizational and time-management skills
• Proven work experience as a copywriter, social media manager, content manager, or relevant position
• Hands-on experience using social media for brand awareness
• Ability to manage multiple priorities while meeting deadlines
• Ability to represent the client’s brand voice in engaging with followers/subscribers
• Experience editing together short- and long-form videos for social media preferred
• Experience with the following platforms a plus but not required:
- Social scheduling hosts (e.g., Hootsuite, Later)
- Canva
- Mailchimp, Omnisend, or similar
- Google Docs and Sheets
- InShot, iMovie, or similar

DETAILS
• This is a part-time 1099 contractor role with full-time potential, if desired
• You must be available during regular business hours
• Pay is contract-based on a per-client basis and determined by experience
• Separate employment is not prohibited, but it must not interfere with your ability to be available to, and proactive for, client needs

APPLY HERE: https://hence.marketing/contentmgr

I'm not going to pretend like this is an easy decision. 😅 Sometimes, even when we know the RIGHT thing to do, we press t...
09/26/2022

I'm not going to pretend like this is an easy decision. 😅 Sometimes, even when we know the RIGHT thing to do, we press the wrong button anyway.

But when it comes to marketing your business, throwing everything at the wall to see what sticks isn't a long-term strategy.

And boy, talk about the burnout.

Digital marketing isn't rocket science! I promise. 💯 I help clients cut their to-do lists in half while reaching more people. 👏

Click here to learn how to press the right button:
https://hence.marketing/howitworks

Be seen without going crazy to be seen.It's a thing.
09/25/2022

Be seen without going crazy to be seen.

It's a thing.

My favorite quote is from Simon Sinek: "It's not about what you do. It's about why you do it."👉 What's your Why as a sma...
09/23/2022

My favorite quote is from Simon Sinek: "It's not about what you do. It's about why you do it."

👉 What's your Why as a small business owner? Really dig into it. Starting with the Why sets apart successful businesses from just-okay ones. In marketing, it attracts lifelong customers who appreciate you.
▪️ It expands your brand.
▪️ It adds humanity.
▪️ It cuts out noise.

Small business owners are exceptional at what they do. But they often get overwhelmed by the sheer volume of content that marketing seems to demand. In the process, they lose sight of their core message and experience opportunity cost from not being more strategic.⁣⁣⁣⁣ 😔

What if you could focus on your Why, and in doing so, create a comprehensive content strategy that meets customers where they're at - all while reducing workload and creating competitive edge?

If that sounds good, let's chat.

⭐️ Small business success, and building meaningful customer relationships, are my Whys.

What's yours?

Sometimes we get so cross-eyed, the cart before the horse looks normal.Take a step back. Focus on growth. 💫
09/22/2022

Sometimes we get so cross-eyed, the cart before the horse looks normal.

Take a step back. Focus on growth. 💫

Y’all, It’s here!! I’m so excited.At the beginning of 2022, I decided to start a marketing agency. I tucked it away, tho...
08/13/2022

Y’all, It’s here!! I’m so excited.

At the beginning of 2022, I decided to start a marketing agency. I tucked it away, though, as an idea for future me — but future me came sooner than expected.

Hence Marketing is a creative agency for small businesses, and it’s officially open for business! Services include branding, content strategy & management, ad campaigns, logo design, processes/SOP coaching, and website development.

Small business owners, this one’s for you.

I’ve used digital marketing for over 8 years both for myself and clients. I’m thrilled to offer a wider scope of services now — with a KILLER team. 👏

I’d love to support the small business owners in your life. Digital marketing levels the playing field between big and small, and I am HERE for it.

A new marketing agency is coming. Small businesses, this is for you. 📣We flip the script on traditional social media str...
07/05/2022

A new marketing agency is coming. Small businesses, this is for you. 📣

We flip the script on traditional social media strategy by creating an ecosystem of consistent messaging to reduce your workload and create competitive edge.

By defining a clear connection between your goals, brand, and content, we create deliverables that are
🔥 Authentic
🔥 Holistic
🔥 Trend-proof

You offer value to your community. You believe in what you do. You’ve given your time and energy to it. But in today’s competitive digital landscape, it gets noisy. 🥴

We get it.

Small business owners who have a solid brand and consistent presence in the digital landscape are uniquely positioned to reach their audience in a way never before possible!

But… time.

Your #1 resource is time. And your time is best spent doing the things only you can do.

Ours is, too. 💡

We believe in small businesses. We believe in you.

Hence is a creative agency helping small businesses define their digital marketing playbook and create authentic content that converts. We can’t wait to come alongside you.

Address

Smyrna, TN
37167

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 2pm

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