The Highsmith Group

The Highsmith Group Our success is measured by our relationships gained, ethical approach to achieve results, and our determination to see our client’s succeed.

The Highsmith Group is a versatile public relations and marketing agency specializing in media relations, event management and brand development for Fashion, Non-profit, and Lifestyle brands. Founded by Brand Strategist, Katrina Highsmith; The Highsmith Group is comprised of a team of skilled professionals that are creative, original and responsive individuals with great passion. We are known for

implementing creative and customized media relations and marketing packages designed to impact clients’ specific business goals and objectives. We are organized to assist clients with branding solutions and services. We rely on timely information, cutting edge strategies and insights into new trends.

The Buisness Blend: Bridging the Business Generations event was a success! We bridged the gap better legacy businesses a...
11/26/2025

The Buisness Blend: Bridging the Business Generations event was a success! We bridged the gap better legacy businesses and the next generation which led to a night filled with powerful conversations, fresh connections, and inspiring collaboration.

From innovative ideas shared to meaningful partnerships formed, this event was everything we envisioned (and more!). Grateful for the amazing energy brought to the room.

The small business landscape is evolving and it’s important to connect and collaborate!

Had an incredible time participating in the Public Relations Society of America- GA Chapter’s panel discussion focused o...
08/16/2025

Had an incredible time participating in the Public Relations Society of America- GA Chapter’s panel discussion focused on how Atlanta is gearing up to shine on the world stage!

It was inspiring to share dialogue with other local PR pros and sports marketing experts about the strategic communications, community engagement, and brand positioning efforts underway.

Together, we explored the opportunities and challenges of managing a mega-event that will elevate our city’s profile globally.

Excited for what’s ahead! 💙

Another day, another event!
03/18/2025

Another day, another event!

It’s and the grand opening of 842 McDaniel St. couldn’t have come at a better time. 5 black owned businesses opened th...
08/08/2024

It’s and the grand opening of 842 McDaniel St. couldn’t have come at a better time. 5 black owned businesses opened their doors under one roof and what better way to celebrate than a good old fashion ribbon cutting ceremony.

Cheers to a night filled with laughter and great company at the National League of Cities Delegates Jazz and Dessert Rec...
01/10/2024

Cheers to a night filled with laughter and great company at the National League of Cities Delegates Jazz and Dessert Reception hosted by The Collaborative Firm, honoring the City of Union City Mayor, Vince Williams.

Yesterday, Senior Brand Strategist, Katrina Highsmith-Johnson had the pleasure of presenting on community engagement and...
09/23/2023

Yesterday, Senior Brand Strategist, Katrina Highsmith-Johnson had the pleasure of presenting on community engagement and effective communication strategies at the Georgia Planning Association Conference in Savannah, Georgia.

Last week, WTS Atlanta hosted its Multimodal Exchange Breakfast at The Atlanta Regional Commission where industry leader...
09/19/2023

Last week, WTS Atlanta hosted its Multimodal Exchange Breakfast at The Atlanta Regional Commission where industry leaders spoke on the current state and future trends of transit and transportation throughout the region.

The Highsmith Group led two focus groups with the visually impaired community to determine their needs and challenges su...
08/19/2023

The Highsmith Group led two focus groups with the visually impaired community to determine their needs and challenges surrounding transit around Metro Atlanta. This group of fearless individuals are commended for navigating life with a disability that most take for granted. Representation matters!

SOLD-OUT! Client Licensed Psychotherapist, Author and Wellness Coach will be celebrating motherhood and wellness with ...
05/02/2023

SOLD-OUT! Client Licensed Psychotherapist, Author and Wellness Coach will be celebrating motherhood and wellness with these amazing women, other amazing moms and the team.

What an amazing thing that happened this weekend!! Clients Founders of Rodney and Erika McLeod crossed the finish line...
04/17/2023

What an amazing thing that happened this weekend!!

Clients Founders of Rodney and Erika McLeod crossed the finish line as the Philanthropic Ambassadors of the 2023 5K Run/Walk in Orlando, FL.

Change Our Future is committed to supporting cancer research and encouraging young people to consider a career in the science field.

Want to get involved? Email [email protected] to learn more.

Katrina Johnson, Senior Brand Strategist at presenting the Legacy Award to Myrna White at was an honor and a great w...
03/15/2023

Katrina Johnson, Senior Brand Strategist at presenting the Legacy Award to Myrna White at was an honor and a great way to kick off .

Founders of client speak on the tragedy at their Alma Mater, University of Virginia. Prayers for the families of the vi...
11/15/2022

Founders of client speak on the tragedy at their Alma Mater, University of Virginia.

Prayers for the families of the victims.

Address

3160-A S. Cobb Drive. Suite 105
Smyrna, GA
30080

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+14703440662

Website

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