Screechy Cat Media

05/29/2026

Advertising is not a science—the same tactics that perform well for some will do poorly for others. But, there are some consistencies.

Ad campaigns that WORK are often memorable in some way, either through a jingle (ask a Chicagoan about Moo & Oink), interesting story, celebrity involvement, or catchy tag line. But how can we apply that to digital advertising?

By creating unique, memorable creative, and getting in front of our target audience often enough to leave an impression. That’s how.

That doesn’t mean you need to pay a fortune for videography or write a song nobody will forget: but it does often mean getting outside of your comfort zone, and if you’re running your own business AND marketing, that can be difficult to do.

Let us help! We have 20 years of experience managing ad campaigns for business large and small—we’ll audit current or recent campaigns, provide you with ideas on how to improve, and even manage the campaign for you if you prefer.

Quit spending money on something forgettable, and supercharge your advertising efforts starting today!

05/29/2026

This is NOT a sponsored post (not that we’re too good for that—get at us, brands 🤑—mostly because we couldn’t tell you who made them. BUT, if your business is brick-and-mortar, we do recommend dropping a few dollars (and that’s literally all they were) to pick up some of these NFC/QR code signs for social media and Google reviews.

Google reviews can be vital for local search and SEO, and we’ve talked about the benefits of social media many times. Having a passive way to ask customers to follow or review you doesn’t necessarily replace other means of earning followers or reviews…but, it doesn’t hurt, either.

And as a bonus, we found some (again, VERY affordable) that use both QR codes and NFC, which can be managed online. Since there’s no power, there are no batteries in to replace, and if you update your social profiles later on, you can change the links via the online profile.

05/22/2026

Our mascot doing what she does best: being cute, and little to nothing else.

And she excels in both 😻.

05/21/2026

As a Xennial I saw Terminator 2 at far too young of an age, and ever since have had a healthy skepticism of artificial intelligence. Yes, AI is likely to bring about the end of us someday….but in the meantime, we all have businesses to run, right? 🤑

And AI is, for better or worse, something that business owners can’t afford to ignore.

That doesn’t mean we are advocating for you to go out and use AI on your website or to create a flyer (please….staaaahp 🛑)—but it does mean optimizing your website, Google Business Profile, and social media profile so that AI can surface your business when folks are looking for something in your niche.

We know this is a whole new world for business owners, and so we’ve created a free AI/local search optimization whitepaper, live in our blog now, as a starting place for understanding optimization for AI, why it’s important, and some initial steps to take to begin optimizing for AI-based search.

And hey—we’re learning about this too. Over the coming months we’ll post follow ups and are working on a case study, too, to help folks navigate the changing tide that is digital marketing. Follow us here for future updates on AI and GEO optimization.

05/20/2026

Last week we hosted a Google Business Profile seminar with the . Part of our presentation included a video walkthrough showing folks how to claim their GBP on their own—and we’re happy to share that video with our social followers!

Fair warning, this video is an intro to GBP—if you’ve already claimed your profile and are looking for guidance on optimizing for AI, Maps, or local search, DM us!

The walkthrough is available on our YT channel now, link where links live in Insta.

05/15/2026

Spent the evening checking out the beautiful for the ’s May Mixer! And while we didn’t walk away with any raffle prizes, maybe the real raffle prizes are the friends we made along the way…😸

05/13/2026

Have plans for this upcoming weekend? Well NOW you do!

Please join us in supporting our friends at Youth Empowered for a fundraising yard sale right across the walkway from us at 320 Alisal Road. Proceeds from the event and 50% of Paul and Me 's sales will benefit Youth Empowered Fitness and Education Center, an amazing nonprofit (and client!) providing access to workout equipment, fitness classes, and educational resources for the young'ins here in the Valley.

It all goes down this Saturday and Sunday from 8am-1pm. Come support a wonderful cause & go home with stuff you didn't own before—sounds like a heck of a way to spend a little time this weekend, doesn't it?

05/13/2026

05/13/2026

Come and support our neighbors this weekend!!

Fundraiser Yard sale THIS WEEKEND! May 16 & 17, from 8am to 1pm, at 320 Alisal Rd in Solvang. Come find a new-to-you treasure as well as a tasty treat and refreshment from our bake sale. All proceeds directly support enhancing our programs and offerings.

Also joining us will be Paul and Me with their line of new baby and toddler clothing and accessories. 50% of those sales will also go directly back to Youth Empowered.

If you'd like to donate items for the sale, please email [email protected] for coordination. Thank you for your support!

05/12/2026

Thank you to everyone who came out for our first ever marketing seminar with ! We had so much fun talking to local business owners about SEO, AI optimization, and the era of “authenticity” in digital marketing.

In fact, we’d like to make these seminars a regular occurrence!

Some future seminar topics include Apple Business, GBP optimization, developing content pillars for social media, and the importance of email marketing & marketing automation.

Do you have suggestions for a future marketing seminar? Let us know in the comments!