05/21/2026
PUBLIC SERVICE ANNOUNCEMENT
Hello fans of clean, functional, goal-driven designs and signs/graphics! Today we bring you these unsolicited thoughts from Brian Denney
A.I. has shaken up a lot of industries...it is capable of some pretty amazing things. We are seeing it in our own industry and continue to learn how it can assist us. At the moment, it's most useful as an efficiency tool, not really design. There are a lot of misconceptions out there about A.I. in design and we simply want to share what we have witnessed thus far.
A.I. certainly...
☑️ Can help start a conversation for what you are looking
☑️ Can help discover your color palette
☑️ Can create useable small file designs (flyers, posters, social media posts, etc.) - be careful though, it can all start looking repetitive
☑️ Can help cleanup a pixelated logo
☑️ Can create fairly realistic mockups
However...
👎 Rarely can it produce clean, scalable graphics that don't need the touch of a graphic designer (unless you have a paid subscription to a platform built explicitly for vector graphics)
👎 Can't be trusted to perfectly clean up a pixelated logo without the watchful eyes of a professional (seems to overlook or alter details)
👎 It DOES NOT understand your budget
👎 It hasn't learned the limitations of the fabrication process
Moral of the story, A.I. is doing some amazing things, but please don't be surprised when you run into issues caused by the limitations mentioned above. Be prepared for design fees, setup fees, and for a human to walk you through a more functional option that works with your budget.
We CAN and WILL roll with the changes coming, but we also bring our expertise and experience to the conversation. Your brand and your project deserve those conversations!