REALITYRx communication

05/28/2026

This is Women’s Health Month, celebrated each May to share knowledge that improves the health and wellbeing of women. This is a perfect time to reflect upon the state of your own health, something that women don’t always prioritize for themselves.

There are numerous health conditions that disproportionally impact women, including:

Breast Cancer: One in eight women is likely to be diagnosed in her lifetime

Alzheimer’s Disease: Two-thirds of Alzheimer’s patients are women

Clinical Depression: Women are twice as likely as men to experience depression

Body/Mass Index: Over a third of women are obese, a risk factor for multiple diseases

Heart Disease: The leading cause of death for women in the US

Read the Article Links to https://realityrx.com/news/

04/28/2026

April is National Cancer Prevention Month, dedicated to increasing awareness of the importance of cancer prevention. About 40% of cancer cases and nearly half of cancer deaths in the United States are linked to preventable risk factors.

And while cancer prevention is important, so is early cancer detection. There have been numerous public campaigns to increase awareness and turnout for cancer screenings, as well as advances in technologies and treatments.

A study analyzing deaths averted from breast, cervical, colorectal, lung, and prostate cancers between 1975 and 2020 found that together, prevention and early detection prevented an estimated 4.75 million cancer deaths.

Read the Article: https://realityrx.com/2026/04/simple-steps-to-detect-and-prevent-cancer/

04/07/2026

World Health Day is a powerful celebration of our collective resilience, proving that when we align cutting-edge science with a shared commitment to care, the REALITY of a healthier, more vibrant world is well within our reach.

On World Health Day, the team at is taking a moment to recognize the incredible clients we support, those dedicated to improving lives across the globe.

Happy World Health Day!

https://realityrx.com/

03/27/2026

In recognition of Women’s History Month, we spotlight one of advertising’s most enduring creative moments:

In 1947, while working on the De Beers account, copywriter Frances Gerety penned the line, “A Diamond Is Forever.”

In healthcare advertising, the words we choose can influence how clinicians understand innovation, how patients perceive treatment options, and how science can differentiate products and impact outcomes.

Read the full story: https://realityrx.com/2026/03/womens-history-month-frances-gerety/

03/24/2026

Do you know about Virtual Colonoscopy?

The American Cancer Society recommends screening for colorectal cancer (CRC) begin at age 45, although the prevalence of CRC has been growing among younger patients.

Read the full article to learn more about CRC trends - https://realityrx.com/2026/03/saved-by-the-scan/

03/05/2026

Medicine can treat the symptoms.
Empathy treats the patient.

With Boehringer, we helped clinicians experience the indignity of incontinence patients live with—CareDry is positioned as the complete more comfortable solution.

REALITYRx
The Right Dose for Your Brand.

Jon Male | Hoon Chang

02/26/2026

The ’26 Winter Olympics showed what preparation, precision, and performance can achieve. At REALITYRx, we apply that same mindset—delivering the right dose of strategy, creativity, and performance to win in complex healthcare markets.

No excess. No noise. Just what drives results.

If your brand is ready to compete at the highest level, let’s elevate it to the podium.

Contact Jon Male | [email protected] or Hoon Chang | [email protected]

Go for the gold. Deliver the right dose.

02/13/2026

As we celebrate Love Day 2026, with bouquets and cards and candy, we also count our blessings: the reality of a lost love can take its toll on our health. Thankfully, there are real medical answers for actual "broken" hearts.

Read the full article: https://realityrx.com/2023/02/can-a-broken-heart-be-healed/

02/12/2026

01/29/2026

REALITYRx: The Right Diagnosis

This work reflects an idea developed for Genzyme—designed to help the company lead in one of the most complex challenges in rare disease: identifying the right patients in a needle-in-a-haystack landscape.

The campaign focused on what truly drives diagnostic impact: elevating physician education, expanding access to testing, and enabling earlier, more confident diagnoses—so the right patients could reach the right treatment sooner.

Still searching for your “right agency” fit in a complex marketplace?

Contact us: https://realityrx.com/connect/