Your Personal Tech Fairy

06/22/2025

I'll help you build an automated email system that feels aligned, strategic, and human.

The Automate with Heart Newsletter I’ll help you build an automated email system that feels aligned, strategic, and human. No spam or one-size-fits-all advice. Just thoughtful, human-centered insights you can actually use. Hosted by Kit Consultant & Email Automation Strategist, Bev Feldman Let you...

03/30/2022

Want to make sure you're not annoying people on your list if you're part of a bundle or summit and you're offering a product for free? Here's how to apply the Automate with H.E.A.R.T Framework so that you're not overwhelming people with too many emails! 🙈

06/02/2021

Had so much fun chatting with Conny Graf on her podcast, From Chaos to Peace with Conny Graf. We covered a LOT in 30 minutes, including email marketing pet peeves, my passion for sustainability and sharing eco-friendly tips on my blog, and even who my favorite Gilmore Girls character is.

(It was such a great yet unexpected question I probably would since change my answer -- but you'll have to listen to hear what I did say!)

Catch the episode on her website, https://connygraf.com/podcast/75-your-personal-tech-fairy-bev-feldman/, or on Apple Podcasts https://www.connygraf.com/podcast/75

Bev helps business owners to get the tech side of their email marketing set up and automated so they can focus on what they love to do.

04/30/2021

Don't add people to your email list or newsletter without getting their explicit permission.

Not only is really annoying from the perspective of someone who did not ask to be added, but ultimately it's likely to hurt YOU and your business.

*If you are paying for your email service provider, why would you want to pay for someone who doesn't want to be there?
*It's going to negatively impact your open & click-through rates, which could mean fewer people who did ask to be on your list might see your emails
*If too many people mark your emails as spam, you could get banned from your email service provider (and then you won't be able to email anyone)

For more email marketing tips (and to get my free guide to getting your email service provider set up & automated) go to yourpersonaltechfairy.com/guide

[image description: light green square with woman and questioning look with her finger on her chin and her eyes looking up to the words "Is it to add whoever I want to my email list?"]

03/03/2021

Email sequences are the foundation of email marketing automation. Without them, you've got people signing up for your freebie...and then what?

They're at the mercy of if and when you decide to send out a newsletter.

But let's be real, how many of us are *actually* consistently emailing our list?

So if you get a new person subscribing to your email list and you go weeks before you send out an email to your list, then you've lost out on that super important window of time to start building a relationship.

That's where email sequences come in. They're automated and can be set up so that they go out as soon as someone subscribers. But before we get to that point, we need to break down what exactly an email sequence is and when to use them.

Click here to get the low-down on email sequences -->

A key component of email marketing are email sequences. But what exactly is an email sequence and how can it help your small business?

03/01/2021

Raise your hand if you've ever revived the default "confirm your email" email after signing up for someone's freebie 🙋‍♀️

I can't tell you how many times I've received the default email your email service provider has set up. Half the time when I go to confirm my subscription I can't even remember what it is I signed up for, because there's NOTHING in that email to indicate it.
..no branding
..no reminder of what the business is
..no message about what's going to happen when I click "confirm subscription"

Who KNOWS what could be waiting for me on that other side of clicking "confirm"? 😱

Sending the default double opt-in email shows that you didn't take a moment to make your new subscribers feel welcomed when they sign up for your email list.

A key part to email automation is personalizing the experience for the person on the receiving end.

Whether you’re offering a coupon code, a handy checklist, or a free mini course, make your first interaction in their inbox memorable and leave potential clients and donors actually excited to open that next email from you.

Instead of leaving the default message, spend a few minutes personalizing the automated email subscribers receive after signing up for your newsletter, aka the double opt-in). Here’s a few tips to help you get started:

Make sure the branding matches your business'

Change the subject line of the email so that it both reminds them of what they signed up for while also enticing them to actually open the email

Update the language in the body of the email so that it sounds like something you would say 

Change the copy on the confirmation button with something more in-line with your brand instead of the default “click here to confirm your subscription”. You can also remind them what they’ll be getting once they confirm their subscription

02/27/2021

Do you want to take your email marketing to the next level and seamlessly nurture leads for your growing business?

While you totally get what email sequence IS, you're not sure how to exactly how to set one up and connect it to your amazing free offer
The free T.E.A.C. Method mini-course is here to help.

By the end of this mini training you'll know:
-What exactly an email sequence is & how it can help your business to grow
-What emails to include in your welcome series so that you can build trust with new subscribers (and hopefully turn them into raving clients!)
-How to use your email service provider's automation tools to have this running like a well-oiled machine so that you can focus your time & energy on your zone of genius to get yours started in an afternoon, even if you don’t have time to dig into all the backend tech stuff of your email service provider.

Sign up for free at

Learn how to set yours up, even if you don’t understand all the backend tech of your email service provider. Click here to get the free course.