05/27/2026
Google just changed search in one of the biggest ways we’ve seen in decades, and it could completely reshape how organizations reach people online.
AI-powered search tools are now answering users’ questions directly, often without them ever clicking through to a website. That means organizations can no longer rely on generic content or keyword-heavy strategies alone to stay visible.
In our newest blog, R&J Strategic Communications President Scott Marioni explains why:
✔️ Original expertise matters more than ever
✔️ Earned media credibility is becoming increasingly valuable
✔️ Consistent messaging across platforms is critical
✔️ Authentic content will outperform generic marketing copy
For nonprofits, healthcare organizations, and mission-driven brands especially, this shift creates both new challenges and new opportunities.
Read the full article here: https://hubs.ly/Q04hYVZ_0