Testimonial Hero

Testimonial Hero Close more deals, faster. With strategic video testimonials.

07/12/2022

"The great thing with video is it's the master medium."

Sam Shepler was joined on the podcast by James Lustenader to discuss how impactful video content can be and how you can use videos to create additional pieces of content.

Check the comments to hear the full episode!

07/01/2022

"Going to a customer and asking for a case study shouldn't be considered as asking for a favor."

Robbert van der Pluijm joined Sam Shepler on the State of Customer Storytelling podcast to discuss the difficulties of asking customers for testimonials and his approach for getting customers excited about sharing their success stories.

Check the comments to hear the full episode with Robbert and learn how you can encourage your customers to share their story.

06/29/2022

"When we look for something, we're looking for something we can trust that has social proof to it."

Mosheh Poltorak joined Sam Shepler on the State of Customer Storytelling podcast to talk about best practices for how to start getting customer stories and what they can do for your business.

Check the comments to hear the full episode with Mosheh and learn how to start capturing social proof that will reduce buyer uncertainty.

06/28/2022

"My job is to make friends for a living."

Ari Hoffman joined Sam Shepler the State of Customer Storytelling podcast to discuss his unique approach to customer advocacy - describing himself as a "B2B Sports Agent" - and the importance of building, maintaining, and nourishing meaningful customer relationships.

Check the comments to hear the full episode with Ari and learn how you can get more enthusiastic and engaged advocates by making them the center of the story.

06/24/2022

"At the end of the day, we all want lower churn. We all want a better customer experience. It's just how we go about doing it."

Mike Jeffs joins the State of Customer Storytelling podcast to talk with Sam Shepler about the impact cross-functional customer marketing can have across all departments and the best practices for making it work at your business.

Check the comments to hear the entire episode and learn the benefits of creating cross-functional customer marketing today.

06/22/2022

"Honesty and transparency is something that can be underrated but is needed more."

Tara Pawlak joins Sam Shepler on the State of Customer Storytelling podcast to discuss customer marketing, offering a great new perspective on what customer marketing should look like.

Tara details the importance of having an open and honest relationship with your customers and how you should approach tough conversations with your clients.

Check the comments to listen to the full episode!

In today's B2B sales environment, buyers rely far less on your marketing messaging to make decisions. Instead, buyers ar...
06/16/2022

In today's B2B sales environment, buyers rely far less on your marketing messaging to make decisions.

Instead, buyers are utilizing peer voice to cut through the noise and make informed decisions based on the experiences of companies like theirs or people they trust. Leveraging social proof is one of the definitive ways to reduce buyer uncertainty and close deals faster.

Check the comments to see the full article from Joe Kevens and learn what social proof is and how you can combine your advocacy content to create your own compelling social proof.

06/14/2022

There is a time and place for all types of content, but when it comes to telling a powerful customer story, there is no better option than video content.

Alexander Dunn sits down with Sam Shepler to discuss the need for great stories and why video has become the most effective medium for telling customer stories in an impactful way.

05/25/2022

"Testimonial Hero provides a service that is far and above other alternatives in this space."

Lorita Ba, former VP of Marketing at GreatHorn and now CEO at Narwhal Marketing, explains the value of high-quality video testimonials from Testimonial Hero and how these customer stories impact the sales process.

05/24/2022

Building trust with B2B prospects is challenging, but something you must take seriously to ensure your advocacy marketing efforts pay off. You need advocates to trust that you will put them in a situation where they can be comfortable and succeed.

Sam Shepler and Jeff Gabel discuss how companies can build trust with their B2B prospects quickly and create a more successful advocacy partnership.

04/25/2022

Why do customer stories matter now more than ever?

Customer stories help build a human connection between our customers and our brands.

Customer stories also humanize your business, which is especially necessary in the tech industry.

Genuine customer anecdotes really help drive conversations between buyers and sellers, and they help drive the relationships between your customer and your overall brand.

Humans want to connect with each other, and a story told by another human helps a prospect connect with their story, and see parallels between what they’re looking for and the things that a customer has already seen.

Customer stories play a critical role in differentiating your marketing efforts, especially when you’re in a really saturated market, and they are the lifeblood of an organization.

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Featuring Gabi Contreras on State of Customer Storytelling - Episode 23

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