BNO a creative agency - Baldwin & Obenauf, Inc.

BNO a creative agency - Baldwin & Obenauf, Inc. Ad Agency | Digital, Video, Print, Social | Human-crafted Brand Stories / BNOinc.com Baldwin & Obenauf, Inc.

What is AI saying about you when a buyer doesn’t know your name yet?When they’re comparing you to competitors?When they’...
09/18/2026

What is AI saying about you when a buyer doesn’t know your name yet?
When they’re comparing you to competitors?
When they’re trying to convince their CFO to approve the investment?

AI doesn’t treat these moments the same. And neither should you.

In high-consideration categories like B2B tech, financial services, and healthcare, stage-specific AI representation is becoming essential.

BNO’s AlphaSignal diagnostic helps map how your brand shows up across those critical decision moments. Learn more: https://bit.ly/4yIr5eH

09/02/2026

The right job changes a person's life. The right person changes a business. Employer branding is what helps those two find each other—and grow together.

That’s what we’re celebrating this Global Talent Acquisition Day—and that’s why we’re passionate about this work.

Check it out: https://bit.ly/4A4P3ma

The only place where “it’s all downhill from here” is a good thing 🥾🌲 When coworkers willingly hit the trail together on...
08/12/2026

The only place where “it’s all downhill from here” is a good thing 🥾🌲

When coworkers willingly hit the trail together on a Saturday morning—that’s the kind of team spirit that speaks for itself.

07/17/2026

Ever feel like most advertising looks … forgettable? Indistinguishable? Same.

Especially in industries like healthcare and financial services, where compliance and risk management can turn creative into something technically correct, but nonetheless flat.

We believe shallow advertising happens not because teams lack creativity, but when brands skip past the deeper human discovery that makes people care and act.

How do you break the cycle? We have our theories. Dig in: https://bit.ly/3T7U5x5

When we say, “Let’s touch base,” this is what we’re talking about! 🍻⚾🌭Nothing like nine innings and a Somerset Patriots ...
07/08/2026

When we say, “Let’s touch base,” this is what we’re talking about! 🍻⚾🌭

Nothing like nine innings and a Somerset Patriots win to make team bonding feel like—dare we say—a home run.

One thing about BNO: you’re going to find a lot of animal lovers here. So, naturally, we decided on a volunteering activ...
06/18/2026

One thing about BNO: you’re going to find a lot of animal lovers here.

So, naturally, we decided on a volunteering activity that involved several cats and dogs.

Huge thanks to the SAVE Animal Shelter for having us and for the work you do every day for these sweet animals who were fully committed to making us laugh. 🐾

P.S. Every non-human pictured is adoptable. Go check them out: https://savehomelessanimals.org/

Employer brands are amazing recruitment tools. But when organizations treat them like that’s all they are, they’re leavi...
06/16/2026

Employer brands are amazing recruitment tools. But when organizations treat them like that’s all they are, they’re leaving a lot of value on the table. In times of uncertainty (i.e., always), employees are weighing their futures—and whether or not they’ll be with you.

In our experience, employer brands (and employees) thrive when every touch point reflects your brand promise. Swipe to see what this looks like, and dive deeper here: https://bit.ly/4vCWZrC

06/11/2026

Marketers, we’re in a renAIssance.

Agentic AI has the power to help brands build authentic, value-driven connections with consumers. In a world overloaded with automation, the brands that stay human will thrive. Especially when AI works to elevate what makes them unique.

Ready to dive in? Part one of our six-part series is live now: https://bit.ly/4x8pnmT

Consumers encounter up to 10,000 brand messages a day. Ensuring yours stands out starts with a deep understanding of tha...
04/17/2026

Consumers encounter up to 10,000 brand messages a day. Ensuring yours stands out starts with a deep understanding of that person on the other side.

That’s why—among all the tools in his toolbelt—our Senior Director of Strategy, Chris Finch, says the ability to discover genuine human insights is the one that makes all the others matter.

When it comes to unearthing these insights, Chris says three layers must be explored:

1️⃣ Behavioral Reality: What people actually do (digital footprints, purchase behavior, social listening), not just what they say they do.
2️⃣ Emotional Context: Qualitative research (cultural immersion, interviews) that helps you understand the “why.”
3️⃣ Cultural Currency: Tracking the political upheaval/economic anxiety/fill-in-the-blank that may be behind behaviors and emotions.

Closing the gap between insight and impact takes the right framework. How do you make sure insights convert into creative catalysts?

In our latest blog, we share our take on turning strategy into brands audiences see themselves in. Read it here: https://bit.ly/4dU9WYH

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