04/29/2026
On That Solo Life, we've spent a lot of time digging into AI and PR: what’s useful, what’s overhyped, and what solo PR pros actually need to pay attention to.
So it was fantastic for us to join Chip Griffin to talk through how AI is showing up in real agency work, especially for those of us running solo businesses. We get into the practical side of it: where it’s helping, where it still needs a human hand, and how to think through the concerns without overreacting.
If you’ve been following the AI conversation but still figuring out how it fits into your day-to-day, add Part 1 of our conversation to your podcast queue.
🎧 Listen here: https://sagaimpact.com/how-ai-impacts-pr-agencies-and-solos/
We’ll continue the conversation May 4 on That Solo Life.
Guests Karen Swim and Michelle Kane join Chip for a conversation covering the topic of AI's impact on solos and small agencies.