VoiceMatters, LLC

01/28/2026

🎙️ New Episode Alert!
On a recent episode of That Solo Life podcast, Karen Swim, APR and I had the absolute pleasure of hosting PR legend Gini Dietrich — founder of Spin Sucks, creator of the PESO Model®, and author — for a deep dive into the New Alphabet of PR.

We unravel how PR pros can adapt in 2026, from smart AI integration and evolving media models, to visibility engineering and why human storytelling still wins.

🎧 Whether you’re an indie consultant or seasoned comms pro, this conversation is packed with insight and strategy to help you thrive.
👉 Tune in now: https://www.podbean.com/eas/pb-qahvu-1a11b2a

That Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESO Episode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, founder of Spin Sucks and creator of the PESO Model. Together, they dive deep in...

10/31/2025

When TGIF means treating yourself for your daily desk picnic. Stop by woman-owned in Harleysville!

10/28/2025

If your pipeline is thinner than you’d like, this episode is for you. Karen Swim and I dig into:
• how to rethink your outreach when “normal” isn’t working
• ways to lean into your network (instead of only chasing cold leads)
• how to position yourself as the trusted expert clients seek when they’re cautious.
Tune in and then tell us: Which one action will you take this week? https://thatsololife.podbean.com/e/succeeding-at-business-development-in-a-tough-year/

10/21/2025

New episode: How the New Era of AI Search Impacts PR Pros
We unpack the big shifts:AI answers at the top of results, “favorite publisher” personalization (and its limits), and quick wins you can implement now. Plus, why newsletters and direct industry outreach matter more than ever.
Listen here: https://thatsololife.podbean.com/e/how-the-new-era-of-ai-search-impacts-pr-pros-episode-318/

09/25/2025

Never forget.

09/25/2025

Tonight! The A&T Chevrolet-Subaru 2025 Celebration of Cars segment with Bob Kelly FOX 29 airs on TONIGHT at 7:00 p.m. on FOX29. Miss it live? Catch the segment on the FOX29 website afterward: https://www.fox29.com/tag/kelly-drives
🤩And here's more info about the car show: The A&T Celebration of Cars Benefit Car Show is Sunday, October 5, 2025 to A&T Chevrolet-Subaru in Sellersville.
✅ Open to ALL makes and models
🏆 People’s Choice Judging in 40+ categories
🌞 Rain or shine event
📌 Free for spectators to attend!
🎶 DJ, food trucks, BIG E's Mobile Barber Shop & more fun for the whole family
❤️ Benefits Dog Town Rescue and Keystone Opportunity Center
🎟️ Register your vehicle today via the link below OR on Show Day!
https://carshowpro.com/events/view/2702

08/09/2025

That feeling when shares your client's event - *squeeeeeeee*!!!! Oh and go to the this weekend - all funds help kids pursue their post-high school dreams and so much more for the New Hope-Solebury community.

07/30/2025

07/29/2025

🎙️ New episode drop! In this week's episode of That Solo Life, Karen Swim, APR, and I unpack how government pressures, shrinking budgets, and corporate interests are reshaping journalism and what that means for PR pros and our local communities.

📰 From the erosion of newsroom resources to the ripple effects on trustworthy storytelling, we explore:

• Why supporting local journalism is a business (and civic) imperative

• Historical lessons that warn against silencing a free press

• Practical ways solo practitioners can champion media integrity today

If you believe informed communities are stronger communities, this episode is for you. 🎧 Listen now (link in bio) and let’s keep the conversation going in the comments: How are you navigating an increasingly “influenced” media landscape?

07/29/2025

🎙️ New episode drop! In this week's episode of That Solo Life, Karen Swim, APR , and I unpack how government pressures, shrinking budgets, and corporate interests are reshaping journalism and what that means for PR pros and our local communities.

📰 From the erosion of newsroom resources to the ripple effects on trustworthy storytelling, we explore:

• Why supporting local journalism is a business (and civic) imperative

• Historical lessons that warn against silencing a free press

• Practical ways solo practitioners can champion media integrity today

If you believe informed communities are stronger communities, this episode is for you. 🎧 Listen here ➡️ https://www.podbean.com/ep/pb-7vj65-1917c05 and let’s keep the conversation going in the comments: How are you navigating an increasingly “influenced” media landscape?

That Solo Life, Episode 307: Media Under the Influence Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane tackle the significant and timely topic of "Media Under the Influence." Together, they explore how modern-day pressures, including governmental interfere...

06/16/2025

🎓 What happens when a seasoned PR pro returns to the classroom—this time as the teacher?

In our latest That Solo Life episode, Karen Swim and I had the pleasure of speaking with Veleisa Patton Burrell, whose 20-year PR career spans solo work, agency life, and now teaching the next generation of communicators.

This candid conversation is packed with insight and inspiration:

✔ Career pivots and rediscovering your passion
✔ How teaching sharpens your storytelling and mentorship muscles
✔ Using AI as a tool, not a crutch
✔ Encouraging authenticity and resilience in a tough job market

Veleisa is a force -- thoughtful, funny, and full of wisdom. You’ll walk away reenergized about the future of our profession.

🎧 Listen to Episode 304: The Powerful Insights Learned From Going Back To School
https://www.podbean.com/ew/pb-ea4ce-18d0ca2

05/02/2025

Current office: covering A&T Chevrolet and their 93.3 WMMR Philadelphia ticket raid for MammothWVH 🎸