TerraFirma Marketing

01/14/2026

In staffing, time to hire directly affects fill rates, client satisfaction, and revenue. With top candidates off the market in days, speed is a competitive advantage.

Read more about why time to hire is critical for staffing firms in 2026, and how to reduce it without sacrificing quality: https://www.talenthub.eu/blog/time-to-hire-what-it-is-why-it-matters-and-how-to-reduce-it

Top candidates are typically off the market within 10 days, yet the global average time to hire now hovers around 44 days.

12/25/2025

The Christmas season creates space to reflect on the people and moments that shaped the year. Progress is rarely linear, but meaningful growth always comes from shared trust. We hope the days ahead allow for rest and reflection.

Merry Christmas from the TerraFirma team! 🎄

12/09/2025

The marketing world is noisier than ever, but meaningful connections still win the day. We help our partners cut through the clutter with clarity, creativity, and a deep understanding of what their audiences truly need.

Because standing out isn’t about saying more—it’s about saying what matters.

Ultimately, breaking through the noise begins more with introspection than tactics. You can’t overlook the importance of differentiation and understanding your value.

12/03/2025

Pause. Reflect. Refocus. When we slow down long enough to look at what’s actually working, we make better decisions—and we stop spending time on what wasn’t.

At TerraFirma, stepping back helps us stay aligned with the strategies that matter most for our clients, our teams, and our impact. One moment of clarity can be the difference between repeating old patterns and building on real success.

Combining bold ideas, powerful pedagogy, and collaborative cohort-based learning to deliver unparalleled management education and foster lifelong learning networks.

12/02/2025

At TerraFirma, we know great leadership goes beyond making decisions—it’s about staying true to your values and learning from every experience. Reflective leadership helps build stronger teams, healthier cultures, and better outcomes for everyone.

If you’re curious about how to bring more purpose and accountability into your leadership style, this article from Harvard Business School Online is a great place to start: https://online.hbs.edu/blog/post/the-importance-of-reflective-leadership-in-business

Self-reflection is critical to effective leadership. Here’s why reflective leadership is important in business and how it can make you a better leader.

12/01/2025

Reinvention is no longer a strategic ambition—it’s a business imperative.

According to PwC’s 2025 Global CEO Survey, leaders worldwide are doubling down on generative AI, sustainability and operational transformation to stay competitive in a rapidly evolving marketplace. At TerraFirma, we’re seeing this same shift as clients look for smarter, more agile ways to communicate and create value.

The takeaway? Organizations that embrace change with clarity, creativity and purpose will be the ones shaping tomorrow’s landscape.

Check out the PwC 2025 Global CEO Survey here:https://www.pwc.com/gx/en/ceo-survey/2025/28th-ceo-survey.pdf

11/27/2025

We are truly thankful for the leaders, teams, and organizations who let us support their growth and help tell their stories. Your commitment to purpose and people inspires the work we do each day.

Wishing everyone a Thanksgiving rooted in appreciation, rest, and time with those who matter most.

11/20/2025

As Thanksgiving approaches, we’re reminded how powerful a simple “thank you” can be. In the fast-paced world of marketing for the staffing industry, where deadlines are tight, expectations are high, and creativity is always on call, gratitude can easily be overlooked.

Yet it’s often the very thing that fuels strong collaboration, inspired thinking, and meaningful client relationships. Bringing that same spirit of appreciation into our TerraFirma workplace makes a meaningful difference, especially amid the frenetic pace and daily deadlines. Most importantly, it helps us serve our clients with the heart and passion that define TerraFirma Marketing.

This article explores how practicing gratitude at work can strengthen relationships, boost motivation, and create a more positive, fulfilling environment.

Check it out for your organization: https://www.psychologytoday.com/us/blog/happybytes/202307/work-related-gratitude-practical-tools-and-techniques

What is work-related gratitude and how it can help you thrive? What strategies can managers and employees use to cultivate a culture of gratitude?

11/11/2025

Today, we honor our Veterans whose dedication and sacrifices protect the freedoms that allow our communities and creativity to thrive.

From the TerraFirma team: Thank you for your service.

10/30/2025

We’re excited to share that Jay Mattern, CEO of TerraFirma Marketing, will be joining Scale Funding for an upcoming webinar: The Hidden Catalyst for Accelerating Staffing Firm Growth.

This session explores how emotional intelligence (EI) is shaping the future of staffing — revealing why the ability to connect, communicate, and lead with empathy is just as essential as adopting the latest technology. Jay will discuss how EI impacts team performance, ROI, and long-term business growth, along with practical ways to develop it within your organization.

𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝘁𝗲𝗰𝗵 𝗮𝗻𝗱 𝘁𝗼𝘂𝗰𝗵 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝘀𝘁𝗮𝗳𝗳𝗶𝗻𝗴: https://getscalefunding.com/scale-funding-insights/the-hidden-catalyst-for-accelerating-staffing-firm-growth/

October 16, 2025 - Register now to learn specific strategies that staffing firms use or can adopt to build a more emotionally intelligent team.

10/24/2025

Google’s new Preferred Sources feature is changing how audiences find information, and it could have major implications for content visibility.

By allowing users to choose which outlets appear in their “Top Stories,” discovery is becoming more personalized but also more selective. That means brands can no longer rely solely on SEO to reach new audiences.

For staffing firms, it’s a wake-up call to strengthen brand presence across multiple platforms. The goal isn’t just to be searchable. It’s to be seen, trusted, and remembered.

Read more in this article from eMarketer: https://www.emarketer.com/content/google-personalized-news-feed-update-could-sideline-seo-strategies-create-echo-chambers

The news: Google is turning search results into a customizable, algorithmic feed. The search giant is rolling out Preferred Sources, which allows users to select their favorite blogs or news outlets to appear the most in the “top stories” section. The feature aims to help users see more content ...

10/22/2025

Great marketing doesn’t always come from big budgets. It comes from smart timing and cultural awareness.

When The Knot saw a chance to tap into Taylor Swift’s fanbase, their team turned one of the world’s most talked-about engagements into an interactive experience. The “13 Ring Drop” scavenger hunt combined storytelling and social connection to reach millions and earn national attention.

For staffing firms and B2B brands alike, it’s a reminder that engagement starts when your message connects with what people already care about.

Read the full case study from PRWeek: https://www.prweek.com/article/1934316/taylor-swifts-love-easter-eggs-inspired-knots-13-ring-drop-scavenger-hunt

How Taylor Swift’s love of Easter eggs inspired The Knot’s 13 Ring Drop scavenger hunt. From PR Week