Van Paris & Associates Marketing

Van Paris & Associates Marketing The biggest agency on the block? Nope. The biggest heart for the businesses I counsel? Without question! I'm their "not-so-silent partner"!

03/16/2026

They laughed when the truck driver grabbed the microphone—until one skinny boy stood up shaking and called her the bravest parent in the room.

“Ma’am, the guest speakers are supposed to wait by the curtain.”

The volunteer smiled when she said it, but her eyes had already gone to my boots.

Mud on the soles.

Reflective jacket over a plain black shirt.

Hair tied back with a red gas-station scrunchie.

Around me stood people who looked like they belonged in brochures.

A dentist with perfect teeth.

A financial advisor with shiny cuff links.

A woman from a private clinic carrying a slideshow about “future success.”

And then there was me.

My name is Linda Brooks.

I’m forty-six, I drive an eighteen-wheeler, and I’ve raised two kids mostly through voicemail, highway coffee, and the promise that I would always come back.

My daughter, Emma, begged me to do this.

“Please, Mom,” she said the night before. “They need to hear from somebody real.”

I almost told her no.

Not because I was scared of talking.

Because I was scared of being looked at the way people look at folks like me when they think we don’t notice.

Like we’re useful, but not impressive.

Necessary, but not admirable.

The gym was full by the time they called Career Week to order.

Kids sat cross-legged on the floor.

Parents lined the folding chairs in the back.

The speakers went one by one.

A lawyer talked about discipline.

A consultant talked about leadership.

A software manager talked about innovation and opportunity.

Nobody was rude.

But I saw the drifting eyes.

The polite claps.

The kind of attention people give when they’re waiting for something better.

Then I heard a whisper behind me.

“A truck driver?” a mother muttered. “That’s what they brought in?”

The woman beside her gave a small laugh.

I felt it in my chest the way you feel a pothole through the steering column.

Hard.

Sharp.

Familiar.

Then they called my name.

I walked to the microphone hearing my work boots hit the hardwood.

I had no slides.

No handouts.

No letters after my name.

Just two hands that had gripped a steering wheel through black ice, sleet, exhaustion, and too many lonely nights to count.

I looked at the kids first.

Not the parents.

Not the teachers.

The kids.

And I told them the truth.

“I don’t save lives in an operating room,” I said. “I don’t argue cases in court. I don’t wear heels to work or sit behind a polished desk.”

A few adults smiled at that.

Then I kept going.

“But when the country got scared and the roads went quiet, I was still out there.”

The gym changed.

Not loud.

Not dramatic.

Just still.

“I hauled baby formula when parents were panicking. I hauled canned soup when shelves were stripped. I hauled the kind of medicine people wait on in small towns where there’s one pharmacy, one clinic, and no room for delay.”

Now nobody was moving.

“I missed birthdays. I missed school plays. One Christmas Eve, I ate crackers in my cab behind a dark loading dock because my trailer had to be at a distribution center before dawn. If I turned around and went home, somebody else’s kids woke up to less.”

I saw Emma in the second row.

Her chin was trembling, but she was smiling.

I swallowed and kept my voice steady.

“Last winter, I got trapped in a storm so bad I couldn’t see past my own hood. Two nights in the cab. Engine running low. Phone battery dropping. Forty thousand pounds of refrigerated food behind me. I could’ve walked away and saved myself the fear. But then all I could think was this: somewhere, an older man living alone was waiting on that delivery. Somewhere, a mother was counting dollars in a grocery aisle. Somewhere, somebody was praying the shelves wouldn’t be empty again.”

The financial advisor stopped looking at his watch.

The clinic woman lowered her tablet.

A boy in the back raised his hand.

He looked about thirteen.

Too thin.

Freckles across his nose.

Gray hoodie hanging off his shoulders like it belonged to somebody older.

“Can I ask something?” he said.

“You sure can.”

He didn’t smile.

“Do you ever regret not doing something more?” he asked. “Like college. Or… something bigger?”

You could feel the adults tense up.

Like they wanted to rescue me from the question.

I didn’t need rescuing.

I rested both hands on the sides of the podium.

“Son,” I said, “when people are cold, hungry, sick, or scared, they don’t ask whether help arrived from a corner office or a loading dock.”

Nobody breathed.

“They ask whether it showed up.”

The silence got deeper.

“So no,” I said. “I don’t regret honest work. I don’t regret feeding my family with it. And I sure don’t regret helping keep other families standing when life got hard.”

That should have been the end.

I thought it was.

Then I heard a chair scrape.

The skinny boy in the hoodie stood up so fast he nearly knocked it over.

His face had gone red.

His voice shook on the first word.

“My dad drives nights,” he said. “People joke that he just sits there and turns a wheel.”

His lips trembled.

“He sleeps during the day on our couch because he gave me his room after my mom left. He pays for my little sister’s inhalers. He misses almost everything. And he still says sorry like he’s the one letting us down.”

Nobody in that gym was looking at anything except that boy.

He wiped his face with his sleeve and pushed through the rest.

“So maybe people like you don’t wear suits. Maybe you don’t make fancy speeches. But my dad is the reason we eat. He’s the reason we still got lights on. He’s the reason I get to be here.”

His voice cracked completely then.

“He’s my hero. And I think you are too.”

I have spoken in truck yards.

At weigh stations.

Across greasy diner counters at two in the morning.

But nothing in my life ever hit me like that.

Not because he called me a hero.

Because I knew exactly what kind of shame he was carrying for a father who had done nothing wrong except work the kind of job people depend on and still look down on.

A teacher in the front row started crying.

One of the mothers who had whispered earlier stared at her lap.

A man in a tie began clapping.

Then another.

Then the whole gym.

Not polite clapping.

Real clapping.

The kind that sounds like people realizing something about themselves a little too late.

I looked at those kids and said the only thing that mattered.

“This country does not run on applause,” I told them. “It runs on people who show up tired.”

I pointed toward the bleachers.

“The drivers. The welders. The nursing aides. The mechanics. The janitors. The warehouse crews. The lineworkers. The people who miss dinner so somebody else can have one.”

I paused.

“So when you think about your future, don’t ask what sounds impressive. Ask what is honest. Ask what is needed. Ask what lets you sleep at night knowing you carried your part.”

Nobody whispered after that.

When it was over, kids lined up to talk to me.

Not about trucks, mostly.

About dignity.

About their dads.

About their moms.

About work they were proud of but had been taught to hide.

And when Emma reached me, she wrapped her arms around my waist and said, “I told you they needed somebody real.”

I held her for a long time.

Because the truth is, people don’t just get lonely in empty houses.

They get lonely in full rooms too.

Especially when the world keeps telling them their sacrifice counts only when there’s a crisis.

But that morning, in a school gym with scuffed floors and folding chairs, a room full of people finally remembered something they should have known all along:

The hands that keep a country alive do not always look important.

They just keep showing up anyway.

11/22/2025

A message from "Pen & Pivot"...

November 22, 2025

Heya, Dil here.

⚡ FYI: For the next 48 hours, you can grab my “Make A Mini AI Helper” workshop at a special Black Friday discount.

Inside, you’ll learn how to create a simple, branded AI tool inside ChatGPT (i.e. a “GPT”) that delivers instant value to you or your audience. No coding, no tech overwhelm…just a clear 4-step method anyone can follow. Grab it here while you can.


Came across a wild AI story this week, and I haven’t been able to shake it.

Not a hot take.

Not a futurist prediction.

A real story from a place you’d never expect:

A movie theatre chain.

Cineplex — the big Canadian cinema company — quietly rolled out a mix of AI tools across the most boring, unsexy parts of their business:

Invoice processing.

Payroll.

Employee onboarding.

Ticket sales workflows.

Even customer-feedback handling.

Nothing glamorous.

Nothing sci-fi.

And yet…those changes added up to 30,000 hours saved in a single year.

Thirty. Thousand.

That’s not “AI hype.”

That’s a company whose job is literally selling popcorn and movie tickets…using AI to eliminate months of manual work.

And it snapped something into focus for me:

If a cinema chain is doing this quietly in the background…

What do you think high-growth companies, agencies, consultants, and online businesses are doing?

What do you think your competitors are doing?

We’ve reached the point where we really only have two paths:

We either pretend this wave isn’t coming…

Or we learn how to ride it.

Not to become developers.

Not to build robots.

Not to replace humans.

Just to become fluent in the tools…fluent enough that they increase your output, reduce your workload, and make you uncomfortably effective.

Because that quote that does the rounds?

“AI won’t replace you. But someone using AI probably will.”

Yeah.

It’s never felt more real than it does right now.

****

How do YOU feel about that?

❤️
11/18/2025

❤️

During a calm university lecture, Professor Sydney Engelberg stood before his class, teaching with his usual warmth and clarity. The room was quiet—until the soft but persistent cries of a baby interrupted the moment. The child, held by his mother, a young student seated toward the back, quickly drew the attention of everyone present. Embarrassed, she gathered her things and began to walk toward the door, hoping not to disrupt the lecture any further.
But before she could leave, something remarkable happened.
Professor Engelberg paused mid-sentence, walked gently to her side, and without a word, reached out his arms. The mother hesitated, then handed him the baby. With the tiny child nestled comfortably against his chest, the professor returned to the front of the classroom and continued teaching—as naturally and effortlessly as if this were part of the lesson plan.
There was no irritation in his expression, no admonishment, no mention of rules. Just kindness.
The students watched in quiet amazement. Many later said that the lecture continued with the same focus and excellence as always, while the professor soothed the baby in his arms. This wasn’t an isolated gesture, either. At the university, Professor Engelberg was already known for his compassion toward student-mothers. He welcomed their children in class, allowed breastfeeding, and ensured they never felt like an inconvenience.
His philosophy, often quoted by his students, was simple and profound:
“A mother should never have to choose between her education and her child. Educating a mother is investing in the whole nation.”
A photograph of that moment spread around the world, becoming a powerful symbol of inclusion, empathy, and what true education looks like. For many, it was the most meaningful lesson of all: teaching is not only about knowledge—it is about humanity. And sometimes, a classroom is the very first place where we learn what it means to care for one another.🥰
Credit: Original owner (respect 🫡)💗💗

Seth "gets" it!
09/19/2025

Seth "gets" it!

The newcomer introduces themselves to the community. The brand runs its first ad. The product’s packaging is encountered by a new customer. You rarely get a second chance to make a first impr…

Top notch in their field!  Call Fibrenew of Michiana with confidence!
01/08/2025

Top notch in their field! Call Fibrenew of Michiana with confidence!

Do recent changes in Facebook make you concerned about it's viability as a part of your marketing strategy?  Here's what...
01/08/2025

Do recent changes in Facebook make you concerned about it's viability as a part of your marketing strategy? Here's what leaders in the industry have to say...

Wondering how Meta's algorithm has changed the reach of organic content? Learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today.

Well played, Zevia!
12/04/2024

Well played, Zevia!

Time to get the fake soda out of here and try something real.

09/12/2024

𝙂𝙚𝙩𝙩𝙞𝙣𝙜 𝘼𝙄 𝙩𝙤 𝙙𝙤 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙠

That’s the first step, certainly. If you don’t, your boss will.

The second step is to take the time you’ve freed up and do work that the AI can’t do.

(Work wisdom from Seth Godin)

And the first rule of good business?  Remember those who got you here!
03/17/2024

And the first rule of good business? Remember those who got you here!

Shared by Bob Kane

🤣
03/13/2024

🤣

PAP MD

We all hate spam or bot calls, right?  So AT&T is trying to launch "branded calls" to better identify who's actually cal...
01/30/2024

We all hate spam or bot calls, right? So AT&T is trying to launch "branded calls" to better identify who's actually calling. Would that make it feel less spam-y or is it still a bother, just with a name?

Can branded phone calls help sort out spam?

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